google analytics 4 Archive • Webmasterei Prange

How to set UTM parameters with campaign names automatically in Google Ads.

Making UTM parameters for Google Ads campaign names human readable is manually challenging. If you configure a Google Ads script for this purpose, it will do the job reliably.

Von Bernhard Prange|2022-10-27T14:38:02+02:0027.10.22|Webtracking|2 Kommentare

Von Bernhard Prange|2022-10-27T14:37:43+02:0027.10.22|Webtracking|0 Kommentare

Page Location for add_to_cart events in BigQuery

For shop operators it is interesting where the user adds his products to the shopping cart. Does this happen on the search results page, in a category or in the classic product detail? With good Google Analytics 4 (GA4) data and BigQuery connectivity, this is easy to determine.

Von Bernhard Prange|2021-10-05T17:18:26+02:0005.10.21|Webtracking|0 Kommentare