Google Ads Quality Score Explained in Detail

What is the AdWords Quality Score?

According to Google, it’s an estimate of the quality of your ads, keywords, and landing pages. It provides information about their condition and reflects recent performance. But how can this Quality Score be influenced? To answer this question, it must first be clear what factors make up the Quality Score. The most important components are the expected click-through rate, ad relevance, and landing page experience.

AdWords Quality Score

The expected click-through rate indicates how likely it is that a user will click on an ad triggered by the keyword (relevance of the keyword). The ad relevance indicates the connection between keyword and ad, and allows conclusions about how well the keyword fits the advertising message of the ad. The user experience with the landing page indicates how useful and relevant it is for a user who has clicked on an ad and thus reached the landing page. For a positive user experience, this landing page must be clearly designed and useful. A direct reference to the keyword and the search query must be evident. The triggering of the ad placement depends on the relevance of the keywords to the user’s search query. Google AdWords is characterized by the fact that advertisers can easily create a campaign even without prior knowledge. But whether it is efficient is another question. The expertise primarily consists of being relevant to the user – starting with the right selection of keywords, to an ad formulated to match the keyword that convinces to click, to the precisely fitting landing page. A Google AdWords agency with specially trained employees and years of expertise can be helpful here. Together with you, we discuss the objectives of your Google AdWords campaigns and then analyze your website. We develop a strategy that is precisely tailored to your target group. This way, you efficiently reach exactly the customers you want to reach. In the Google AdWords system, we only use relevant keywords and create professional ad texts for them.

What are the effects of the Quality Score?

The Quality Score can be viewed in every AdWords account and is represented by a number between 1-10. The rule is: The higher the number, the higher the quality. Higher quality ads are generally associated with lower costs, higher ad rank, and greater advertising success.

Quality Score and Ad Rank

The ad rank determines the ad position of the displayed ad and is calculated by multiplying the maximum bid by the Quality Score.

AdWords Ad Rank

Therefore, there are two ways to influence the ad rank and achieve a higher ad position. Either increase the maximum bid or optimize the quality score. As a Google AdWords agency, we can optimize your quality score and thus use your budget cost-effectively. It is possible that an advertiser with a small budget but a high quality score achieves a higher rank for their ad than someone who is willing to invest more but has a poor quality score.

The ad rank is recalculated every time an ad can be displayed. The ad position is therefore dependent on the respective competitors and can fluctuate. The quality score has a decisive influence on the ad position and thus also on the success of an advertising campaign.

How does the Google Ads Quality Score affect Google Ads costs?

Furthermore, the quality score significantly determines how much an advertiser has to pay for a click on their ad (CPC). As a Google Partner agency, we use your advertising budget optimally and in a targeted manner. The mere ad placement does not incur any costs. They only arise when a user confirms their interest in the advertised offer by clicking through to the website. The costs are manageable, as the ad placement is already done for an interested user group. We focus on economic efficiency. The click costs are calculated according to the following formula:

AdWords Click Cost Formula

The higher the quality score, the lower the click costs. We continuously optimize your ad texts, keywords, etc., and thus also your quality score.

Conclusion

Google AdWords is one of the most successful forms of advertising on the internet and should therefore not be missing in any company. However, successfully managing a Google AdWords account requires a lot of time and know-how. The optimization of AdWords is an ongoing process. Special attention should be paid to relevance. Only when an ad is relevant can it be delivered and lead to the desired success. Conclusions about relevance can be drawn from the quality score. If the quality score is optimized, higher ad positions can be achieved at lower click costs. We look forward to efficiently leading your campaign to success as well. We are happy to inform you about our services without obligation and provide you with an offer.

Further information on the topic of quality score:

Google AdWords Definition Quality Score

Google AdWords Help Quality Score

Google AdWords Definition Expected Click-Through Rate

Google AdWords Definition Ad Relevance

Google AdWords Definition Landing Page Experience

What determines the ad ranking?

AdWords Quality Score determines click price and ad position

https://support.google.com/adwords/answer/140351?hl=de

Google support “Quality Score”

Google support “Expected Click-Through Rate”

Google support “Ad Relevance”

Google support “Landing Page Experience”

http://adwords-de.blogspot.de/2011/06/woraus-ergibt-sich-die-rangfolge-der.html

https://www.internet-marketing-inside.de/AdWords-Qualitaetsfaktor.html

http://www.heise-regioconcept.de/google/google-adwords-einfluss-qualitaetsfaktor-auf-cpc-und-ctr