Google Shopping Agency: Increased sales through precise tracking & ads

Google Shopping is one of the most important revenue drivers in e-commerce. To ensure your products are visible, the perfect combination of a clean feed, precise tracking, and data-driven campaign setup is crucial. As a specialized agency, we support you in fully realizing your potential with Google Shopping.

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Google shopping
Google Ads Accounts
Mediabudget pro Jahr
Conversions
Engagement für das Kundenziel

Services as a specialized Google Shopping agency

Consulting & Strategy

  • Analysis of your initial situation & potential in the Google Shopping environment
  • Workshops on product feed and campaign strategy
  • Data protection & tracking consulting
  • A clear roadmap for your Google Shopping success
  • Proven strategies for shops with €100,000+ monthly revenue that demonstrably increase ROAS and market share.

Setup & Implementation

  • Integration & optimization of the product data feed for Google Shopping
  • Merchant Center Setup (Quality, Policy Fit)
  • Technical integration (Tag Manager, Events, E-Commerce Tracking)
  • Conversion tracking (GA4, Matomo ) & goal definition
  • Campaign setup including target group structure and budget planning
  • QA & test runs for clean data

Optimization & Scaling

  • Product/segment prioritization (top sellers, margins)
  • Exclusion of irrelevant search queries
  • Feed improvements (attributes, custom labels) for shopping campaigns
  • Advanced Smart Bidding Strategies & Budget Control
  • Performance Max Campaigns
  • Improve quality factors & ad relevance

Ongoing management

  • Ongoing control & bid management in Google Shopping
  • Regular reports and review calls
  • A/B tests for ads & landing pages
  • Continuous cost control & savings potential analysis
  • Expansion to include remarketing, YouTube & display
  • Sparring partner for your in-house team
  • Personal support from senior experts who can handle large budgets and complex product ranges.
Bernhard prange webmeisterei

Your contact for Google Shopping & Tracking

I am Bernhard Prange and have been working with Google Ads and tracking since 2014. Over the years, I have helped numerous online shops and agencies to manage their shopping campaigns more profitably, solve tracking problems and use budgets efficiently.

My approach is practical: Implement technical setups cleanly, ensure data quality and control campaigns transparently. This is how results are created that you can rely on.

As a Google Shopping agency, we ensure efficiency and growth in e-commerce – day in and day out. Our clients’ satisfaction and success are our top priority. Together, we develop solutions that will help you achieve sustainable success.

Expectations we’re happy to meet:

Full data sovereignty

On-premise or EU cloud – GDPR compliant, without dependence on US services.

Reliable measurement

Clean setup, QA & monitoring – fewer gaps, better decisions.

Clear dashboards

Reports for Marketing & Management – KPIs that everyone understands.

Better marketing

Clean data for SEA/SEO/CRM – allocate budgets where they have an impact.

Feed quality optimized

Structured data and clean attributes ensure better rankings and visibility.

Use Smart Bidding effectively

A usable database for data-driven bidding strategies without wasted effort.

Feedback, das für sich spricht

  • Klaus Wallner

    Mit der Unterstützung im Bereich SEA konnten wir unsere Kampagnen deutlich effizienter gestalten und bessere Ergebnisse erzielen. Die Zusammenarbeit mit Bernhard Prange war stets professionell und zuverlässig.
  • Terra Australia

    Wir arbeiten nun schon seit vielen Jahren mit Bernhard Prange zusammen. In dieser Zeit konnten wir unsere SEA-Kampagnen kontinuierlich verbessern und dauerhaft profitabel gestalten. Unseren Shop wurde immer mit sehr fachkundiger Beratung weiterentwickelt. Die langjährige und verlässliche Zusammenarbeit schätzen wir sehr.
  • Stephan Baum

    Unsere SEA-Kampagnen sind deutlich effizienter geworden, das Tracking sauber und die Beratung zu Shopware ist fachlich fundiert. Ich kann Bernhard Prange und sein Team uneingeschränkt empfehlen.

