Many online shops have no problem starting Google Ads. The real problem begins later. The product catalog is growing. Performance Max is taking over more and more control. Hundreds or thousands of products are listed in the Merchant Center. Some are performing well, others are burning through budget, many receive…
The way we work with Google Ads accounts is fundamentally changing. What if you no longer had to navigate through tedious reports, but could simply talk to your account? “Show me the top performers of the last 30 days” or “Create a keyword analysis for campaign XYZ” – and within seconds you receive precise answers with concrete recommendations for action.
Google Ads can be a very profitable marketing channel – or it can become very expensive very quickly. The difference rarely lies solely in the cost per click. Crucial factors include the combination of media budget, conversion tracking, campaign structure, ad quality, and operational management. Those searching for “Google Ads…
Basics and purpose What are DemandGen campaigns? DemandGen campaigns are Google’s most advanced demand generation solution. They reach over 3 billion monthly active users across YouTube, Discover, Gmail, and the Google Display Network. As the successor to Discovery Ads (fully replaced in March 2024), they combine machine learning with visually…
In the highly competitive e-commerce market, high-quality product data is crucial for success. Accurately displaying product details not only improves search engine visibility but also the customer experience. However, creating and maintaining this data can be challenging, especially in industries with rapid product changes and small batch sizes. This is…
Manually setting parameters is time-consuming and prone to errors. This article explains how to automatically set campaign names with UTM parameters in Google Ads using Google Ads Script.
Requirements For the implementation of this solution, you need: Objective To supplement data in Google Merchant Center, there’s the option of “supplemental feeds.” These trigger product updates based on an item number and other attributes. You can create such a feed using Google Spreadsheets, BigQuery, and an AppScript that retrieves…
Google Ads shopping campaigns are a strong revenue engine for many online retailers. Therefore, it is important for retailers that the campaigns generate revenue and work cost-effectively. The article shows how to optimize Google Shopping campaigns with product performance to efficiently control targets and budgets. Prerequisite for performance – Product…
The weather is an essential environmental factor. Mood, activities and our purchasing behaviour are significantly influenced. When it’s warm, we eat ice cream and wear T-shirts. If it is cold, we wear coats and drink hot drinks. This article shows how weather data can be used efficiently as an ad…
One problem with growing AdWords accounts is keeping track of keywords that have already been added. With granular controls of the accounts, it can take a lot of time (which you as a Google Ads consultant does not have) to evaluate the booked keywords and create new keyword bookings from…
