Knowledge – Insights into Google Ads, Tracking & E-Commerce
In our knowledge base, you’ll find current articles, practical tips, and in-depth analyses about Google Ads , tracking , and e-commerce . Whether you’re just starting out or want to take your existing online marketing to the next level, you’ll find sound expertise here, directly from our daily work with client projects .
New knowledge about Google Ads & Tracking
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Why we built the GA4 Auditor, a free Google Analytics debugging tool
GA4 is the standard today – and at the same time one of the most frequent causes of incorrect marketing decisions. Not because Google Analytics 4 is “bad”, but because…
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Google Analytics Data Quality: Health Check Dashboard for E-Commerce & Performance Marketing simplifies debugging
Many marketing teams are familiar with this: The GA4 numbers feel “somehow wrong.” Campaign reports don’t match shop revenue, the ratio of (direct) / (none) is increasing, conversions are disappearing…
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MCP Server in action: Have you talked to your Google Ads account today?
The way we work with Google Ads accounts is fundamentally changing. What if you no longer had to navigate through tedious reports, but could simply talk to your account? “Show…
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Google Ads Costs 2025: the Ultimate Price Guide for Ads & Agencies
What You Will Learn in this Guide Google Ads is one of the most effective advertising channels in digital marketing. However, the question of costs causes many companies headaches. In…
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Better data, better decisions: Data enrichment in Server-Side Tracking
Success in digital marketing depends significantly on the quality of the available data. Server-side tracking and the associated data enrichment offer the opportunity to gain deeper insights, make more precise…
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Google Ads DemandGen: The Complete Practical Guide
Basics and purpose What are DemandGen campaigns? DemandGen campaigns are Google’s most advanced demand generation solution. They reach over 3 billion monthly active users across YouTube, Discover, Gmail, and the…
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Claude MCP: 30+ Integrations for WordPress, Google Ads & SEO
MCP stands for “Model Context Protocol” and is an innovative interface technology that allows Claude from Anthropic to directly access third-party tools. Instead of operating in a closed environment, Claude…
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Track User Reading Behavior with Google Tag Manager
Accurate measurement of user behavior on websites is essential for effectively optimizing content. In particular, reading behavior provides insight into whether content is actually being consumed. But how can one…
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Server-side tracking with GTM – Agency for precise, GDPR-compliant marketing
Dieser Artikel zeigt die Vorteile von Server-Side Tracking gegenüber herkömmlichen Tracking-Methoden. Als spezialisierte Server-Side Tracking Agentur richten wir uns an Marketingverantwortliche und E-Commerce-Unternehmen, die ihre Datenqualität nachhaltig verbessern möchten. Warum…
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SEA Reporting Dashboards for Google Microsoft
At SEACAMP in Jena on May 8, 2025, I gave a comprehensive presentation on SEA Reporting Dashboards. For those who couldn’t attend or would like to deepen their knowledge, I…
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Customer data in the dataLayer Shopware 6 – Google Tag Manager (GA4 + Server Side Tracking)
This guide refers to the Shopware extension ” Google Tag Manager / GA4 / Server-Side Tracking “ by Bui Hinsche GmbH. The goal is to create alogin event along with…
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Automated Monitoring with Google Analytics 4 and BigQuery
In the dynamic world of e-commerce, it is crucial for online marketing managers to constantly keep an overview of sales activities. An effective monitoring system can help prevent revenue losses…