Google Shopping optimization for your online shop

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Improved product data feed, better visibility

Your product data feed determines your success in the e-commerce sector. We ensure it’s a perfect fit:

  • Optimized titles with relevant keywords
  • Clear, informative descriptions
  • Correct GTIN/EAN assignment
  • Appropriate categorization
  • Custom labels for targeted control

Praxisbeispiele aus unterschiedlichen Branchen

    Clarity, transparency & modern tools

    Clean tracking as a basis

    For Google Shopping with Smart Bidding to function optimally, a good and comprehensive data foundation is essential. As part of our Google Shopping optimization service, we review your website tracking (Google Analytics, Matomo, etc.) and supplement any missing signals.

    Full transparency in reporting

    As a professional Google Shopping agency, we offer you up-to-date reporting on your project goals. Depending on your business model, we bundle these products in specific clusters for optimal transparency about your shopping campaigns.

    Flexible collaboration from the start

    Customer loyalty comes from satisfaction, not from being tied into a contract. For this reason, the contract term for ongoing campaign optimization is only 3 months at the beginning, after which it can be terminated at the end of each month.

    AI support for better results

    We optimize your product texts and titles with AI. We identify relevant keywords, analyze market trends and adapt the texts specifically to your target group. Automated A/B tests help us to find the best variants and increase your conversion rate.

    Performance labels for better control

    We segment products by performance and allocate budgets strategically where they will have the greatest impact. This allows you to get even more out of your Google Shopping campaigns and avoid wasting money unnecessarily.

    Profit sharing as a fair basis

    We offer established online retailers who follow a profit maximization strategy for Google Shopping billing based on advertising revenue . In this way, we put ourselves on your side in the final contract. We only benefit if you benefit too!

    Jetzt kostenloses Beratungsgespräch vereinbaren

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    FAQ – Your questions about the Google Ads agency

    Many companies wonder what a Google Ads agency really does and what advantages a collaboration brings. Here I answer the most important questions about consulting, support and implementation.

    Google Shopping itself is free – you only pay for clicks on your ads (CPC model). Click prices vary depending on the product and competition. Our agency services start at €490/month for small shops. For larger shops, we offer performance-based models.

    For Google Shopping you need: 1. A Google Merchant Center account, 2. An optimized product data feed, 3. A linked Google Ads account. Our agency will set everything up for you and handle the ongoing optimization of your shopping campaigns.

    The Google Merchant Center is the platform through which you submit your product data to Google. Here, feed uploads are managed, product data is validated, and shopping campaigns are prepared. As a Google Shopping agency, we handle the complete Merchant Center management for you.

    Google Shopping ads display your products with images, prices, and shop names directly in Google search results. They appear prominently above or next to text ads, offering users a quick product comparison. Our agency optimizes these ads for maximum click-through rates and conversions.

    The shopping feed is a structured file containing all the product information from your shop. It includes titles, descriptions, prices, availability, and images. As a Google Shopping agency, we optimize this feed for maximum relevance and better rankings in shopping results.

    A professional Google Shopping agency optimizes your entire shopping funnel: from product data preparation in the Merchant Center and campaign structure to bid optimization. We ensure maximum visibility for your products in relevant search queries and continuously optimize your performance metrics.

    The Google product data feed is a file in CSV or XML format that contains product data.

    Typical information in the Shopping Feed includes: title, description, availability, item number, price, and special offer price. The Google Shopping Feed allows merchants to upload product data to the Google Merchant Center.

    In professional setups, a distinction is usually made between product master data (title, description, etc.) and transaction data (availability, price, etc.).

    Google Shopping ads are advertisements displayed in Google Search and on the Shopping page. To run Google Shopping ads, an online retailer needs a Google Ads account and a Google Merchant Center account.

    The Google Merchant Center provides the interface between Google Ads and a merchant’s online shop.

    Merchants can upload products using a product data feed via the Google Shopping API or create products directly in the Merchant Center. Within the Merchant Center, product data is then tailored to different languages, and it can be enriched or modified from other sources to optimize it for Google Shopping campaigns.