For shop operators it is interesting where the user adds his products to the shopping cart. Does this happen on the search results page, in a category or in the classic product detail?
With good Google Analytics 4 (GA4) data and BigQuery connectivity, this is easy to determine.
How much does Google Ads cost? A question that drives many users of the platform. Even with experienced marketing departments, the question often arises: How much does the planned Google Ads campaign cost? Unfortunately, this question often cannot be answered before start advertising. Often only vague estimates are possible here, which can at most be a guideline for the budgeting of the campaign.
When implementing the Google Tag Manager Tracking ENTERPRISE in conjunction with the Plentymarkets Ceres own Consent Tool, we noticed a pitfall in the implementation, in which almost all new website visitors lacked source/medium information in Google Analytics.