{"id":2766,"date":"2026-06-22T12:04:54","date_gmt":"2026-06-22T10:04:54","guid":{"rendered":"https:\/\/webmasterei-prange.de\/optimize-google-shopping-feed-attributes-that-really-matter\/"},"modified":"2026-06-22T12:51:48","modified_gmt":"2026-06-22T10:51:48","slug":"optimize-google-shopping-feed-attributes-that-really-matter","status":"publish","type":"post","link":"https:\/\/webmasterei-prange.de\/en\/optimize-google-shopping-feed-attributes-that-really-matter\/","title":{"rendered":"Optimize Google Shopping: Feed attributes that really matter"},"content":{"rendered":"<style>.kb-row-layout-idgso_e4ac9b-b4 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-idgso_e4ac9b-b4 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-idgso_e4ac9b-b4 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var( --global-content-width, 1290px );padding-left:var(--global-content-edge-padding);padding-right:var(--global-content-edge-padding);padding-top:var(--global-kb-spacing-xl, 4rem);padding-right:var(--global-kb-spacing-xl, 4rem);padding-bottom:var(--global-kb-spacing-xl, 4rem);padding-left:var(--global-kb-spacing-xl, 4rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-idgso_e4ac9b-b4 > .kt-row-layout-overlay{opacity:0.30;}.kb-row-layout-idgso_e4ac9b-b4 ,.kb-row-layout-idgso_e4ac9b-b4 h1,.kb-row-layout-idgso_e4ac9b-b4 h2,.kb-row-layout-idgso_e4ac9b-b4 h3,.kb-row-layout-idgso_e4ac9b-b4 h4,.kb-row-layout-idgso_e4ac9b-b4 h5,.kb-row-layout-idgso_e4ac9b-b4 h6{color:var(--global-palette4, #2D3748);}@media all and (max-width: 1024px){.kb-row-layout-idgso_e4ac9b-b4 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-idgso_e4ac9b-b4 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-idgso_e4ac9b-b4 alignnone has-theme-palette1-background-color kt-row-has-bg wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.kadence-columngso_e7d4ed-95 > .kt-inside-inner-col,.kadence-columngso_e7d4ed-95 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-columngso_e7d4ed-95 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-columngso_e7d4ed-95 > .kt-inside-inner-col{flex-direction:column;}.kadence-columngso_e7d4ed-95 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-columngso_e7d4ed-95 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-columngso_e7d4ed-95{position:relative;}@media all and (max-width: 1024px){.kadence-columngso_e7d4ed-95 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-columngso_e7d4ed-95 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-columngso_e7d4ed-95\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-headinggso_4879d8-2f, .wp-block-kadence-advancedheading.kt-adv-headinggso_4879d8-2f[data-kb-block=\"kb-adv-headinggso_4879d8-2f\"]{max-width:820px;margin-bottom:var(--global-kb-spacing-xs, 1rem);font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-headinggso_4879d8-2f mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-headinggso_4879d8-2f[data-kb-block=\"kb-adv-headinggso_4879d8-2f\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-headinggso_4879d8-2f img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-headinggso_4879d8-2f[data-kb-block=\"kb-adv-headinggso_4879d8-2f\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-headinggso_4879d8-2f wp-block-kadence-advancedheading has-theme-palette-4-color has-text-color\" data-kb-block=\"kb-adv-heading gso_4879d8-2f\">How feed quality and AI product enrichment control your margin<\/h2>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-headinggso_9030a2-5e, .wp-block-kadence-advancedheading.kt-adv-headinggso_9030a2-5e[data-kb-block=\"kb-adv-headinggso_9030a2-5e\"]{max-width:760px;font-size:var(--global-kb-font-size-md, 1.25rem);font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-headinggso_9030a2-5e mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-headinggso_9030a2-5e[data-kb-block=\"kb-adv-headinggso_9030a2-5e\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-headinggso_9030a2-5e img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-headinggso_9030a2-5e[data-kb-block=\"kb-adv-headinggso_9030a2-5e\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-headinggso_9030a2-5e wp-block-kadence-advancedheading has-theme-palette-4-color has-text-color\" data-kb-block=\"kb-adv-heading gso_9030a2-5e\">Anyone looking to optimize Google Shopping almost always starts with their bids. Wrong place. Your shopping ads are displayed based on the data in your product feed \u2013 titles, attributes, categories, and prices. If this feed is sparse, even the best bid won&#8217;t generate profitable clicks. This article shows where optimization really begins, the five feed weaknesses that hold most shops back, and how we use the Feed Creator and its AI-powered product enrichment to get your feeds in shape.    <\/p>\n<\/div><\/div>\n\n<\/div><\/div><style>.kb-row-layout-idgso_c2c6ab-44 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-idgso_c2c6ab-44 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-idgso_c2c6ab-44 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var( --global-content-width, 1290px );padding-left:var(--global-content-edge-padding);padding-right:var(--global-content-edge-padding);padding-top:var(--global-kb-spacing-xxl, 5rem);padding-right:0px;padding-bottom:var(--global-kb-spacing-xxl, 5rem);padding-left:0px;grid-template-columns:minmax(0, 1fr);}.kb-row-layout-idgso_c2c6ab-44 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-idgso_c2c6ab-44 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-idgso_c2c6ab-44 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-idgso_c2c6ab-44 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.kadence-columngso_97a51b-35 > .kt-inside-inner-col,.kadence-columngso_97a51b-35 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-columngso_97a51b-35 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-columngso_97a51b-35 > .kt-inside-inner-col{flex-direction:column;}.kadence-columngso_97a51b-35 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-columngso_97a51b-35 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-columngso_97a51b-35{position:relative;}@media all and (max-width: 1024px){.kadence-columngso_97a51b-35 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-columngso_97a51b-35 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-columngso_97a51b-35\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-headinggso_8367b8-0d, .wp-block-kadence-advancedheading.kt-adv-headinggso_8367b8-0d[data-kb-block=\"kb-adv-headinggso_8367b8-0d\"]{margin-bottom:var(--global-kb-spacing-sm, 1.5rem);font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-headinggso_8367b8-0d mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-headinggso_8367b8-0d[data-kb-block=\"kb-adv-headinggso_8367b8-0d\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-headinggso_8367b8-0d img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-headinggso_8367b8-0d[data-kb-block=\"kb-adv-headinggso_8367b8-0d\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-headinggso_8367b8-0d wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading gso_8367b8-0d\">Where Google Shopping optimization really begins \u2013 with the feed, not the bid.<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The visibility of your Shopping ads depends on the data quality of the feed before the first bid is applied. Google compares every search query against your product data. What&#8217;s not in the feed can&#8217;t be found \u2013 and what&#8217;s poorly positioned in the feed will be displayed at an inflated price.  <\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-headinggso_5917f2-c6, .wp-block-kadence-advancedheading.kt-adv-headinggso_5917f2-c6[data-kb-block=\"kb-adv-headinggso_5917f2-c6\"]{margin-top:var(--global-kb-spacing-md, 2rem);margin-bottom:var(--global-kb-spacing-xs, 1rem);font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-headinggso_5917f2-c6 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-headinggso_5917f2-c6[data-kb-block=\"kb-adv-headinggso_5917f2-c6\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-headinggso_5917f2-c6 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-headinggso_5917f2-c6[data-kb-block=\"kb-adv-headinggso_5917f2-c6\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h3 class=\"kt-adv-headinggso_5917f2-c6 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading gso_5917f2-c6\">Why bid optimization is wasted on a weak feed<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Bidding strategies like Smart Bidding learn from the data they receive. If you provide them with generic titles and missing attributes, the algorithm learns from a poor foundation. You then pay for clicks that rarely convert. Only a clean feed gives the bid management the data it needs to protect your margin.   <\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-headinggso_ae0286-3e, .wp-block-kadence-advancedheading.kt-adv-headinggso_ae0286-3e[data-kb-block=\"kb-adv-headinggso_ae0286-3e\"]{margin-top:var(--global-kb-spacing-md, 2rem);margin-bottom:var(--global-kb-spacing-xs, 1rem);font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-headinggso_ae0286-3e mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-headinggso_ae0286-3e[data-kb-block=\"kb-adv-headinggso_ae0286-3e\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-headinggso_ae0286-3e img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-headinggso_ae0286-3e[data-kb-block=\"kb-adv-headinggso_ae0286-3e\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h3 class=\"kt-adv-headinggso_ae0286-3e wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading gso_ae0286-3e\">The three key levers: title, attributes, structure<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Three factors determine the majority of feed quality. The <strong>title<\/strong> determines for which search queries you even appear. The <strong>attributes<\/strong> (brand, GTIN, size, color, material) determine how precisely Google categorizes your product. The <strong>structure<\/strong> \u2013 product types and categories \u2013 controls how you can allocate campaigns and budgets. You&#8217;ll gain the most leverage by focusing on these three aspects, not the daily bid. What exactly is included under &#8220;attributes&#8221; \u2013 from the GTIN and variants to product highlights and product details \u2013 is explained in the next section.     <\/p>\n\n\n<style>.wp-block-kadence-iconlist.kt-svg-icon-list-itemsgso_33ca65-a6:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-itemsgso_33ca65-a6 ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:var(--global-kb-spacing-sm, 1.5rem);margin-left:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-itemsgso_33ca65-a6 ul.kt-svg-icon-list{grid-row-gap:12px;}.wp-block-kadence-iconlist.kt-svg-icon-list-itemsgso_33ca65-a6 .kb-svg-icon-wrap{font-size:16px;}.wp-block-kadence-iconlist.kt-svg-icon-list-itemsgso_33ca65-a6 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}.kt-svg-icon-list-itemsgso_33ca65-a6 ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-itemsgso_33ca65-a6 kt-svg-icon-list-columns-1 alignnone\"><ul class=\"kt-svg-icon-list\"><style>.kt-svg-icon-list-item-gso_92af9f-ce .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-gso_92af9f-ce\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_check kt-svg-icon-list-single\"><svg viewBox=\"0 0 512 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>Title:<\/strong> determines for which search queries you will appear.<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-gso_42e86c-47 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-gso_42e86c-47\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_check kt-svg-icon-list-single\"><svg viewBox=\"0 0 512 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>Attributes such as<\/strong> brand, GTIN, size, color, and material accurately classify your product.<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-gso_1f90b1-aa .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-gso_1f90b1-aa\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_check kt-svg-icon-list-single\"><svg viewBox=\"0 0 512 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>Structure:<\/strong> Product types and categories control campaigns and budget allocation.<\/span><\/li>\n<\/ul><\/div>\n<\/div><\/div>\n\n<\/div><\/div><style>.kb-row-layout-idgsn_fsrow0-00 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-idgsn_fsrow0-00 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-idgsn_fsrow0-00 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var( --global-content-width, 1290px );padding-left:var(--global-content-edge-padding);padding-right:var(--global-content-edge-padding);padding-top:var(--global-kb-spacing-xxl, 5rem);padding-right:0px;padding-bottom:var(--global-kb-spacing-md, 2rem);padding-left:0px;grid-template-columns:minmax(0, 1fr);}.kb-row-layout-idgsn_fsrow0-00 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-idgsn_fsrow0-00 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-idgsn_fsrow0-00 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-idgsn_fsrow0-00 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.kadence-columngsn_fscol0-00 > .kt-inside-inner-col,.kadence-columngsn_fscol0-00 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-columngsn_fscol0-00 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-columngsn_fscol0-00 > .kt-inside-inner-col{flex-direction:column;}.kadence-columngsn_fscol0-00 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-columngsn_fscol0-00 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-columngsn_fscol0-00{position:relative;}@media all and (max-width: 1024px){.kadence-columngsn_fscol0-00 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-columngsn_fscol0-00 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-columngsn_fscol0-00\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-headinggsn_fsh2-00, .wp-block-kadence-advancedheading.kt-adv-headinggsn_fsh2-00[data-kb-block=\"kb-adv-headinggsn_fsh2-00\"]{margin-bottom:var(--global-kb-spacing-sm, 1.5rem);font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-headinggsn_fsh2-00 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-headinggsn_fsh2-00[data-kb-block=\"kb-adv-headinggsn_fsh2-00\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-headinggsn_fsh2-00 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-headinggsn_fsh2-00[data-kb-block=\"kb-adv-headinggsn_fsh2-00\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-headinggsn_fsh2-00 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading gsn_fsh2-00\">The 5 most common feed weaknesses that slow down your shopping performance<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Five weaknesses recur in almost every audit. They can all be measured and corrected. <\/p>\n<\/div><\/div>\n\n<\/div><\/div><style>.kb-row-layout-idgsn_fsrow1-01 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-idgsn_fsrow1-01 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-idgsn_fsrow1-01 