Matomo Consulting & Implementation

Matomo provides you with reliable data without sharing it with third parties. As a Matomo agency, we plan your tracking, set up Matomo flawlessly (on-premises or cloud), and translate marketing goals into measurable KPIs – including migration from Google Analytics.

Matomo logo

Services at a glance

Matomo setup

  • Installation & basic configuration (on-prem / cloud)
  • Tag manager integration (Matomo TM or GTM)
  • Events, goals, e-commerce tracking
  • Consent integration & GDPR documentation
  • Data quality check (test environment, debugging)

Google Analytics migration

  • Tracking plan & KPI mapping GA4 → Matomo
  • Replication of events, conversions, e-commerce
  • UTM/Campaign Conventions & Channels
  • Dashboard takeover / rebuild
  • Marketing & Tech Training

Ongoing support & reporting

  • Regular data QA & monitoring
  • Individual dashboards (Matomo / Looker Studio)
  • Evaluations & Recommendations
  • Optional: BigQuery/warehouse integration
  • Support for campaigns & A/B tests
Bernhard prange webmeisterei

Your contact person for Matomo & Tracking

My name is Bernhard Prange , and I have been working in tracking, data analysis, and performance marketing for many years. Starting out as a webmaster, I began supporting companies with Google Ads and web analytics early on – today, my focus is on privacy-compliant tracking solutions with Matomo .

What’s important to me is practical implementation rather than complicated theory. I value technically sound setups, transparent figures, and budgets that have the greatest impact where they can be used most effectively.

This creates reliable data on which you can base your marketing and your decisions.

Expected results – what we are working towards

Full data sovereignty

On-prem or EU cloud – GDPR compliant, without dependence on US services.

Reliable measurement

Clean setup, QA & monitoring – fewer gaps, better decisions.

Clear dashboards

Reports for Marketing & Management – KPIs that everyone understands.

Better marketing

Clean data for SEA/SEO/CRM – allocate budgets where they have an impact.

Faster decisions

Real-time data – react instantly to market changes and campaign performance.

Long-term security

Future-proof, server-side tracking – stable, scalable and independent of browser restrictions.

Feedback, das für sich spricht

  • Osman Zöllner

    Bei verschiedenen Kundenprojekten haben wir serverseitiges Tracking erfolgreich umgesetzt. Dadurch konnten wir die Datenqualität erheblich steigern und eine verlässliche Grundlage für Marketing-Entscheidungen schaffen. Die Zusammenarbeit mit Bernhard Prange war dabei professionell, lösungsorientiert und effektiv.
  • Henry Küpers

    Durch die Umsetzung des Trackings haben wir eine verlässliche Grundlage für unsere Entscheidungen geschaffen.
    Die Zusammenarbeit mit Bernhard Prange war unkompliziert, kompetent und zielführend.
  • Ulrike Hewel

    Durch die Umsetzung von serverseitigem Tracking haben wir bei bezahlexperten.de eine deutlich präzisere und zuverlässigere Datengrundlage geschaffen. Die Zusammenarbeit mit Bernhard Prange war professionell, zielgerichtet und angenehm.
  • Florian Keller

    Wir hatten signifikante Abweichungen im Conversion Tracking zwischen Matomo und Google Ads, die wir mit unserer eigenen Expertise nicht auflösen konnten. … Mit Abschluss des Projekts funktioniert unser Conversion Tracking nun deutlich präziser. Wir werden sicherlich auch zukünftig auf Bernhards Dienstleistungen zurückgreifen und wünschen ihm und seinem Team weiterhin viel Erfolg.
    meisterbarf.de

Our services as
Matomo Agency

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Consulting & Training

We develop a customized tracking strategy with you and ensure that Matomo is precisely tailored to your goals. We support both the migration from Google Analytics and the setup of a new system. In addition, we provide the necessary know-how through practical training.

Here’s what you can expect:

  • Joint definition of goals and KPIs
  • Clarification of data protection and GDPR issues
  • Strategic planning for e-commerce and lead tracking
  • Workshops & training for marketing, developers and data protection officers

Professional implementation of Matomo

We handle the complete technical setup – cleanly, precisely, and tailored to your systems. This ensures that your Matomo delivers reliable data from day one.

Our services in detail:

  • Integration via Tag Manager or directly in the source code
  • Setting up events, goals, and e-commerce tracking
  • Integration with CMS (e.g., WordPress, Drupal, TYPO3) and frameworks (e.g., Laravel, Symfony, React)
  • Technical configuration for maximum data accuracy

Continuous Matomo Tracking Service

A one-time setup isn’t enough – we ensure ongoing quality assurance and development. This keeps your data accurate and your system performing at its best.

Our service includes:

  • Regular quality control & defect checking
  • Creation and maintenance of individual dashboards
  • Performance optimization and rapid problem analysis
  • Ongoing updates and adjustments to new requirements

Praxisbeispiele aus unterschiedlichen Branchen

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    FAQ – Your questions about the Google Ads agency

    Many companies wonder what a Google Ads agency really does and what advantages a collaboration brings. Here I answer the most important questions about consulting, support and implementation.

    Matomo can be easily integrated with content management systems such as WordPress and e-commerce platforms such as WooCommerce or Magento. There is also an integration for Google Ads Conversions and Google BigQuery.

    Yes, with Matomo you can manage and analyze multiple websites in a single installation.

    Yes, Matomo is flexible and can be adapted for companies of all sizes. Small businesses in particular benefit from cost efficiency and ease of use.

    Absolutely! You can install Matomo on your own server to ensure maximum control over your data. Alternatively, you can also use Matomo’s cloud solution.

    Yes, Matomo offers real-time reports that allow you to track the activities of your website visitors live.

    Yes, Matomo meets all the requirements of the GDPR, as the data can only be controlled and stored by you – either on your own server or with a data protection-compliant hosting provider.

    Matomo places particular emphasis on data protection and allows you to retain control over your data. In contrast to Google Analytics, the data is not passed on to third parties.

    Yes, Matomo can be used free of charge as open source software. However, there are optional paid hosting services and plugins for additional functions.

    The costs vary depending on the scope and individual requirements. Contact us for a non-binding offer!

    The Matomo BigQuery Importer works for all Matomo versions. Access is via the API. There is also no known limitation to the number of hits.

    The data can initially be imported retrogradely over any period of time. After importing the historical data, the script is switched to daily import

    Yes, that is possible. Data can be imported from different Matomo page IDs or Matomo installations into different Ads accounts. So you can say that the solution is agency-capable.