Google Merchant Center Data Transfer to BigQuery (BigQuery Data Transfer
For shop operators it is interesting where the user adds his products to the shopping cart. Does this happen on the search results page, in a category or in the classic product detail? With good Google Analytics 4 (GA4) data and BigQuery connectivity, this is easy to determine.
How much does Google Ads cost? A question that drives many users of the platform. Even with experienced marketing departments, the question often arises: How much does the planned Google Ads campaign cost? Unfortunately, this question often cannot be answered before start advertising. Often only vague estimates are possible here, which can at most be a guideline for the budgeting of the campaign.
When implementing the Google Tag Manager Tracking ENTERPRISE in conjunction with the Plentymarkets Ceres own Consent Tool, we noticed a pitfall in the implementation, in which almost all new website visitors lacked source/medium information in Google Analytics.
The article shows how to view the missing search terms of Google Ads.
The article shows how to optimize the Google Shopping structure with product performance in order to be able to efficiently control targets and budgets.
This Google Ads script analyzes whether a search term with conversions is already posted as a keyword in the same Ads Account.
This article shows how to build ad customizations (Ad Customizer) in Google Ads, which offers the user an individual approach based on the weather conditions at the user's whereabouts.
AdWords accounts with a BROAD MATCH / EXACT MATCH