Google Ads Optimization

Remarketing Lists (RLSA) for AdWords Search

Using Analytics Remarketing Lists in AdWords Search for differentiating bid, targeting price. AdWords Remarketing Lists (RLSA) – What are they? RLSA lists can be created in Google Analytics or AdWords. They store user IDs as soon as the user meets the list criteria. A more detailed explanation of RSLA can…

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Automatisches ausschließen von Keywords in Anzeigengruppen [Google Ads Script]

AdWords accounts with a BROAD MATCH/EXACT MATCH bidding strategy can be very labor-intensive. In addition to the normal work of an AdWords campaign, new EXACT Match keywords must be excluded from the BROAD Match campaign. This painstaking work is rewarded with better CPCs because it doesn’t create competition of its…

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