Google Ads Freelancer – E-Commerce SEA Expert

As an experienced Google Ads freelancer, I support e-commerce companies and B2B businesses with professional Google Ads management. Direct contact person, flexible collaboration, and performance-based compensation – for measurable ROI and sustainable revenue growth.

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Google Ads Freelancer Services

Google Ads Consulting & Strategy

As a Google Ads freelancer, I develop tailored SEA strategies for your business model. Professional account setup, campaign architecture, and budget optimization – so you can advertise efficiently from the start.

  • Briefing & goal definition: Aligning SEA strategy and business areas
  • Conversion tracking: precise success measurement in Google Ads & Analytics
  • Campaign structure: for optimal performance and overview
  • Budget planning: efficient allocation according to objectives
  • Keyword research: identifying relevant search terms
  • Ad optimization: Text, images, ad extensions
  • Budget allocation & intelligent bidding strategies
  • Optimized settings from day one

Operational Google Ads management

Ongoing optimization of your campaigns by a dedicated freelancer. I analyze performance data, adjust bids, and optimize your ad copy for maximum conversion rates.

  • Analysis & Evaluation: Performance Check of Active Campaigns
  • Potential savings: reduce unnecessary costs, minimize wasted resources
  • Structure: Reorganizing Accounts & Campaigns
  • Advertising materials: Update ads according to best practices
  • Settings: Improve target audiences, bids, and budgets
  • Tracking: Ensure accurate performance measurement
  • Ongoing updates & recommendations

Performance monitoring & collaboration

If you want to completely delegate responsibility for your Google Ads, I will take over the ongoing management and optimization. Monthly meetings guarantee close collaboration.

  • Continuous analysis & optimization
  • One contact person, no changing advisors
  • Ongoing ad improvement & quality score increase
  • A/B testing of bidding strategies, ads & landing pages
  • Expansion into other channels (YouTube, Display, Remarketing)
  • Dynamic bid management
  • Monthly, customized reports
  • Optional: performance-based compensation (up to 100%)
Bernhard prange webmeisterei

Your contact person for Google Ads & tracking

My name is Bernhard Prange and I have been working as a Google Ads freelancer since 2014.
My focus is on e-commerce and B2B, where I help companies achieve more sales, leads and visibility through targeted SEA campaigns.

Over the past few years, I’ve had the pleasure of supporting numerous shops and service providers – from setting up initial campaigns to ongoing support and optimization. My approach involves efficient budget management, minimizing wasted ad spend, and delivering clear, measurable results.

My approach: clean setups, transparent communication, and data-driven strategies that deliver lasting results. If you’re looking for a proactive and responsible partner, you’ve come to the right place.

Expected results – what we are working towards

Increased Revenue

Data-driven strategies for online shops & B2B leads

More Leads

Qualified inquiries through clear target group management

Proactive work

Rapid and independent implementation of new findings

Lower Costs

Avoid wasted resources, use your budget efficiently

Performance-based Compensation

Up to 100% success-based compensation available upon request.

Open communication

Regular updates & clear recommendations

Feedback, das für sich spricht

  • Johannes Feustel

    Durch die Zusammenarbeit im Bereich Leadgenerierung über SEA konnten wir die Anfragen deutlich steigern und die Kampagnen effizienter gestalten. Die Unterstützung von Bernhard Prange war dabei professionell, zielgerichtet und sehr wertvoll.
  • Thomal Grübel

    Gemeinsam haben wir individuelle Dashboard-Lösungen für SEA entwickelt, die uns eine klare und effiziente Auswertung unserer Kampagnen ermöglichen. Die Zusammenarbeit mit Bernhard Prange war dabei konstruktiv, professionell und sehr hilfreich.
  • Carola Kaufmann-Volaric

    Mit der Unterstützung im Bereich SEA konnten wir die Sichtbarkeit unseres Schulverlags gezielt erhöhen und unsere Kampagnen deutlich erfolgreicher gestalten. Die Zusammenarbeit mit Bernhard Prange war dabei effizient, professionell und sehr angenehm.

Why use a freelancer instead of an agency?

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Google Shopping Freelancer –
Maximize e-commerce revenue

As a specialized Google Shopping freelancer, I optimize product feeds, shopping campaigns, and Performance Max for maximum visibility in e-commerce. Your products appear to customers ready to buy – with optimized images, competitive prices, and precise targeting.

  • Feed optimization for higher quality ratings
  • Performance Max campaigns for e-commerce
  • Shopping bidding strategy and budget allocation
  • A/B testing of product titles and descriptions

Your advantages

  • Placement of your products in Google search results
  • Optimizing the data feed for maximum visibility
  • Individual consultation & ongoing support
  • Technical solutions for automation
  • More attention, more customers, more revenue

As a certified Google & Microsoft Advertising Partner, I will guide you from setup to optimization – transparently, data-driven and with a full focus on your success.

Additional tools & expertise

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Praxisbeispiele aus unterschiedlichen Branchen

    Jetzt kostenloses Beratungsgespräch vereinbaren

    New knowledge about Google Ads & Tracking

    • Google Analytics Data Quality: Health Check Dashboard for E-Commerce & Performance Marketing simplifies debugging

      Many marketing teams are familiar with this: The GA4 numbers feel “somehow wrong.” Campaign reports don’t match shop revenue, the ratio of (direct) / (none) is increasing, conversions are disappearing…

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    • MCP Server in action: Have you talked to your Google Ads account today?

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    • Google Ads Costs 2025: the Ultimate Price Guide for Ads & Agencies

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    • Better data, better decisions: Data enrichment in Server-Side Tracking

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    • Google Ads DemandGen: The Complete Practical Guide

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    Frequently asked questions for a Google Ads freelancer

    Many companies wonder what a Google Ads freelancer actually does and what advantages a collaboration offers. Here I answer the most important questions about consulting, support, and implementation.

    We begin with an initial consultation to clarify your goals and budget. Following this, I analyze existing campaigns or set up new ones. Through regular meetings, we discuss the results, adjust bidding strategies, and develop your SEA strategy step by step.

    The costs depend on the scope and objectives. Hourly billing, fixed packages for setups, or a performance-based model are all possible – particularly interesting for online retailers. You will always receive a transparent quote before we begin.

    Yes. I’ll review your account, identify wasted ad spend and potential improvements, and optimize your campaigns accordingly. This will save you money and help you achieve your desired results faster.

    As a freelancer, I work directly with you – without intermediaries, with short response times and maximum transparency. You benefit from my many years of expertise in performance marketing, without the high fixed costs of an agency.

    In most cases, initial effects on traffic can be seen after just a few days. However, for sustainable success – such as better conversions or lower click prices – several weeks of continuous optimization are needed.

    Our support covers the complete management of your campaigns: from setup and optimization to ongoing analysis, ad updates, testing, and reporting. This also includes the integration of ad extensions, conversion tracking, and the development of new strategies.

    Yes. I help with setting up and optimizing shopping campaigns, improving the product data feed, and ensuring better placement of your products in search results – for more visibility and more sales.

    Yes. After a short initial phase, the contract terms are flexible and can be cancelled monthly. Many customers stay long-term because the results are good – not because of rigid contracts.