Bernhard Prange,
Your SEA expert

My name is Bernhard Prange , I’ve been self-employed since 2014 and specialize in Google Ads & Tracking for e-commerce and B2B. My work has evolved from many different roles – from diving instructor to dual business administration studies with a focus on marketing, to online shop management.

Today, I bring over 10 years of experience in performance marketing , coupled with broad technical expertise in Magento, Shopware, Google Analytics, Matomo , and Google Cloud (BigQuery) . This breadth of experience allows me to take a holistic view of advertising goals and support clients not only with ads, but also with tracking , data analysis, and automation .

Google Ads Tracking

My path

I realized early on that I prefer tackling complex challenges – and automating repetitive tasks. This drive to make things more efficient still shapes my work today.

2009–2012

Dual business administration studies with a focus on marketing

2012–2013

Online shop support during and after studies

2014

Start of self-employment (“webmastering”) with a focus on websites

2015

Introduction to Google Ads and Tracking

2018

Development of the Matomo Conversion Importer

2020

Importer extension to include Google Cloud & BigQuery

Where you can soon experience me live

I regularly share my knowledge at conferences, meetups, and in specialized webinars. Here you’ll find upcoming dates where I’ll be presenting current trends in Google Ads, tracking, and e-commerce :

  • SEA Camp 2026

    Are you already talking to your Google Ads account – or are you still just clicking?
    In this presentation, I’ll show you how to interact directly with your Google Ads account using an MCP server and AI: querying data, starting analyses, executing tasks – all via natural language instead of countless menus, CSV lists, and dashboards. This makes routines faster, reports more understandable, and campaign management more tangible.
    To make it more than just theoretical, there will be a short live demonstration: We’ll chat live with a Google Ads account and get the results back. Ideal for anyone using Google Ads who wants to know how AI can really be integrated into their daily work.
    About the event
Inquire about being a speaker

Why clients work with me

2

Personal

What I value most about this industry is the open exchange with colleagues . For me, it’s not about competition, but about sharing knowledge and becoming stronger together. The real adversary is the platforms – and that’s precisely where I see my role: giving my clients a competitive edge.

My approach

I focus on clean setups, clear strategies, and transparent results .

  • Budgets are managed efficiently.
  • Dispersion losses consistently avoided
  • Data-driven campaign optimization
  • Flexible, fair, and equal collaboration

This is how Google Ads and tracking results are created that are visible, measurable and have a lasting impact.

Schedule a free initial consultation

Who I work for

All case studies at a glance
  • Motorrad

    Case Study:

    Motorrad-Ersatzteile E-Commerce

    Ein deutscher Großhändler für Motorrad- und Roller-Ersatzteile mit Fokus auf kompatible Alternativen zu Originalteilen. Das Unternehmen bedient primär B2B-Kunden wie Werkstätten, Händler und Tuner, aber auch Endverbraucher über einen umfangreichen Online-Shop mit integrierter Fahrzeugdatenbank.

    Mehr erfahren
  • Wasserfilter

    Case Study:

    Premium Wasserfilter E-Commerce

    Ein etablierter Spezialist für Wasseraufbereitung mit über 25 Jahren Markterfahrung suchte nach Wegen, seine Online-Präsenz zu stärken. Als familiengeführtes Unternehmen mit Direktvertriebsmodell stand der Anbieter vor der Herausforderung, in einem stark umkämpften Markt gegen große Handelsplattformen und aggressive Haustürgeschäfte zu bestehen. Mit einem breiten Sortiment von Osmoseanlagen über Wasserspender bis zu spezialisierten Filtersystemen galt es, die richtige Zielgruppenansprache zu finden.

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  • Auto

    Case Study:

    Europas führende B2B-Gebrauchtwagen-Auktionsplattform

    Eine der führenden B2B-Auktionsplattformen für Gebrauchtwagen in Europa mit über 35 Jahren Markterfahrung. Das Unternehmen betreibt bundesweite Auktions- und Logistikzentren und vermarktet täglich Fahrzeuge an registrierte Händler aus ganz Europa. Die mehrsprachige Plattform bedient verschiedene Auktionsformen: Live-, Online- und Netlive-Auktionen.

    Mehr erfahren

Past appearances & expert contributions

In recent years, I have appeared as a speaker, interviewee, and guest author in various formats. A selection:

  • PPC Camp Rosenheim 2025

    PPC super weapon: Claude + Google Ads + DataForSEO
    You chat with your Google Ads data and get answers in seconds that would otherwise take hours. In this interactive session, I’ll show you how to turn Claude Desktop into the ultimate PPC assistant. Live before your eyes: Find negative keywords in 30 seconds, automatically optimize campaign structures, and analyze competitor keywords – all via chat.
    About the event

  • SEAcamp 2025

    Bernhard demonstrated how reporting for Google and Microsoft Ads can be taken to a new level with BigQuery and Looker Studio. A scalable dashboard template allows for the automated creation of customized client reports. This saves time, creates transparency, and facilitates informed decisions in campaign management.
    About the event

  • PPC Camp 2024

    The focus was on how to acquire high-quality data in marketing. Bernhard presented how server-side tracking and data enrichment can provide deeper insights. Using POAS and event value attribution, he demonstrated practical ways to use budgets more effectively and profitably.
    About the event

  • CAMPIXX 2024

    The presentation focused on optimizing product feeds using AI. Bernhard introduced the “GPT Feedcreator,” which generates high-performance shopping feeds even from minimal product information. This allows companies to make their PPC campaigns more efficient, improve ad performance, and significantly increase their ROI.
    About the event

  • SEAcamp 2024

    Bernhard also demonstrated how ChatGPT can be used in practice for Google Shopping feeds. Participants learned how to automatically improve product data to make campaigns more visible and successful. The goal: better data quality, higher conversions, and a clear competitive advantage.
    About the event

  • PPC Camp 2023

    Bernhard explained how Matomo can be used in the Google Cloud in compliance with GDPR. This allows e-commerce companies to collect complete and accurate conversion data without losing data sovereignty. The presentation offered practical solutions for efficiently managing Google Ads campaigns based on valid data.
    About the event

  • SEAcamp 2023

    In this presentation, Bernhard critically examined Google’s Performance Max format. He demonstrated how to leverage the limited data available via the Google Ads API to gain performance insights at both the asset and audience levels. This allows for data-driven analysis and significantly more targeted optimization of Pmax campaigns.
    About the event

  • Analytics Pioneers Magazine

    In issue 6 (August 2024) of Analytics Pioneers magazine, Bernhard published the article “Matomo – and then what? Looker Studio reporting for Matomo.” In it, he shows how companies can efficiently process their Matomo data in Looker Studio to build meaningful dashboards.
    To the magazine
Inquire about being a speaker
  • Bernhard Prange, Speaker PPC Camp Rosenheim 2025
  • Bernhard Prange als Speaker bei einer Konferenz
  • Bernhard Prange als Speaker bei einer Konferenz
  • Bernhard Prange als Speaker bei einer Konferenz

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