MCP stands for “Model Context Protocol” and is an innovative interface technology that allows Claude from Anthropic to directly access third-party tools. Instead of operating in a closed environment, Claude can access APIs, databases, and platforms such as Google Ads, WordPress, or Shopware via MCP.
The protocol functions like a universal adapter—comparable to USB-C for the AI world. It standardizes communication between Claude and external systems, eliminating the need for custom integrations.
Why is Claude MCP a game changer?
With MCP, Claude transforms from a pure language model into a true co-pilot for companies. The advantages at a glance:
- Direct access to platform data (e.g. Google Ads, GA4, Shopify)
- Control of external tools in real time
- Live data analysis and reports on demand
- Automated SEO analyses and campaign management
- Seamless integration into existing workflows
Current Claude MCP integrations: Overview of the most important providers
| category | Provider/System | Functions |
|---|---|---|
| SEO & Marketing | DataForSEO | SERP analysis, keyword research, backlink data |
| Ahrefs | Site explorer, content gap analysis | |
| Google Search Console | Ranking data, indexing | |
| Local Falcon | Local SEO Rank Tracking | |
| Google services | Google Ads | Campaign management, reporting |
| Google Analytics 4 | Traffic analysis, conversions | |
| Google Tag Manager | Tag management | |
| Google Drive | File access, document management | |
| E-commerce | Shopware | Product management, orders |
| Magento 2 | Shop management | |
| Shopify | Store Management (Beta) | |
| WooCommerce | WordPress shop integration | |
| CMS | WordPress | Content management, plugin control |
| Strapi | Headless CMS | |
| Ghost | Publishing platform | |
| databases | PostgreSQL | SQL queries, data management |
| MongoDB | NoSQL operations | |
| MySQL | Relational databases | |
| Supabase | Backend-as-a-Service | |
| Development | GitHub | Repository management, issues |
| GitLab | DevOps platform | |
| docker | Container management | |
| Kubernetes | Orchestration (Beta) | |
| communication | Slack | Messaging, Notifications |
| Discord | Community management | |
| Microsoft Teams | Collaboration (Beta) | |
| automation | Zapier | 5,000+ app integrations |
| n8n | Workflow automation | |
| Make (Integromat) | Process Automation (Beta) |
Practical application examples for Claude MCP
Marketing & SEO
- “Create me a Google Ads report for week 23” – Claude accesses Google Ads directly
- “How has my website’s visibility index developed?” – Retrieving Ahrefs data
- “Optimize my meta descriptions for better CTR” – Search Console Analysis
E-commerce management
- “How many orders were there from Switzerland last week?” – Shopware/Magento query
- “Create a product description for all items without a description” – Automated content creation
- “Analyze the conversion rate by product category” – Shop Analytics
Content Management
- “Publish the blog post tomorrow at 10 a.m.” – WordPress Scheduling
- “Update all prices in the price list page” – CMS Updates
- “Create a sitemap of all articles from 2024” – Automatic generation
Installation and use of Claude MCP
Requirements
- Claude Desktop App (Windows/Mac/Linux)
- Node.js ≥18.0.0
- Git (current version)
- API keys for desired services
Basic setup in 3 steps
1. Configure Claude Desktop
{
"mcpServers": {
"filesystem": {
"command": "npx",
"args": ["-y", "@modelcontextprotocol/server-filesystem", "/path/to/folder"]
}
}
}
2. Install the server
npm install -g @modelcontextprotocol/server-github npm install -g @modelcontextprotocol/server-google-drive
3. Store API credentials
- Set environment variables
- Perform OAuth authentication
- Configure permissions
Popular MCP server packages
Most MCP servers are open source and can be installed with just a few commands:
- Official Anthropic servers: GitHub, Google Drive, Slack, PostgreSQL
- Community server: WordPress, Shopware, SEO tools
- Enterprise solutions: Salesforce, SAP (in development)
Benefits of Claude MCP for companies
Increased efficiency
- 80% time savings on repetitive tasks
- Real-time data access without manual export/import
- Consistent workflows across all platforms
Cost savings
- Reducing tool switching
- Less manual data entry
- Automation of routine analyses
Scalability
- Easy extension with new tools
- Standardized interfaces
- Future-proof architecture
Security and data protection
MCP implements several security levels:
- Authentication: OAuth 2.0, API keys, token-based
- Authorization: Granular permissions per tool
- Encryption: TLS for all connections
- Audit logs: Complete traceability
Best practices for safe use
1. Assign minimal permissions
2. Regular token rotation
3. Separate environments for test/production
4. Monitoring of all MCP activities
Future outlook: What will happen in 2025?
Planned developments
- Remote MCP Server: Cloud-based Deployments
- MCP Registry: Central marketplace for servers
- Enterprise features: SSO, compliance tools
- Mobile Support: iOS/Android integration
Expected new integrations
- Microsoft 365 Suite
- Adobe Creative Cloud
- Salesforce CRM
- SAP systems
- Banking APIs
Conclusion
Claude MCP isn’t just a trendy SEO term, it’s a real productivity boost for marketing, e-commerce, and data analysis. The technology is still in its infancy, but over 100,000 developers and thousands of companies are already using MCP in their daily work.
Anyone using Claude in their tech stack should seriously consider MCP. The investment in setup time quickly pays off with massive efficiency gains. The future of AI lies in seamless integration – and MCP paves the way.
