Google Ads Agency for E-Commerce & LeadGen

I support online shops and B2B companies in profitably managing their campaigns – with a clean setup, clear optimization and reliable tracking.

  • Efficient SEA campaigns (Google Ads & Microsoft Ads)
  • proactive collaboration
  • up to 100% performance-based Google Ads management
  • monthly meetings, short contract terms
Free initial consultation Services
Partner rgb
Google ads

Services at a glance

Google Ads Setup

  • Structure for Search, Shopping, PMax, Brand/Non-Brand
  • Conversion tracking (GA4/Matomo) & goals
  • Merchant Center & product data feed (quality, policy fit)
  • Baseline bidding strategies, budgets, audiences
  • Optional: Microsoft Advertising as a second pillar
Set up Google Ads

Google Ads Optimization

  • Bidding strategies, query/search term control, negative keywords
  • Product/segment prioritization (e-commerce focus)
  • Quality factors & ad relevance (ads & assets)
  • Feed improvements for shopping (titles, attributes, custom labels)
  • A/B tests, landing page signals, budget allocation
Optimize Google Ads

Ongoing Management

  • Regular optimization & monitoring of campaigns
  • A/B tests for ads & landing pages
  • Continuous cost control & budget adjustments
  • Expansion to include remarketing, display & YouTube
  • Monthly reports & transparent communication
Get support
Bernhard prange webmeisterei

Your contact person for Google Ads & tracking

I am Bernhard Prange and since 2014 I have been helping companies to generate more sales and leads with Google Ads. From my work as a “Webmasterei”, a specialized Google Ads agency for e-commerce and B2B has developed.

In recent years, I have supported numerous shops and service providers in managing their campaigns more profitably, using budgets in a targeted manner and expanding their reach.

My approach is clear: clean campaign setups, continuous optimization and transparent figures. This is how Google Ads results are created that really help you – measurable, efficient and reliable.

Learn more about me

Expectations we’re happy to meet:

Increased Revenue

Prioritization of high-margin products & growth segments; visibility where purchases take place.

More Leads (B2B/LeadGen)

Measurable demand routes: suitable keywords, forms/events, clean handover to sales.

Better data basis

Tracking & goals correctly implemented (GA4/Matomo). Decisions based on reliable figures instead of gut feeling.

Lower costs

Increase relevance, clean up search terms, run bidding strategies cleanly – less wastage.

Scalability

Budgets to where performance is right. Structure that allows growth (shopping/feed signals, PMax segments).

Proactive support

No “falling asleep”: regular coordination, clear recommendations, quick implementation – with a comprehensible why.

Feedback, das für sich spricht

  • Johannes Feustel

    Durch die Zusammenarbeit im Bereich Leadgenerierung über SEA konnten wir die Anfragen deutlich steigern und die Kampagnen effizienter gestalten. Die Unterstützung von Bernhard Prange war dabei professionell, zielgerichtet und sehr wertvoll.
    Powerpass

  • Thomal Grübel

    Gemeinsam haben wir individuelle Dashboard-Lösungen für SEA entwickelt, die uns eine klare und effiziente Auswertung unserer Kampagnen ermöglichen. Die Zusammenarbeit mit Bernhard Prange war dabei konstruktiv, professionell und sehr hilfreich.
    InBiz GmbH

  • Carola Kaufmann-Volaric

    Mit der Unterstützung im Bereich SEA konnten wir die Sichtbarkeit unseres Schulverlags gezielt erhöhen und unsere Kampagnen deutlich erfolgreicher gestalten. Die Zusammenarbeit mit Bernhard Prange war dabei effizient, professionell und sehr angenehm.
    Lernbiene
Weitere Bewertungen

Google Ads services –
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Matomo Google Ads Conversion Importer

Do you use Matomo to measure your conversions? With my Conversion Importer, you can connect Matomo directly to Google Ads – without detours via Google Analytics.

Your advantages:

  • no additional Google tag required
  • automated import into Google Ads
  • compatible with Smart Bidding
  • flexible attribution as required
  • Time and cost savings
Learn more

Praxisbeispiele aus unterschiedlichen Branchen

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    Jetzt kostenloses Beratungsgespräch vereinbaren

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    FAQ – Your questions about the Google Ads agency

    Many companies wonder what a Google Ads agency really does and what advantages a collaboration brings. Here I answer the most important questions about consulting, support and implementation.

    Contact us now

    When choosing a freelancer, you should pay attention to the following points :

    • Experience
    • Certificates
    • References
    • Communication

    Inquire now

    With Google Shopping, a retailer submits a bid price for advertising their product. He is thus in competition with other retailers who advertise products for the same search term. Google Shopping Ads are therefore subject to an auction system. The click prices can vary greatly. The average advertising costs for Google Shopping Ads are between 10 and 20 percent of the product turnover.

    Inquire now

    Google Ads is an auction system. The target market determines the costs.
    The cost of Google Ads therefore depends on many conditions. Here are a few of the most important:
    The more important question is therefore whether Google Ads can be used efficiently for your own business model.
    Since the Google search is a perfect advertising space, the few ad spaces there are highly competitive. Google Ads agencies help to save Google Ads costs and run the ads cost-effectively.

    Inquire now

    First clicks come immediately, meaningful data after 2-4 weeks, optimal performance usually after 2-3 months of continuous optimization.

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    The process usually looks like this:

    • Analysis
    • Strategy development
    • Implementation
    • Monitoring
    • Reporting

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    Most advertising spaces on Google Ads are subject to an auction system in which the ad with the highest rank wins. The rank is determined in a combination of quality factor and bid price. If the ad quality is low, the bid must be increased to achieve the same rank. If the quality is high, a lower bid price is sufficient.
    So it’s important to keep ad quality at a high level, because Google AdWords rewards relevance and pays it back through cost savings. Details on the quality score are explained in detail in this somewhat older article Adwords Quality Score – How Google Rewards Relevance.

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    For Google Shopping you need:

    • A Google Merchant Center account
    • An optimized product data feed
    • A linked Google Ads account. Our agency will set everything up for you and take over the ongoing optimization of your shopping campaigns.

    Inquire now

    A Google Ads agency brings experience, expertise and trained handling of Google Ads tools. This allows better results to be achieved quickly even with a small budget. Companies benefit from relieved employees, practical expertise from many accounts and continuous development of the agency. This saves time, reduces errors and ensures more success with your own advertising goals.

    • Cost efficiency
    • Direct coordination
    • Individual solutions
    • Fast implementation
    • Comprehensive range of services
    • Google Ads campaign creation and management
    • Performance marketing for online shops
    • Lead generation in B2B
    • Google Shopping
    • Data-driven optimization
    • Tracking & Dashboards
    • Conversion optimization

    More than 10 years of experience in online marketing:

    With my holistic approach and extensive experience in online marketing, I support you in making your Google Ads campaigns efficient, transparent, and sustainably successful.