Success in digital marketing largely depends on the quality of available data. Server-Side Tracking and the associated data enrichment offer the opportunity to gain deeper insights, make more precise decisions, and ultimately use advertising budgets more efficiently. Optimization based on POAS instead of ROAS A decisive advantage for companies is…
Accurate measurement of user behavior on websites is essential for effectively optimizing content. In particular, reading behavior provides insight into whether content is actually being consumed. But how can one reliably capture “real reading” on the web? Google Tag Manager (GTM) offers powerful tools for this. Problem Classic methods such…
Why server-side tracking? Traditional browser tracking is becoming increasingly unreliable: Up to 40% of orders are missed by ad blockers, ITP, ETP, or cookie consent blockers. Switching to server-side tracking recovers lost data and reduces advertising costs. For marketers, this means: advertising campaigns become more measurable, attribution more reliable, and…
This guide refers to the Shopware extension ” Google Tag Manager / GA4 / Server-Side Tracking “ by Bui Hinsche GmbH. The goal is to create alogin event along with relevant customer data to the Google Tag Manager data layer. Define login route Deposit DataLayer payload These variables should be…
Matomo is a powerful web analytics tool that provides detailed insights into the behavior and characteristics of website visitors. A central component of these analyses is the API endpointLive.getLastVisitsDetails , which provides a comprehensive overview of recent visits to a website. This is not raw tracking data, but rather processed…
UTM parameters are the backbone of successful online marketing strategies, enabling precise analysis of traffic and user behavior across various channels. Their effective use allows teams to track the origin of website visitors, measure engagement, and evaluate the success of specific campaigns. A strategically coordinated use of these parameters is…
Automate UTM parameters with campaign names in Google Ads: Anyone who works with Google Analytics, Matomo or any other web tracker knows the importance of UTM parameters. This makes it possible to determine the origin of traffic and place targeted ads. However, manually setting the parameters is time-consuming and error-prone….
Requirements To integrate the Matomo – Google Ads Conversion Importer you need access to the following products Activate Google Ads Account automatic tag marking Google Ads’ automatic tag marking is the basis on which Matomo’s goal completions are passed on to Google Ads. This must be activated in the Google…
For shop operators it is interesting where the user adds his products to the shopping cart. Does this happen on the search results page, in a category or in the classic product detail? With good Google Analytics 4 (GA4) data and BigQuery connectivity, this is easy to determine. Requirements Code…
Of course, you know the number of contacts you’ve received via a contact form . You answer them yourself. But what about newsletter subscriptions, for example? What impact do my Facebook posts have? Where do the visitors who are willing to interact come from? Google Analytics Conversion Tracking can answer…
