Everything in view: Conversion tracking, data analysis & monitoring from a single source
Only with clean data can you efficiently manage marketing budgets. We set up tracking solutions that reliably measure which campaigns are truly performing – thus creating the foundation for data-driven growth.
Whether Google Analytics 4, Matomo , server-side tracking or conversion tracking:
We ensure you have valid data to make better decisions.
Services at a glance
A professional conversion tracking setup requires far more than simply inserting a code. We offer you a comprehensive service focused on precision, data privacy, and measurable results:
Tracking setup
Tracking optimization
Ongoing monitoring & support
Your contact person for tracking & analytics
My name is Bernhard Prange, and since 2014 I’ve been helping companies make reliable use of their marketing data. What began with initial projects in the area of Google Ads has evolved into a specialization in conversion tracking, analytics, and data-driven marketing.
Whether it’s Google Analytics 4, Matomo , server-side tracking or individual solutions: My focus is on implementing technical setups cleanly, capturing data correctly and bringing transparency to your customer journey.
This provides you with a clear data basis that allows you to control budgets effectively, optimize campaigns, and make your marketing more successful in the long term.
CMS systems in which we frequently process tracking
Shopware Conversion Tracking
Shopware conversion tracking enables precise analysis of marketing activities and the measurement of successes such as purchases or registrations. Tools like Google Analytics allow for the collection of valuable data on customer behavior, enabling targeted campaign optimization and effective revenue growth.
Magento Conversion Tracking
Magento conversion tracking offers the ability to analyze customer behavior and evaluate marketing efforts. Using tools like Google Analytics or Facebook Pixel, conversions such as purchases or sign-ups can be precisely recorded to optimize campaigns based on data and sustainably improve shop performance.
TYPO3 Tracking Setup
With a well-designed TYPO3 tracking setup, data on user behavior and conversions can be efficiently collected. Tools like Google Analytics or Piwik PRO integrate seamlessly to provide valuable insights for optimizing content and campaigns, thus sustainably increasing success.
WordPress Tracking
WordPress tracking allows you to analyze visitor activity and measure conversions. Integrating tools like Google Analytics or Matomo provides valuable insights for optimizing content, improving marketing strategies, and effectively increasing reach.
TYPO3 Tracking Setup
With a well-designed TYPO3 tracking setup, data on user behavior and conversions can be efficiently collected. Tools like Google Analytics or Piwik PRO integrate seamlessly to provide valuable insights for optimizing content and campaigns, thus sustainably increasing success.
Shopify Tracking
With well-designed Shopify tracking, you gain complete transparency into your visitors’ behavior and your products’ performance. Tools like Google Analytics, Matomo, or server-side tracking accurately capture conversions and provide the foundation for reducing wasted ad spend and managing your campaigns more profitably.
Feedback, das für sich spricht
Osman Zöllner
Bei verschiedenen Kundenprojekten haben wir serverseitiges Tracking erfolgreich umgesetzt. Dadurch konnten wir die Datenqualität erheblich steigern und eine verlässliche Grundlage für Marketing-Entscheidungen schaffen. Die Zusammenarbeit mit Bernhard Prange war dabei professionell, lösungsorientiert und effektiv.
Henry Küpers
Durch die Umsetzung des Trackings haben wir eine verlässliche Grundlage für unsere Entscheidungen geschaffen.
Die Zusammenarbeit mit Bernhard Prange war unkompliziert, kompetent und zielführend.
Ulrike Hewel
Durch die Umsetzung von serverseitigem Tracking haben wir bei bezahlexperten.de eine deutlich präzisere und zuverlässigere Datengrundlage geschaffen. Die Zusammenarbeit mit Bernhard Prange war professionell, zielgerichtet und angenehm.
Florian Keller
Wir hatten signifikante Abweichungen im Conversion Tracking zwischen Matomo und Google Ads, die wir mit unserer eigenen Expertise nicht auflösen konnten. … Mit Abschluss des Projekts funktioniert unser Conversion Tracking nun deutlich präziser. Wir werden sicherlich auch zukünftig auf Bernhards Dienstleistungen zurückgreifen und wünschen ihm und seinem Team weiterhin viel Erfolg.
Server-side tracking – future-proof & data-accurate
Server-side tracking offers significant advantages over traditional solutions.
It is immune to many tracking blockers and browser-based restrictions (e.g., ITP), thus minimizing data loss.
At the same time, the loading time of your website improves, as scripts no longer run in the browser, but efficiently on the server.
Server-side tracking service package:
POAS instead of ROAS –
More impact for your campaigns
Profit on Ad-Spend allows you to measure not only revenue, but the actual contribution margin of your products.
This allows campaign results to be realistically evaluated and your budget to be used where it will generate the highest profit.
POAS tracking service package:
Google Ads support –
Sustainably successful
If you are looking for ongoing support, I will take over the complete optimization of your Google Ads accounts – with a flexible, performance-based compensation model.
Services in support:
Matomo Integration – Intelligently connect & use data
Matomo Big Query
Transfer Matomo data to Google BigQuery via API queries. This allows you to combine web tracking data with other business figures and analyze it in depth.
Matomo → Google Ads Conversion Importer
Import conversions directly from Matomo to Google Ads – even without additional Google scripts on your website. This makes your data available for Smart Bidding and campaign optimization.
Tracking Monitoring
What if tracking suddenly fails? There are many reasons for this – from technical errors to changes in consent tools. With our monitoring, you won’t be left in the dark: We set up solutions that proactively inform you as soon as important tracking signals are missing. This way, you always retain control over your data.
B2B tracking
Tracking B2B websites is particularly challenging: The customer journey is often long and complex, and conversions usually occur indirectly. Instead of purchases, the focus is on contact requests, downloads, or webinar registrations. To reliably evaluate these micro-conversions, clean technical data collection and clear KPI definitions are essential. This is how we make the contribution to business success measurable, even in the B2B sector.
For which systems do we offer tracking solutions?
Server-side tracking setup
Server-side tracking is the modern answer to the challenges of today’s internet. Improve your data quality and gain a competitive edge.
Matomo web analytics
The open-source solution for full data sovereignty on your server. We set up Matomo and, if needed, extend it with BigQuery for deeper analyses.
Google Analytics 4
Google’s free analytics tool provides detailed insights into user behavior and supports the export of target groups and conversions to Google Ads.
Google Ads Conversion Tracking
It reliably records conversions from your campaigns, thus enabling the optimization and measurement of the success of your advertising investments.
Microsoft Ads UET Pixel
The Universal Event Tracking Pixel measures user actions and helps to optimize Microsoft Ads campaigns.
Meta Pixel
The Meta Pixel allows interactions after clicks on Facebook and Instagram ads to be recorded and analyzed.
TikTok Pixel
The TikTok Pixel provides important data on campaign performance and improves the targeting of relevant audiences.
Pinterest Pixel
A tracking solution to capture conversions and user actions and improve the performance of your Pinterest ads.
Awin Conversion Tracking
Affiliate tracking for reliable performance measurement and efficient management of partner programs.
AdCell Tracking
Measures sales and leads in affiliate marketing and helps optimize campaigns.
LinkedIn Tag
The Insight Tag provides conversion data and target audience information for successful B2B marketing.
Brevo Pixel
Tracking for newsletters and email campaigns to precisely evaluate the success of email marketing.
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FAQ – Your questions about the Google Ads agency
Many companies wonder what a Google Ads agency really does and what advantages a collaboration brings. Here I answer the most important questions about consulting, support and implementation.
