Bernhard Prange,
Your SEA expert
My name is Bernhard Prange , I’ve been self-employed since 2014 and specialize in Google Ads & Tracking for e-commerce and B2B. My work has evolved from many different roles – from diving instructor to dual business administration studies with a focus on marketing, to online shop management.
Today, I bring over 10 years of experience in performance marketing , coupled with broad technical expertise in Magento, Shopware, Google Analytics, Matomo , and Google Cloud (BigQuery) . This breadth of experience allows me to take a holistic view of advertising goals and support clients not only with ads, but also with tracking , data analysis, and automation .
My path
I realized early on that I prefer tackling complex challenges – and automating repetitive tasks. This drive to make things more efficient still shapes my work today.
2009–2012
Dual business administration studies with a focus on marketing
2012–2013
Online shop support during and after studies
2014
Start of self-employment (“webmastering”) with a focus on websites
2015
Introduction to Google Ads and Tracking
2018
Development of the Matomo Conversion Importer
2020
Importer extension to include Google Cloud & BigQuery
Where you can soon experience me live
I regularly share my knowledge at conferences, meetups, and in specialized webinars. Here you’ll find upcoming dates where I’ll be presenting current trends in Google Ads, tracking, and e-commerce :
Why clients work with me
Many of my clients come through recommendations or because they are looking for support regarding tracking and data quality .
What sets me apart from others:
Personal
What I value most about this industry is the open exchange with colleagues . For me, it’s not about competition, but about sharing knowledge and becoming stronger together. The real adversary is the platforms – and that’s precisely where I see my role: giving my clients a competitive edge.
My approach
I focus on clean setups, clear strategies, and transparent results .
This is how Google Ads and tracking results are created that are visible, measurable and have a lasting impact.
Who I work for
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Case Study:
Google Ads Recruiting: Regionale Kampagnen senken CPA um 70 %
Eine Recruiting-Plattform, spezialisiert auf die Automobilbranche, stand vor der Herausforderung, qualifizierte Fachkräfte für über 2000 verschiedene Jobangebote von Autohäusern deutschlandweit zu gewinnen. Ohne definierte Zielmetriken und mit fragmentierter Kampagnenstruktur war die digitale Personalakquise ineffizient und kostenintensiv.
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Case Study:
Motorrad-Ersatzteile E-Commerce
Ein deutscher Großhändler für Motorrad- und Roller-Ersatzteile mit Fokus auf kompatible Alternativen zu Originalteilen. Das Unternehmen bedient primär B2B-Kunden wie Werkstätten, Händler und Tuner, aber auch Endverbraucher über einen umfangreichen Online-Shop mit integrierter Fahrzeugdatenbank.
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Case Study:
Spezialisierter Möbelhersteller im E-Commerce
Vom Verlustgeschäft zur profitablen Nische: Ein mittelständischer Hersteller für Schlafprodukte zeigt eindrucksvoll, wie die richtige Positionierung und moderne Werbestrategien den Unterschied zwischen Verlust und Gewinn ausmachen können.
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Past appearances & expert contributions
In recent years, I have appeared as a speaker, interviewee, and guest author in various formats. A selection:
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New knowledge about Google Ads & Tracking
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Google Analytics Data Quality: Health Check Dashboard for E-Commerce & Performance Marketing simplifies debugging
Many marketing teams are familiar with this: The GA4 numbers feel “somehow wrong.” Campaign reports don’t match shop revenue, the ratio of (direct) / (none) is increasing, conversions are disappearing…
