One problem with growing AdWords accounts is keeping track of keywords that have already been added. With granular controls of the accounts, it can take a lot of time (which you as a Google Ads consultant does not have) to evaluate the booked keywords and create new keyword bookings from the search queries. Keyword research can thus become a real hard work. I’ll show you how to simplify this with this script.

Manual evaluation of search queries to create new keywords

Using search queries to create new keywords means searching for successful keywords (for example, all searches that led to a sale) and then searching for this campaign for campaign and inserting them into the appropriate ad groups. Of course, you always catch keywords that are already booked in. Depending how granular you Gopogle Ads Account is already set up, the harder it is to find searches that are not yet added as a keyword. This can be very time consuming.