Automated GA4 Monitoring with BigQuery

In the dynamic world of e-commerce, it is crucial for online marketing managers to constantly keep an overview of sales activities. An effective monitoring system can help prevent revenue losses and quickly respond to changes. In this context, a specially developed Google Apps Script that integrates Google BigQuery offers a powerful solution.

Functions of the Monitoring Script

This script was developed to efficiently monitor e-commerce transactions and send immediate notifications in case of irregularities. The main functions include:

Data query from BigQuery: The script connects to Google BigQuery to retrieve current sales data.
Analysis of sales activity: It calculates the time elapsed since the last order and compares it with a set threshold (default 24 hours).
Automatic notification: If the threshold is exceeded, the script automatically sends a warning via email or Slack.
Inactivity check: If no orders have been received within the last three days, a notification is also triggered.

Benefits for Google Ads Managers:

Time and resource efficiency: Automated monitoring reduces manual effort and allows focus on strategic tasks.
Quick responsiveness: Immediate notifications enable timely adjustment of marketing measures to minimize potential revenue losses.
Easy integration: The script can be seamlessly integrated into existing Google environments without requiring extensive technical adjustments.
Flexibility in notifications: Depending on preference, alerts can be received either via email or Slack.
Implementation of the Script

The implementation of this monitoring script is straightforward:

Setting up Google BigQuery: Ensure that sales data is available in BigQuery.
Creating the Google Apps Script: Create a new project in Google Apps Script and insert the provided code.
Customizing the configuration: Configure parameters such as project ID, dataset ID, table name, threshold, and notification channel according to your own requirements.
Setting up triggers: Set up appropriate triggers for automatic execution of the script at regular intervals.

Conclusion

The automation of e-commerce transaction monitoring using Google Apps Script and BigQuery offers online marketing managers an efficient way to keep track of sales activities and proactively respond to changes. Through seamless integration into existing systems and flexibility in notification options, daily work is simplified and effectiveness is increased.