Guide: Track Matomo Conversions in Google Ads
Instructions for importing conversions from Matomo to Google Ads.
Google Ads Quality Score Explained in Detail
The quality of search results plays a special role for Google as a search engine. If users don't find what they're looking for, they'll use a different search engine for their next query. However, Google doesn't have a market share of over 90% in Germany for nothing. Regarding organic search results, quality is ensured by the Google algorithm.
Remarketing Lists (RLSA) for AdWords Search
Using Analytics Remarketing Lists in AdWords Search for differentiating bid, targeting price.
How to set UTM parameters with campaign names automatically in Google Ads.
Making UTM parameters for Google Ads campaign names human readable is manually challenging. If you configure a Google Ads script for this purpose, it will do the job reliably.
Solved: UTM parameters in Google Ads with campaign names
Making UTM parameters for Google Ads campaign names human readable is manually challenging. If you configure a Google Ads script for this purpose, it will do the job reliably.
Page Location for add_to_cart events in BigQuery
For shop operators it is interesting where the user adds his products to the shopping cart. Does this happen on the search results page, in a category or in the classic product detail? With good Google Analytics 4 (GA4) data and BigQuery connectivity, this is easy to determine.
Plentymarkets, Google Tag Manager, Google Analytics – too many (direct) / (none) visitors (25%)
When implementing the Google Tag Manager Tracking ENTERPRISE in conjunction with the Plentymarkets Ceres own Consent Tool, we noticed a pitfall in the implementation, in which almost all new website visitors lacked source/medium information in Google Analytics.
Google Ads: Show missing search terms in Google Analytics
The article shows how to view the missing search terms of Google Ads.
Matomo Conversion Tracking – Google Ads
With the Matomo Google Ads Conversion Importer you are able to import conversions from Matomo directly to Google Ads.