Matomo Conversion Tracking – Google Ads

If you use Matomo as a tracking system for your Google Ads campaigns in your company, you probably have the problem that you have to measure conversions additionally with Google Analytics or Google Ads in order to have data for Smart Bidding in Google Ads.

We have developed a solution that remedies this: With the Matomo Google Ads Conversion Importer, you are able to import conversions from Matomo directly into Google Ads and use them as a basis for Smart Bidding. How to integrate Google Ads with Matomo as a tracking solution

With our Matomo Conversion Tracking integration, you can confidently forgo the Google Ads conversion tag on your website. Thanks to Matomo’s automated reporting and the subsequent upload of your conversions to Google Ads, you don’t need any extra data – neither from Google Analytics nor from Google Ads. Matomo’s conversion tracking even allows you to do your own attribution. This solution takes into account the assignment of conversion number and conversion value to a specific Google Click ID (GCLID). The functionality of remarketing lists must still be provided by Google Analytics. With the correct setup of Matomo, it is also possible to include tracking by the client in this way in full compliance with common data protection laws. As competent experts we are at your disposal for this purpose.