Google Ads shopping campaigns are a strong revenue engine for many online retailers. Therefore, it is important for retailers that the campaigns generate revenue and work cost-effectively. The article shows how to optimize Google Shopping campaigns with product performance to efficiently control targets and budgets. Prerequisite for performance – Product…
The weather is an essential environmental factor. Mood, activities and our purchasing behaviour are significantly influenced. When it’s warm, we eat ice cream and wear T-shirts. If it is cold, we wear coats and drink hot drinks. This article shows how weather data can be used efficiently as an ad…
One problem with growing AdWords accounts is keeping track of keywords that have already been added. With granular controls of the accounts, it can take a lot of time (which you as a Google Ads consultant does not have) to evaluate the booked keywords and create new keyword bookings from…
The quality of search results plays a special role for Google as a search engine. If users don’t find what they’re looking for, they’ll use a different search engine for their next query. However, Google doesn’t have a market share of over 90% in Germany for nothing. Regarding organic search…
Using Analytics Remarketing Lists in AdWords Search for differentiating bid, targeting price. AdWords Remarketing Lists (RLSA) – What are they? RLSA lists can be created in Google Analytics or AdWords. They store user IDs as soon as the user meets the list criteria. A more detailed explanation of RSLA can…
AdWords accounts with a BROAD MATCH/EXACT MATCH bidding strategy can be very labor-intensive. In addition to the normal work of an AdWords campaign, new EXACT Match keywords must be excluded from the BROAD Match campaign. This painstaking work is rewarded with better CPCs because it doesn’t create competition of its…
Of course, you know the number of contacts you’ve received via a contact form . You answer them yourself. But what about newsletter subscriptions, for example? What impact do my Facebook posts have? Where do the visitors who are willing to interact come from? Google Analytics Conversion Tracking can answer…
