Are you already using Matomo and want to expand your web analytics in a data-driven way? Then you’ve come to the right place. Here you’ll learn how to close these gaps using Google Looker Studio and the Matomo API, taking individual web analyses to a new level. Why Matomo? Matomo…
Matomo is a powerful web analytics tool that provides detailed insights into the behavior and characteristics of website visitors. A central component of these analyses is the API endpointLive.getLastVisitsDetails , which provides a comprehensive overview of recent visits to a website. This is not raw tracking data, but rather processed…
UTM parameters are the backbone of successful online marketing strategies, enabling precise analysis of traffic and user behavior across various channels. Their effective use allows teams to track the origin of website visitors, measure engagement, and evaluate the success of specific campaigns. A strategically coordinated use of these parameters is…
Automate UTM parameters with campaign names in Google Ads: Anyone who works with Google Analytics, Matomo or any other web tracker knows the importance of UTM parameters. This makes it possible to determine the origin of traffic and place targeted ads. However, manually setting the parameters is time-consuming and error-prone….
Requirements To integrate the Matomo – Google Ads Conversion Importer you need access to the following products Activate Google Ads Account automatic tag marking Google Ads’ automatic tag marking is the basis on which Matomo’s goal completions are passed on to Google Ads. This must be activated in the Google…
