Google Shopping Agency Germany2025-01-16T19:10:08+02:00

Google Shopping agency for e-commerce success – optimization and scaling made easy

Would you like to achieve high sales via Google Ads while keeping the costs for your product ads low? Are you looking for an agency that optimizes your Shopping campaigns at the data feed level and takes care of the entire management? An agency that shares your goals? We understand the challenges of small and medium-sized businesses and develop customized and cost-effective solutions for your Google Shopping campaigns.

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IMG 9440 DATEI cropped e1615274704419 Google Shopping Agency Germany
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The best Google Shopping agency for small to medium-sized stores:

As a small to medium-sized online store, you face unique challenges: limited budgets, scarce resources and ever-increasing competition. This is exactly where we come in. Our Google Shopping agency specializes in helping small and medium-sized companies present their products in the best possible way and grow profitably. Our strengths at a glance:

  • Experience: With years of expertise in Google Ads and e-commerce, we know how SMEs can operate successfully.
  • Individual strategies: We understand that every company is unique and develop customized campaigns.
  • Transparency and flexibility: Clear communication and flexible contract models that suit your business.

Rely on a partner who understands your goals and works with you to shape the path to more sales and visibility.

Our services: Google Shopping optimization for your online store

Customized Google Shopping strategies for SME online stores

Not every product range is the same. We look at the details of your product range, improve the data situation if necessary and develop the right strategy for your goods. This is how we ensure profitable Google Shopping campaigns that deliver solid growth and sales for our retailers.

Google Shopping agency on a success basis

For established online retailers who follow a revenue maximization strategy for Google Shopping, we offer billing based on advertising revenue. In this way, we put ourselves on your side in the final contract. We only benefit if you benefit too!

Optimal product data for maximum visibility in Google Shopping

Your product data feed is the most important element for successful sales at Google Shopping. One of our first tasks during the collaboration is to optimize the Google Shopping feed.

Efficient control of your campaigns with performance labels

We create performance labels to precisely control your Google Shopping campaigns. This allows us to segment products according to performance, set targeted bids and use budgets efficiently. This increases campaign performance and maximizes your ROI.

Profit instead of turnover: Why POAS is crucial for your online store

We use POAS (Profit on Ad Spend) instead of ROAS to manage your advertising campaigns more profitably. We optimize not only for sales, but also for actual profit. In this way, we ensure that your budget is used efficiently and that every euro is invested in profitable growth.

Precise tracking optimization for better Google Shopping results

For Google Shopping to function optimally, the bidding algorithms require the largest possible database. As part of our Google Shopping optimization, we check your website tracking (e.g. Google Analytics) and add any necessary, missing signals.

Up-to-date reporting: your Google Shopping campaigns always in view

As a professional Google Shopping agency, we offer you up-to-date reporting on your project goals. Depending on your business model, we bundle these products in specific clusters for optimal transparency about your shopping campaigns.

Flexible contract terms: Advice and optimization without a long commitment

Customer loyalty comes from satisfaction, not from being tied into a contract. For this reason, the contract term for ongoing campaign optimization is only 3 months at the beginning, after which it can be terminated at the end of each month.

Better Google Shopping rankings with AI-optimized content

We optimize your product texts and titles with AI. We identify relevant keywords, analyze market trends and adapt the texts specifically to your target group. Automated A/B tests help us to find the best variants and increase your conversion rate.
Profilbild Bernhard Prange Google Shopping Agency Germany

Als Google Shopping Agentur sorgen für Effizienz und Wachstum im E-Commerce – Tag für Tag. Die Zufriedenheit und der Erfolg unserer Kunden stehen für uns dabei an erster Stelle. Gemeinsam entwickeln wir Lösungen, mit denen Sie nachhaltige Erfolge erzielen.

Zufriedene Kunden

Milan K.
Milan K.
Wir sind über eine Empfehlung zu Bernhard gekommen und das war auch genau richtig so. Bernhard ist schnell erreichbar, geht pragmatisch und konsequent vor und konnte uns bei allen Fragen rund um Tracking und Tools bestens unterstützen.
OurPower Die Energie C.
OurPower Die Energie C.
Einfache, schnelle und kompetente Einrichtung von DSGVO konformen Conversion Tracking. Vielen Dank!
Lukas T.
Lukas T.
Hervorragende und schnelle, fachlich kompetente Betreuung, noch dazu Sympatisch. Top!
Alexander W.
Alexander W.
Mit neuem Webshop von shopware und Google-AdWords hat Herr Prange unseren Monats-Umsatz verdreifacht. Vielen Dank Herr Prange.
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Efficient collaboration: step by step to Google Shopping success

Initial consultation

We have an initial meeting in which you introduce your business to us. We will get to know your most important products and categories and discuss the focus of your strategy together. We are also interested in data on existing Google Ads campaigns if these are already running. We will introduce you to our way of working, explain our performance-based billing model and answer your questions. If both parties would like to intensify the collaboration after this meeting, we will take care of the contractual formalities so that the process can continue seamlessly.

Analysis & Strategy

Once the paperwork has been completed and we have access to all the necessary systems, our work begins. We filter, segment and analyze your data to develop a coherent concept for your Google Ads campaigns. The aim is to ensure both short-term success and to build a sustainable growth strategy.

Kickoff Meeting

In the kick-off meeting, we go through the developed strategy together and set clear goals and KPIs against which we measure success. In doing so, we define:

  • The most important products and categories we focus on.
  • Geographic and demographic target groups.
  • The ideal budget distribution and bidding strategies.
  • The kick-off meeting is the starting signal for operational implementation.

Setup & Optimization

After strategic planning, we set up your campaigns:

  • Product data optimization: We ensure that your product data feed is complete, correct and SEO-optimized.
  • Structured campaigns: We create shopping campaigns that are tailored to your target groups and goals.
  • Ad texts & feeds: Appealing ad texts and precise product feeds ensure maximum relevance.

As soon as the campaigns are live, we start fine-tuning them to obtain initial data for ongoing optimization.

Ongoing optimization

Google Shopping is not a “set it once and forget it” approach. We monitor your campaigns on a daily basis and make ongoing adjustments to increase efficiency.

  • Keyword management: Elimination of inefficient search queries, focus on profitable terms.
  • Bidding strategies: Dynamic adjustment of bids for maximum profitability.
  • Data-driven insights: Using performance data to identify and respond to trends at an early stage.

Our aim is to get the most out of your campaigns – continuously and sustainably.

Monthly meetings

Regular communication is essential for success. We discuss this in monthly meetings:

  • Current performance: Presentation of the most important KPIs and their development.
  • Challenges & opportunities: Analysis of new market opportunities and potential areas for optimization.
  • Strategic adjustments: Planning the next steps to stay on course.

Our meetings are not only informative, but also a forum for open questions and feedback.

Do you want good Google Shopping campaigns?

Make an appointment.

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