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var( --global-content-width, 1290px );padding-left:var(--global-content-edge-padding);padding-right:var(--global-content-edge-padding);padding-top:0px;padding-right:0px;padding-bottom:var(--global-kb-spacing-md, 2rem);padding-left:0px;grid-template-columns:minmax(0, 1fr);}.kb-row-layout-idgsn_fsrow1-01 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-idgsn_fsrow1-01 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-idgsn_fsrow1-01 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-idgsn_fsrow1-01 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.kadence-columngsn_fscol1-01 > .kt-inside-inner-col{padding-top:var(--global-kb-spacing-xl, 4rem);padding-right:var(--global-kb-spacing-xl, 4rem);padding-bottom:var(--global-kb-spacing-xl, 4rem);padding-left:var(--global-kb-spacing-xl, 4rem);}.kadence-columngsn_fscol1-01 > .kt-inside-inner-col,.kadence-columngsn_fscol1-01 > .kt-inside-inner-col:before{border-top-left-radius:10px;border-top-right-radius:10px;border-bottom-right-radius:10px;border-bottom-left-radius:10px;}.kadence-columngsn_fscol1-01 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-columngsn_fscol1-01 > .kt-inside-inner-col{flex-direction:column;}.kadence-columngsn_fscol1-01 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-columngsn_fscol1-01 > .kt-inside-inner-col{background-color:var(--global-palette8, #F7FAFC);}.kadence-columngsn_fscol1-01 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-columngsn_fscol1-01{position:relative;}@media all and (max-width: 1024px){.kadence-columngsn_fscol1-01 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-columngsn_fscol1-01 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-columngsn_fscol1-01\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-headinggsn_fsh1-01, .wp-block-kadence-advancedheading.kt-adv-headinggsn_fsh1-01[data-kb-block=\"kb-adv-headinggsn_fsh1-01\"]{margin-bottom:var(--global-kb-spacing-xs, 1rem);font-size:var(--global-kb-font-size-md, 1.25rem);font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-headinggsn_fsh1-01 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-headinggsn_fsh1-01[data-kb-block=\"kb-adv-headinggsn_fsh1-01\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-headinggsn_fsh1-01 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-headinggsn_fsh1-01[data-kb-block=\"kb-adv-headinggsn_fsh1-01\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h3 class=\"kt-adv-headinggsn_fsh1-01 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading gsn_fsh1-01\">Thin or generic product titles<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Titles like &#8220;women&#8217;s blue sweater&#8221; miss out on reach. They lack brand, material, cut, and occasion \u2013 precisely the terms that customers ready to buy are searching for. Those who refine their search terms will appear in more and more relevant search results.  <\/p>\n<\/div><\/div>\n\n<\/div><\/div><style>.kb-row-layout-idgsn_fsrow2-02 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-idgsn_fsrow2-02 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-idgsn_fsrow2-02 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var( --global-content-width, 1290px );padding-left:var(--global-content-edge-padding);padding-right:var(--global-content-edge-padding);padding-top:0px;padding-right:0px;padding-bottom:var(--global-kb-spacing-md, 2rem);padding-left:0px;grid-template-columns:minmax(0, 1fr);}.kb-row-layout-idgsn_fsrow2-02 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-idgsn_fsrow2-02 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-idgsn_fsrow2-02 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-idgsn_fsrow2-02 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.kadence-columngsn_fscol2-02 > .kt-inside-inner-col{padding-top:var(--global-kb-spacing-xl, 4rem);padding-right:var(--global-kb-spacing-xl, 4rem);padding-bottom:var(--global-kb-spacing-xl, 4rem);padding-left:var(--global-kb-spacing-xl, 4rem);}.kadence-columngsn_fscol2-02 > .kt-inside-inner-col,.kadence-columngsn_fscol2-02 > .kt-inside-inner-col:before{border-top-left-radius:10px;border-top-right-radius:10px;border-bottom-right-radius:10px;border-bottom-left-radius:10px;}.kadence-columngsn_fscol2-02 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-columngsn_fscol2-02 > .kt-inside-inner-col{flex-direction:column;}.kadence-columngsn_fscol2-02 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-columngsn_fscol2-02 > .kt-inside-inner-col{background-color:var(--global-palette8, #F7FAFC);}.kadence-columngsn_fscol2-02 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-columngsn_fscol2-02{position:relative;}@media all and (max-width: 1024px){.kadence-columngsn_fscol2-02 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-columngsn_fscol2-02 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-columngsn_fscol2-02\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-headinggsn_fsh2-02, .wp-block-kadence-advancedheading.kt-adv-headinggsn_fsh2-02[data-kb-block=\"kb-adv-headinggsn_fsh2-02\"]{margin-bottom:var(--global-kb-spacing-xs, 1rem);font-size:var(--global-kb-font-size-md, 1.25rem);font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-headinggsn_fsh2-02 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-headinggsn_fsh2-02[data-kb-block=\"kb-adv-headinggsn_fsh2-02\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-headinggsn_fsh2-02 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-headinggsn_fsh2-02[data-kb-block=\"kb-adv-headinggsn_fsh2-02\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h3 class=\"kt-adv-headinggsn_fsh2-02 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading gsn_fsh2-02\">Missing GTIN\/brand and incorrect categories<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Without a GTIN and brand, Google ranks products lower and displays them less frequently. Incorrect Google product categories mean you&#8217;re competing against the wrong competitors. Both of these things reduce visibility, without being immediately noticeable in your account.  <\/p>\n<\/div><\/div>\n\n<\/div><\/div><style>.kb-row-layout-idgsn_fsrow3-03 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-idgsn_fsrow3-03 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-idgsn_fsrow3-03 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var( --global-content-width, 1290px );padding-left:var(--global-content-edge-padding);padding-right:var(--global-content-edge-padding);padding-top:0px;padding-right:0px;padding-bottom:var(--global-kb-spacing-md, 2rem);padding-left:0px;grid-template-columns:minmax(0, 1fr);}.kb-row-layout-idgsn_fsrow3-03 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-idgsn_fsrow3-03 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-idgsn_fsrow3-03 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-idgsn_fsrow3-03 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.kadence-columngsn_fscol3-03 > .kt-inside-inner-col{padding-top:var(--global-kb-spacing-xl, 4rem);padding-right:var(--global-kb-spacing-xl, 4rem);padding-bottom:var(--global-kb-spacing-xl, 4rem);padding-left:var(--global-kb-spacing-xl, 4rem);}.kadence-columngsn_fscol3-03 > .kt-inside-inner-col,.kadence-columngsn_fscol3-03 > .kt-inside-inner-col:before{border-top-left-radius:10px;border-top-right-radius:10px;border-bottom-right-radius:10px;border-bottom-left-radius:10px;}.kadence-columngsn_fscol3-03 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-columngsn_fscol3-03 > .kt-inside-inner-col{flex-direction:column;}.kadence-columngsn_fscol3-03 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-columngsn_fscol3-03 > .kt-inside-inner-col{background-color:var(--global-palette8, #F7FAFC);}.kadence-columngsn_fscol3-03 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-columngsn_fscol3-03{position:relative;}@media all and (max-width: 1024px){.kadence-columngsn_fscol3-03 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-columngsn_fscol3-03 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-columngsn_fscol3-03\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-headinggsn_fsh3-03, .wp-block-kadence-advancedheading.kt-adv-headinggsn_fsh3-03[data-kb-block=\"kb-adv-headinggsn_fsh3-03\"]{margin-bottom:var(--global-kb-spacing-xs, 1rem);font-size:var(--global-kb-font-size-md, 1.25rem);font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-headinggsn_fsh3-03 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-headinggsn_fsh3-03[data-kb-block=\"kb-adv-headinggsn_fsh3-03\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-headinggsn_fsh3-03 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-headinggsn_fsh3-03[data-kb-block=\"kb-adv-headinggsn_fsh3-03\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h3 class=\"kt-adv-headinggsn_fsh3-03 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading gsn_fsh3-03\">Empty or copied descriptions<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Standard descriptions taken directly from the shop or empty fields provide Google with little context. The description is a ranking signal \u2013 filling it out is worthwhile, especially for large product ranges where no one manually updates every description. <\/p>\n<\/div><\/div>\n\n<\/div><\/div><style>.kb-row-layout-idgsn_fsrow4-04 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-idgsn_fsrow4-04 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-idgsn_fsrow4-04 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var( --global-content-width, 1290px );padding-left:var(--global-content-edge-padding);padding-right:var(--global-content-edge-padding);padding-top:0px;padding-right:0px;padding-bottom:var(--global-kb-spacing-md, 2rem);padding-left:0px;grid-template-columns:minmax(0, 1fr);}.kb-row-layout-idgsn_fsrow4-04 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-idgsn_fsrow4-04 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-idgsn_fsrow4-04 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-idgsn_fsrow4-04 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.kadence-columngsn_fscol4-04 > .kt-inside-inner-col{padding-top:var(--global-kb-spacing-xl, 4rem);padding-right:var(--global-kb-spacing-xl, 4rem);padding-bottom:var(--global-kb-spacing-xl, 4rem);padding-left:var(--global-kb-spacing-xl, 4rem);}.kadence-columngsn_fscol4-04 > .kt-inside-inner-col,.kadence-columngsn_fscol4-04 > .kt-inside-inner-col:before{border-top-left-radius:10px;border-top-right-radius:10px;border-bottom-right-radius:10px;border-bottom-left-radius:10px;}.kadence-columngsn_fscol4-04 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-columngsn_fscol4-04 > .kt-inside-inner-col{flex-direction:column;}.kadence-columngsn_fscol4-04 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-columngsn_fscol4-04 > .kt-inside-inner-col{background-color:var(--global-palette8, #F7FAFC);}.kadence-columngsn_fscol4-04 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-columngsn_fscol4-04{position:relative;}@media all and (max-width: 1024px){.kadence-columngsn_fscol4-04 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-columngsn_fscol4-04 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-columngsn_fscol4-04\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-headinggsn_fsh4-04, .wp-block-kadence-advancedheading.kt-adv-headinggsn_fsh4-04[data-kb-block=\"kb-adv-headinggsn_fsh4-04\"]{margin-bottom:var(--global-kb-spacing-xs, 1rem);font-size:var(--global-kb-font-size-md, 1.25rem);font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-headinggsn_fsh4-04 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-headinggsn_fsh4-04[data-kb-block=\"kb-adv-headinggsn_fsh4-04\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-headinggsn_fsh4-04 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-headinggsn_fsh4-04[data-kb-block=\"kb-adv-headinggsn_fsh4-04\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h3 class=\"kt-adv-headinggsn_fsh4-04 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading gsn_fsh4-04\">Outdated prices and availability<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">If the price in the feed doesn&#8217;t match the price on the landing page, the Merchant Center flags the product \u2013 in the worst case, it&#8217;s removed. Outdated availability wastes budget on items that aren&#8217;t even available. <\/p>\n<\/div><\/div>\n\n<\/div><\/div><style>.kb-row-layout-idgsn_fsrow5-05 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-idgsn_fsrow5-05 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-idgsn_fsrow5-05 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var( --global-content-width, 1290px );padding-left:var(--global-content-edge-padding);padding-right:var(--global-content-edge-padding);padding-top:0px;padding-right:0px;padding-bottom:var(--global-kb-spacing-md, 2rem);padding-left:0px;grid-template-columns:minmax(0, 1fr);}.kb-row-layout-idgsn_fsrow5-05 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-idgsn_fsrow5-05 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-idgsn_fsrow5-05 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-idgsn_fsrow5-05 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.kadence-columngsn_fscol5-05 > .kt-inside-inner-col{padding-top:var(--global-kb-spacing-xl, 4rem);padding-right:var(--global-kb-spacing-xl, 4rem);padding-bottom:var(--global-kb-spacing-xl, 4rem);padding-left:var(--global-kb-spacing-xl, 4rem);}.kadence-columngsn_fscol5-05 > .kt-inside-inner-col,.kadence-columngsn_fscol5-05 > .kt-inside-inner-col:before{border-top-left-radius:10px;border-top-right-radius:10px;border-bottom-right-radius:10px;border-bottom-left-radius:10px;}.kadence-columngsn_fscol5-05 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-columngsn_fscol5-05 > .kt-inside-inner-col{flex-direction:column;}.kadence-columngsn_fscol5-05 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-columngsn_fscol5-05 > .kt-inside-inner-col{background-color:var(--global-palette8, #F7FAFC);}.kadence-columngsn_fscol5-05 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-columngsn_fscol5-05{position:relative;}@media all and (max-width: 1024px){.kadence-columngsn_fscol5-05 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-columngsn_fscol5-05 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-columngsn_fscol5-05\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-headinggsn_fsh5-05, .wp-block-kadence-advancedheading.kt-adv-headinggsn_fsh5-05[data-kb-block=\"kb-adv-headinggsn_fsh5-05\"]{margin-bottom:var(--global-kb-spacing-xs, 1rem);font-size:var(--global-kb-font-size-md, 1.25rem);font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-headinggsn_fsh5-05 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-headinggsn_fsh5-05[data-kb-block=\"kb-adv-headinggsn_fsh5-05\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-headinggsn_fsh5-05 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-headinggsn_fsh5-05[data-kb-block=\"kb-adv-headinggsn_fsh5-05\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h3 class=\"kt-adv-headinggsn_fsh5-05 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading gsn_fsh5-05\">No sell signal in the feed (all products treated equally)<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Most feeds treat the bestseller like the slow-moving item. Performance Max then allocates the budget according to its own discretion, not based on your profit margin. There&#8217;s no signal indicating: this product deserves more budget, that one less.  <\/p>\n<\/div><\/div>\n\n<\/div><\/div><style>.kb-row-layout-idgsn_row001-00 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-idgsn_row001-00 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-idgsn_row001-00 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var( --global-content-width, 1290px );padding-left:var(--global-content-edge-padding);padding-right:var(--global-content-edge-padding);padding-top:var(--global-kb-spacing-xxl, 5rem);padding-right:0px;padding-bottom:var(--global-kb-spacing-xxl, 5rem);padding-left:0px;grid-template-columns:minmax(0, 1fr);}.kb-row-layout-idgsn_row001-00 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-idgsn_row001-00 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-idgsn_row001-00 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-idgsn_row001-00 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.kadence-columngsn_col001-00 > .kt-inside-inner-col,.kadence-columngsn_col001-00 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-columngsn_col001-00 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-columngsn_col001-00 > .kt-inside-inner-col{flex-direction:column;}.kadence-columngsn_col001-00 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-columngsn_col001-00 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-columngsn_col001-00{position:relative;}@media all and (max-width: 1024px){.kadence-columngsn_col001-00 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-columngsn_col001-00 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-columngsn_col001-00\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-headinggsn_a00010-02, .wp-block-kadence-advancedheading.kt-adv-headinggsn_a00010-02[data-kb-block=\"kb-adv-headinggsn_a00010-02\"]{margin-bottom:var(--global-kb-spacing-sm, 1.5rem);font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-headinggsn_a00010-02 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-headinggsn_a00010-02[data-kb-block=\"kb-adv-headinggsn_a00010-02\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-headinggsn_a00010-02 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-headinggsn_a00010-02[data-kb-block=\"kb-adv-headinggsn_a00010-02\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-headinggsn_a00010-02 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading gsn_a00010-02\">Which feed attributes really matter \u2013 from mandatory features to product highlights<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Most online shops fill in the required fields and then stop there. That&#8217;s precisely where they&#8217;re missing out on valuable reach. Google compares every search query against your product data \u2013 and the more complete and relevant this data is, the more likely a product is to appear for the relevant searches. Reach and profit margin are determined by these attributes, not by the daily bid.   <\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-headinggsn_a00011-03, .wp-block-kadence-advancedheading.kt-adv-headinggsn_a00011-03[data-kb-block=\"kb-adv-headinggsn_a00011-03\"]{margin-top:var(--global-kb-spacing-md, 2rem);margin-bottom:var(--global-kb-spacing-xs, 1rem);font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-headinggsn_a00011-03 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-headinggsn_a00011-03[data-kb-block=\"kb-adv-headinggsn_a00011-03\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-headinggsn_a00011-03 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-headinggsn_a00011-03[data-kb-block=\"kb-adv-headinggsn_a00011-03\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h3 class=\"kt-adv-headinggsn_a00011-03 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading gsn_a00011-03\">The title \u2013 your most important line<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The product title can be up to 150 characters long, but depending on the device, usually only the first 70 or so are visible. Therefore, the most important information should come first: brand and product type first, followed by the distinguishing features that customers ready to buy are looking for. What these features are depends on the category \u2013 for clothing, size and color; for electronics, storage capacity and color; and for subscriptions, the contract duration. What doesn&#8217;t belong in the title: all caps for emphasis, advertising phrases like &#8220;Sale&#8221; or &#8220;Free Shipping,&#8221; and symbols \u2013 Google even interprets all caps as a spam signal.  <\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-headinggsn_a00012-04, .wp-block-kadence-advancedheading.kt-adv-headinggsn_a00012-04[data-kb-block=\"kb-adv-headinggsn_a00012-04\"]{margin-top:var(--global-kb-spacing-md, 2rem);margin-bottom:var(--global-kb-spacing-xs, 1rem);font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-headinggsn_a00012-04 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-headinggsn_a00012-04[data-kb-block=\"kb-adv-headinggsn_a00012-04\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-headinggsn_a00012-04 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-headinggsn_a00012-04[data-kb-block=\"kb-adv-headinggsn_a00012-04\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h3 class=\"kt-adv-headinggsn_a00012-04 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading gsn_a00012-04\">The description \u2013 substance over advertising language<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The description can be up to 5,000 characters long, but the beginning is crucial: the most important features should be in the first 160 to 500 characters, before the reader has to expand the text. Write about what makes the product special \u2013 material, dimensions, suitability, variations \u2013 not how great your shop is. Prices, shipping information, or the company name have no place in the description.  <\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-headinggsn_a00013-05, .wp-block-kadence-advancedheading.kt-adv-headinggsn_a00013-05[data-kb-block=\"kb-adv-headinggsn_a00013-05\"]{margin-top:var(--global-kb-spacing-md, 2rem);margin-bottom:var(--global-kb-spacing-xs, 1rem);font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-headinggsn_a00013-05 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-headinggsn_a00013-05[data-kb-block=\"kb-adv-headinggsn_a00013-05\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-headinggsn_a00013-05 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-headinggsn_a00013-05[data-kb-block=\"kb-adv-headinggsn_a00013-05\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h3 class=\"kt-adv-headinggsn_a00013-05 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading gsn_a00013-05\">Identifiers \u2013 GTIN, MPN and brand<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><code>gtin<\/code>,<code>mpn<\/code> and<code>brand<\/code> Tell Google <em>what<\/em> you sell. If the GTIN is missing, Google explicitly limits visibility \u2013 a clean assignment &#8220;cannot be guaranteed&#8221;. For new branded products, the GTIN is practically mandatory. Where one doesn&#8217;t exist, the MPN steps in; the brand is mandatory for new products anyway. The field<code>identifier_exists<\/code> Setting it to &#8220;no&#8221; is only correct in truly exceptional cases \u2013 unique pieces, handmade items, vintage goods. For regular branded goods, it&#8217;s an expensive mistake.     <\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-headinggsn_a00014-06, .wp-block-kadence-advancedheading.kt-adv-headinggsn_a00014-06[data-kb-block=\"kb-adv-headinggsn_a00014-06\"]{margin-top:var(--global-kb-spacing-md, 2rem);margin-bottom:var(--global-kb-spacing-xs, 1rem);font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-headinggsn_a00014-06 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-headinggsn_a00014-06[data-kb-block=\"kb-adv-headinggsn_a00014-06\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-headinggsn_a00014-06 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-headinggsn_a00014-06[data-kb-block=\"kb-adv-headinggsn_a00014-06\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h3 class=\"kt-adv-headinggsn_a00014-06 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading gsn_a00014-06\">Correctly represent structure and variants<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Two fields categorize your product: the<code>google_product_category<\/code> (Google&#8217;s own taxonomy) and the freely selectable<code>product_type<\/code> for your bidding and reporting logic. Variants come into play.<code>item_group_id<\/code> In addition, it groups color, size, or storage variations for a single product and is mandatory for product variants in Germany. For clothing, Google requires an additional [feature\/component] in Germany.<code>color<\/code> ,<code>size<\/code> ,<code>gender<\/code> and<code>age_group<\/code> These attributes feed the filters in the search results \u2013 if they are missing, your product won&#8217;t even appear in the relevant facets.   <\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-headinggsn_a00015-07, .wp-block-kadence-advancedheading.kt-adv-headinggsn_a00015-07[data-kb-block=\"kb-adv-headinggsn_a00015-07\"]{margin-top:var(--global-kb-spacing-md, 2rem);margin-bottom:var(--global-kb-spacing-xs, 1rem);font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-headinggsn_a00015-07 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-headinggsn_a00015-07[data-kb-block=\"kb-adv-headinggsn_a00015-07\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-headinggsn_a00015-07 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-headinggsn_a00015-07[data-kb-block=\"kb-adv-headinggsn_a00015-07\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h3 class=\"kt-adv-headinggsn_a00015-07 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading gsn_a00015-07\">Product Highlights \u2013 the underestimated selling points<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The attribute<code>product_highlight<\/code> It&#8217;s a short list of the strongest buying arguments \u2013 and in most feeds, simply empty. Google recommends four to six highlights per product, each up to 150 characters. Important: These should highlight advantages, not just technical data and avoid repeating the title or description. Google is increasingly displaying these highlights on AI-powered interfaces and in the search tab \u2013 a feature that hardly anyone is currently using.   <\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-headinggsn_a00016-08, .wp-block-kadence-advancedheading.kt-adv-headinggsn_a00016-08[data-kb-block=\"kb-adv-headinggsn_a00016-08\"]{margin-top:var(--global-kb-spacing-md, 2rem);margin-bottom:var(--global-kb-spacing-xs, 1rem);font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-headinggsn_a00016-08 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-headinggsn_a00016-08[data-kb-block=\"kb-adv-headinggsn_a00016-08\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-headinggsn_a00016-08 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-headinggsn_a00016-08[data-kb-block=\"kb-adv-headinggsn_a00016-08\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h3 class=\"kt-adv-headinggsn_a00016-08 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading gsn_a00016-08\">Product Detail \u2013 structured technical data<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Where Product Highlights convey the benefits, it delivers<code>product_detail<\/code> The hard facts: structured technical specifications in the form<code>Abschnitt : Merkmal : Wert<\/code> &#8211; for example<code>Konnektivit\u00e4t : WLAN-Standard : 802.11b\/g\/n<\/code> Each attribute can contain up to 1,000 characters. This field is intended for precisely those details that no other attribute covers and feeds the same AI and search interfaces as the highlights. Especially for products requiring explanation\u2014technology, spare parts, features\u2014this separates easily discoverable items from those that are invisible.   <\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-headinggsn_a00017-09, .wp-block-kadence-advancedheading.kt-adv-headinggsn_a00017-09[data-kb-block=\"kb-adv-headinggsn_a00017-09\"]{margin-top:var(--global-kb-spacing-md, 2rem);margin-bottom:var(--global-kb-spacing-xs, 1rem);font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-headinggsn_a00017-09 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-headinggsn_a00017-09[data-kb-block=\"kb-adv-headinggsn_a00017-09\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-headinggsn_a00017-09 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-headinggsn_a00017-09[data-kb-block=\"kb-adv-headinggsn_a00017-09\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h3 class=\"kt-adv-headinggsn_a00017-09 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading gsn_a00017-09\">Images \u2013 clean, large, without distractions<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The main image must clearly show the product: no watermarks, no logos, no advertising text, no price distractions. From January 31, 2027, Google requires a minimum size of 500 \u00d7 500 pixels for all categories \u2013 those who submit larger images now are on the safe side and also qualify for placements like YouTube and Connected TV in Performance Max.<code>additional_image_link<\/code> Up to ten additional images can be added, showing the product from different angles or in use \u2013 this increases click relevance.  <\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-headinggsn_a00018-10, .wp-block-kadence-advancedheading.kt-adv-headinggsn_a00018-10[data-kb-block=\"kb-adv-headinggsn_a00018-10\"]{margin-top:var(--global-kb-spacing-md, 2rem);margin-bottom:var(--global-kb-spacing-xs, 1rem);font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-headinggsn_a00018-10 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-headinggsn_a00018-10[data-kb-block=\"kb-adv-headinggsn_a00018-10\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-headinggsn_a00018-10 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-headinggsn_a00018-10[data-kb-block=\"kb-adv-headinggsn_a00018-10\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h3 class=\"kt-adv-headinggsn_a00018-10 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading gsn_a00018-10\">In what order the work is worthwhile<\/h3>\n\n\n<style>.wp-block-kadence-iconlist.kt-svg-icon-list-itemsgsn_il0001-11:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-itemsgsn_il0001-11 ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:var(--global-kb-spacing-sm, 1.5rem);margin-left:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-itemsgsn_il0001-11 ul.kt-svg-icon-list{grid-row-gap:12px;}.wp-block-kadence-iconlist.kt-svg-icon-list-itemsgsn_il0001-11 .kb-svg-icon-wrap{font-size:16px;}.wp-block-kadence-iconlist.kt-svg-icon-list-itemsgsn_il0001-11 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}.kt-svg-icon-list-itemsgsn_il0001-11 ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-itemsgsn_il0001-11 kt-svg-icon-list-columns-1 alignnone\"><ul class=\"kt-svg-icon-list\"><style>.kt-svg-icon-list-item-gsn_li0001-01 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-gsn_li0001-01\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_check kt-svg-icon-list-single\"><svg viewBox=\"0 0 512 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Complete <strong>identifiers<\/strong> (GTIN\/MPN\/brand) \u2013 the biggest lever for visibility.