Accurate measurement of user behavior on websites is essential for effectively optimizing content. In particular, reading behavior provides insight into whether content is actually being consumed. But how can one reliably capture “real reading” on the web? Google Tag Manager (GTM) offers powerful tools for this.
Matomo Looker Studio Reporting with BigQuery Are you
Of course, one knows the number of contacts through
Better data, better decisions: Data enrichment in Server-Side Tag Manager
Ultimate Guide to UTM Parameter Tracking – incl. Template
Instructions for importing conversions from Matomo to Google Ads.
Making UTM parameters for Google Ads campaign names human readable is manually challenging. If you configure a Google Ads script for this purpose, it will do the job reliably.
Making UTM parameters for Google Ads campaign names human readable is manually challenging. If you configure a Google Ads script for this purpose, it will do the job reliably.
For shop operators it is interesting where the user adds his products to the shopping cart. Does this happen on the search results page, in a category or in the classic product detail? With good Google Analytics 4 (GA4) data and BigQuery connectivity, this is easy to determine.
When implementing the Google Tag Manager Tracking ENTERPRISE in conjunction with the Plentymarkets Ceres own Consent Tool, we noticed a pitfall in the implementation, in which almost all new website visitors lacked source/medium information in Google Analytics.