At SEACAMP in Jena on May 8, 2025, I gave a comprehensive presentation on SEA Reporting Dashboards. For those who couldn’t attend or would like to deepen their knowledge, I summarize here the most important content and detailed practical examples. Why Professional Dashboards? Agency dashboards create a unified communication standard,…
Are you already using Matomo and want to expand your web analytics in a data-driven way? Then you’ve come to the right place. Here you’ll learn how to close these gaps using Google Looker Studio and the Matomo API, taking individual web analyses to a new level. Why Matomo? Matomo…
Introduction Definition of N-Gram Analysis N-Gram analysis is a method in natural language processing (NLP) and computational linguistics used to examine text and data by analyzing sequences of N consecutive elements or tokens (e.g., words or letters). It helps to identify patterns, frequencies, and relationships between elements in larger text…
Who hasn’t experienced this in everyday agency life? A client’s online shop releases new products, but no one at the ads agency notices because the people responsible for product maintenance don’t communicate regularly with the various agency partners. In the end, such new products are casually mentioned at the next…
