Google Ads shopping campaigns are a strong revenue engine for many online retailers. Therefore, it is important for retailers that the campaigns generate revenue and work cost-effectively. The article shows how to optimize Google Shopping campaigns with product performance to efficiently control targets and budgets.

Within the Google Shopping Feed, a retailer can fill the fields custom_label_0 to custom_label_4 at will. More information can be found here. We make use of these fields to award performance-oriented labels there. This segments the products within the campaign structure of the Google AdWords account and dynamically moves them when a performance changes when another group is reached.


1-100 characters, up to 1,000 unique values per custom label in the AdWords account (up to 5,000 labels in total)

More about Custom Labels can be found here at Google.