In this post, we introduce a Google Ads Script that enables updating Merchant Center feeds on an hourly basis. This helpful tool optimizes the timeliness of product data in Shopping campaigns, improves budget management, and increases the scalability of feed imports.
Automatically label new products in Google Merchant Center
Data Studio Report: Analyzing Products in Merchant Center with BigQuery
Instructions for importing conversions from Matomo to Google Ads.
The quality of search results plays a special role for Google as a search engine. If users don't find what they're looking for, they'll use a different search engine for their next query. However, Google doesn't have a market share of over 90% in Germany for nothing. Regarding organic search results, quality is ensured by the Google algorithm.
Using Analytics Remarketing Lists in AdWords Search for differentiating bid, targeting price.
Making UTM parameters for Google Ads campaign names human readable is manually challenging. If you configure a Google Ads script for this purpose, it will do the job reliably.
Making UTM parameters for Google Ads campaign names human readable is manually challenging. If you configure a Google Ads script for this purpose, it will do the job reliably.
For shop operators it is interesting where the user adds his products to the shopping cart. Does this happen on the search results page, in a category or in the classic product detail? With good Google Analytics 4 (GA4) data and BigQuery connectivity, this is easy to determine.
When implementing the Google Tag Manager Tracking ENTERPRISE in conjunction with the Plentymarkets Ceres own Consent Tool, we noticed a pitfall in the implementation, in which almost all new website visitors lacked source/medium information in Google Analytics.