Google Ads Optimization Tips.
Making UTM parameters for Google Ads campaign names human readable is manually challenging. If you configure a Google Ads script for this purpose, it will do the job reliably.
Transfer Google Ads API data to BigQuery The article
Export BigQuery reports to Google Spreadsheets and send them via
Google Merchant Center Data Transfer to BigQuery (BigQuery Data Transfer
How much does Google Ads cost? A question that drives many users of the platform. Even with experienced marketing departments, the question often arises: How much does the planned Google Ads campaign cost? Unfortunately, this question often cannot be answered before start advertising. Often only vague estimates are possible here, which can at most be a guideline for the budgeting of the campaign.
The article shows how to view the missing search terms of Google Ads.
The article shows how to optimize the Google Shopping structure with product performance in order to be able to efficiently control targets and budgets.
This Google Ads script analyzes whether a search term with conversions is already posted as a keyword in the same Ads Account.
This article shows how to build ad customizations (Ad Customizer) in Google Ads, which offers the user an individual approach based on the weather conditions at the user's whereabouts.