Many marketing teams are familiar with this: The GA4 numbers feel “somehow wrong.” Campaign reports don’t match shop revenue, the ratio of (direct) / (none) is increasing, conversions are disappearing – and the feeling lingers: ” Our Google Analytics numbers are wrong. “ Typical questions in everyday marketing are: “Why…
MCP stands for “Model Context Protocol” and is an innovative interface technology that allows Claude from Anthropic to directly access third-party tools. Instead of operating in a closed environment, Claude can access APIs, databases, and platforms such as Google Ads, WordPress, or Shopware via MCP. The protocol functions like a…
Google Search Console offers a powerful Bulk Data Export feature that allows website operators to store and analyze extensive search data in Google BigQuery. In this blog post, you’ll learn how to set up and optimally use the Bulk Data Export in Google Search Console. Why use Bulk Data Export?…
