What You Will Learn in this Guide Google Ads is one of the most effective advertising channels in digital marketing. However, the question of costs causes many companies headaches. In this comprehensive guide, you will learn: Part 1: Understanding Google Ads Platform Costs How Does the Google Ads Auction System…
Basics and purpose What are DemandGen campaigns? DemandGen campaigns are Google’s most advanced demand generation solution. They reach over 3 billion monthly active users across YouTube, Discover, Gmail, and the Google Display Network. As the successor to Discovery Ads (fully replaced in March 2024), they combine machine learning with visually…
In the highly competitive e-commerce market, high-quality product data is crucial for success. Accurately displaying product details not only improves search engine visibility but also the customer experience. However, creating and maintaining this data can be challenging, especially in industries with rapid product changes and small batch sizes. This is…
Automate UTM parameters with campaign names in Google Ads: Anyone who works with Google Analytics, Matomo or any other web tracker knows the importance of UTM parameters. This makes it possible to determine the origin of traffic and place targeted ads. However, manually setting the parameters is time-consuming and error-prone….
Requirements For the implementation of this solution, you need: Objective To supplement data in Google Merchant Center, there’s the option of “supplemental feeds.” These trigger product updates based on an item number and other attributes. You can create such a feed using Google Spreadsheets, BigQuery, and an AppScript that retrieves…
Using Analytics Remarketing Lists in AdWords Search for differentiating bid, targeting price. AdWords Remarketing Lists (RLSA) – What are they? RLSA lists can be created in Google Analytics or AdWords. They store user IDs as soon as the user meets the list criteria. A more detailed explanation of RSLA can…
AdWords accounts with a BROAD MATCH/EXACT MATCH bidding strategy can be very labor-intensive. In addition to the normal work of an AdWords campaign, new EXACT Match keywords must be excluded from the BROAD Match campaign. This painstaking work is rewarded with better CPCs because it doesn’t create competition of its…
