Google Ads can be a very profitable marketing channel – or it can become very expensive very quickly. The difference rarely lies solely in the cost per click. Crucial factors include the combination of media budget, conversion tracking, campaign structure, ad quality, and operational management. Those searching for “Google Ads…
Success in digital marketing depends significantly on the quality of the available data. Server-side tracking and the associated data enrichment offer the opportunity to gain deeper insights, make more precise decisions, and ultimately use advertising budgets more efficiently. Optimization based on POAS instead of ROAS A decisive advantage for companies…
Basics and purpose What are DemandGen campaigns? DemandGen campaigns are Google’s most advanced demand generation solution. They reach over 3 billion monthly active users across YouTube, Discover, Gmail, and the Google Display Network. As the successor to Discovery Ads (fully replaced in March 2024), they combine machine learning with visually…
At SEACAMP in Jena on May 8, 2025, I gave a comprehensive presentation on SEA Reporting Dashboards. For those who couldn’t attend or would like to deepen their knowledge, I summarize here the most important content and detailed practical examples. Why Professional Dashboards? Agency dashboards create a unified communication standard,…
In the dynamic world of e-commerce, it is crucial for online marketing managers to constantly keep an overview of sales activities. An effective monitoring system can help prevent revenue losses and quickly respond to changes. In this context, a specially developed Google Apps Script that integrates Google BigQuery offers a…
Are you already using Matomo and want to expand your web analytics in a data-driven way? Then you’ve come to the right place. Here you’ll learn how to close these gaps using Google Looker Studio and the Matomo API, taking individual web analyses to a new level. Why Matomo? Matomo…
Google Search Console offers a powerful Bulk Data Export feature that allows website operators to store and analyze extensive search data in Google BigQuery. In this blog post, you’ll learn how to set up and optimally use the Bulk Data Export in Google Search Console. Why use Bulk Data Export?…
In the highly competitive e-commerce market, high-quality product data is crucial for success. Accurately displaying product details not only improves search engine visibility but also the customer experience. However, creating and maintaining this data can be challenging, especially in industries with rapid product changes and small batch sizes. This is…
Matomo is a powerful web analytics tool that provides detailed insights into the behavior and characteristics of website visitors. A central component of these analyses is the API endpointLive.getLastVisitsDetails , which provides a comprehensive overview of recent visits to a website. This is not raw tracking data, but rather processed…
UTM parameters are not just a nice-to-have. They are the foundation for accurate campaign analysis in Google Analytics or Matomo. Anyone using newsletters, social media posts, collaborations, QR codes, or other external traffic sources without clear UTM logic will quickly produce unclear data, unnecessarily high levels of direct traffic, and…