<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-gsn_li0002-02 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-gsn_li0002-02\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_check kt-svg-icon-list-single\"><svg viewBox=\"0 0 512 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Clean up <strong>images<\/strong> and resize them to \u2265 500 \u00d7 500.<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-gsn_li0003-03 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-gsn_li0003-03\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_check kt-svg-icon-list-single\"><svg viewBox=\"0 0 512 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Frontload <strong>the title<\/strong> \u2013 put the most important information in the first 70 characters.<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-gsn_li0004-04 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-gsn_li0004-04\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_check kt-svg-icon-list-single\"><svg viewBox=\"0 0 512 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Keep <strong>price and availability<\/strong> synchronized with the landing page.<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-gsn_li0005-05 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-gsn_li0005-05\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_check kt-svg-icon-list-single\"><svg viewBox=\"0 0 512 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Group <strong>variants<\/strong> neatly (<code>item_group_id<\/code> + mandatory attributes).<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-gsn_li0006-06 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-gsn_li0006-06\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_check kt-svg-icon-list-single\"><svg viewBox=\"0 0 512 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Fill in <strong>the Product Highlights and Product Details<\/strong> \u2013 the untapped advantage.<\/span><\/li>\n<\/ul><\/div>\n<\/div><\/div>\n\n<\/div><\/div><style>.kb-row-layout-idgso_d72e30-ba > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-idgso_d72e30-ba > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-idgso_d72e30-ba > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var( --global-content-width, 1290px );padding-left:var(--global-content-edge-padding);padding-right:var(--global-content-edge-padding);padding-top:var(--global-kb-spacing-xxl, 5rem);padding-right:0px;padding-bottom:var(--global-kb-spacing-md, 2rem);padding-left:0px;grid-template-columns:minmax(0, 1fr);}.kb-row-layout-idgso_d72e30-ba > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-idgso_d72e30-ba > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-idgso_d72e30-ba > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-idgso_d72e30-ba alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.kadence-columngso_7e2980-20 > .kt-inside-inner-col,.kadence-columngso_7e2980-20 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-columngso_7e2980-20 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-columngso_7e2980-20 > .kt-inside-inner-col{flex-direction:column;}.kadence-columngso_7e2980-20 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-columngso_7e2980-20 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-columngso_7e2980-20{position:relative;}@media all and (max-width: 1024px){.kadence-columngso_7e2980-20 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-columngso_7e2980-20 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-columngso_7e2980-20\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-headinggso_33d1be-b4, .wp-block-kadence-advancedheading.kt-adv-headinggso_33d1be-b4[data-kb-block=\"kb-adv-headinggso_33d1be-b4\"]{margin-bottom:var(--global-kb-spacing-sm, 1.5rem);font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-headinggso_33d1be-b4 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-headinggso_33d1be-b4[data-kb-block=\"kb-adv-headinggso_33d1be-b4\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-headinggso_33d1be-b4 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-headinggso_33d1be-b4[data-kb-block=\"kb-adv-headinggso_33d1be-b4\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-headinggso_33d1be-b4 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading gso_33d1be-b4\">Feed optimization in practice: the Feed Creator step by step<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">We optimize shopping feeds with the Feed Creator \u2013 an application that moves your product data from source to Merchant Center in five steps. Each step is transparent and addresses one of the five weaknesses. <\/p>\n<\/div><\/div>\n\n<\/div><\/div><style>.kb-row-layout-idgso_5d60c1-30 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-idgso_5d60c1-30 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-idgso_5d60c1-30 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var( --global-content-width, 1290px );padding-left:var(--global-content-edge-padding);padding-right:var(--global-content-edge-padding);padding-top:0px;padding-right:0px;padding-bottom:var(--global-kb-spacing-md, 2rem);padding-left:0px;grid-template-columns:minmax(0, 1fr);}.kb-row-layout-idgso_5d60c1-30 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-idgso_5d60c1-30 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-idgso_5d60c1-30 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-idgso_5d60c1-30 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.kadence-columngso_14a512-dd > .kt-inside-inner-col{padding-top:var(--global-kb-spacing-xl, 4rem);padding-right:var(--global-kb-spacing-xl, 4rem);padding-bottom:var(--global-kb-spacing-xl, 4rem);padding-left:var(--global-kb-spacing-xl, 4rem);}.kadence-columngso_14a512-dd > .kt-inside-inner-col,.kadence-columngso_14a512-dd > .kt-inside-inner-col:before{border-top-left-radius:10px;border-top-right-radius:10px;border-bottom-right-radius:10px;border-bottom-left-radius:10px;}.kadence-columngso_14a512-dd > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-columngso_14a512-dd > .kt-inside-inner-col{flex-direction:column;}.kadence-columngso_14a512-dd > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-columngso_14a512-dd > .kt-inside-inner-col{background-color:var(--global-palette8, #F7FAFC);}.kadence-columngso_14a512-dd > .kt-inside-inner-col:before{opacity:0.3;}.kadence-columngso_14a512-dd{position:relative;}@media all and (max-width: 1024px){.kadence-columngso_14a512-dd > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-columngso_14a512-dd > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-columngso_14a512-dd\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-headinggso_4361ea-31, .wp-block-kadence-advancedheading.kt-adv-headinggso_4361ea-31[data-kb-block=\"kb-adv-headinggso_4361ea-31\"]{margin-bottom:var(--global-kb-spacing-xs, 1rem);font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-headinggso_4361ea-31 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-headinggso_4361ea-31[data-kb-block=\"kb-adv-headinggso_4361ea-31\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-headinggso_4361ea-31 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-headinggso_4361ea-31[data-kb-block=\"kb-adv-headinggso_4361ea-31\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h3 class=\"kt-adv-headinggso_4361ea-31 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading gso_4361ea-31\">Step 1: Import \u2013 Product data from any source<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The Feed Creator reads your product data directly from where it resides: via XML or CSV URL, the Shopify GraphQL API, or the Shopware 6 Admin API. A second source can be added via a merge, for example, to enrich stock levels or margin data. This way, we work with your actual data, not a copy from yesterday.  <\/p>\n<\/div><\/div>\n\n<\/div><\/div><style>.kb-row-layout-idgso_37f54a-15 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-idgso_37f54a-15 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-idgso_37f54a-15 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var( --global-content-width, 1290px );padding-left:var(--global-content-edge-padding);padding-right:var(--global-content-edge-padding);padding-top:0px;padding-right:0px;padding-bottom:var(--global-kb-spacing-md, 2rem);padding-left:0px;grid-template-columns:minmax(0, 1fr);}.kb-row-layout-idgso_37f54a-15 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-idgso_37f54a-15 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-idgso_37f54a-15 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-idgso_37f54a-15 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.kadence-columngso_4aa579-51 > .kt-inside-inner-col{padding-top:var(--global-kb-spacing-xl, 4rem);padding-right:var(--global-kb-spacing-xl, 4rem);padding-bottom:var(--global-kb-spacing-xl, 4rem);padding-left:var(--global-kb-spacing-xl, 4rem);}.kadence-columngso_4aa579-51 > .kt-inside-inner-col,.kadence-columngso_4aa579-51 > .kt-inside-inner-col:before{border-top-left-radius:10px;border-top-right-radius:10px;border-bottom-right-radius:10px;border-bottom-left-radius:10px;}.kadence-columngso_4aa579-51 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-columngso_4aa579-51 > .kt-inside-inner-col{flex-direction:column;}.kadence-columngso_4aa579-51 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-columngso_4aa579-51 > .kt-inside-inner-col{background-color:var(--global-palette8, #F7FAFC);}.kadence-columngso_4aa579-51 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-columngso_4aa579-51{position:relative;}@media all and (max-width: 1024px){.kadence-columngso_4aa579-51 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-columngso_4aa579-51 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-columngso_4aa579-51\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-headinggso_f9f2da-d6, .wp-block-kadence-advancedheading.kt-adv-headinggso_f9f2da-d6[data-kb-block=\"kb-adv-headinggso_f9f2da-d6\"]{margin-bottom:var(--global-kb-spacing-xs, 1rem);font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-headinggso_f9f2da-d6 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-headinggso_f9f2da-d6[data-kb-block=\"kb-adv-headinggso_f9f2da-d6\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-headinggso_f9f2da-d6 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-headinggso_f9f2da-d6[data-kb-block=\"kb-adv-headinggso_f9f2da-d6\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h3 class=\"kt-adv-headinggso_f9f2da-d6 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading gso_f9f2da-d6\">Step 2: Rules \u2013 Normalize titles, descriptions, categories, and GTINs<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Over 30 actions are available to normalize, filter, and exclude fields\u2014text, numbers, lists, aggregations, combined via nested AND\/OR\/NOT conditions. This allows us to clean up titles, standardize categories, add GTINs and brands, and exclude products that shouldn&#8217;t be advertised. Rules are applied consistently and reproducibly every time, not manually.  <\/p>\n<\/div><\/div>\n\n<\/div><\/div><style>.kb-row-layout-idgso_cb6889-e0 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-idgso_cb6889-e0 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-idgso_cb6889-e0 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var( --global-content-width, 1290px );padding-left:var(--global-content-edge-padding);padding-right:var(--global-content-edge-padding);padding-top:0px;padding-right:0px;padding-bottom:var(--global-kb-spacing-md, 2rem);padding-left:0px;grid-template-columns:minmax(0, 1fr);}.kb-row-layout-idgso_cb6889-e0 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-idgso_cb6889-e0 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-idgso_cb6889-e0 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-idgso_cb6889-e0 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.kadence-columngso_2bb00f-1a > .kt-inside-inner-col{padding-top:var(--global-kb-spacing-xl, 4rem);padding-right:var(--global-kb-spacing-xl, 4rem);padding-bottom:var(--global-kb-spacing-xl, 4rem);padding-left:var(--global-kb-spacing-xl, 4rem);}.kadence-columngso_2bb00f-1a > .kt-inside-inner-col,.kadence-columngso_2bb00f-1a > .kt-inside-inner-col:before{border-top-left-radius:10px;border-top-right-radius:10px;border-bottom-right-radius:10px;border-bottom-left-radius:10px;}.kadence-columngso_2bb00f-1a > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-columngso_2bb00f-1a > .kt-inside-inner-col{flex-direction:column;}.kadence-columngso_2bb00f-1a > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-columngso_2bb00f-1a > .kt-inside-inner-col{background-color:var(--global-palette8, #F7FAFC);}.kadence-columngso_2bb00f-1a > .kt-inside-inner-col:before{opacity:0.3;}.kadence-columngso_2bb00f-1a{position:relative;}@media all and (max-width: 1024px){.kadence-columngso_2bb00f-1a > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-columngso_2bb00f-1a > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-columngso_2bb00f-1a\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-headinggso_3597ca-bb, .wp-block-kadence-advancedheading.kt-adv-headinggso_3597ca-bb[data-kb-block=\"kb-adv-headinggso_3597ca-bb\"]{margin-bottom:var(--global-kb-spacing-xs, 1rem);font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-headinggso_3597ca-bb mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-headinggso_3597ca-bb[data-kb-block=\"kb-adv-headinggso_3597ca-bb\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-headinggso_3597ca-bb img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-headinggso_3597ca-bb[data-kb-block=\"kb-adv-headinggso_3597ca-bb\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h3 class=\"kt-adv-headinggso_3597ca-bb wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading gso_3597ca-bb\">Step 3: AI product enrichment \u2013 \u200b\u200bbetter titles, descriptions, and attributes<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">AI product enrichment steps in where data is missing or weak. It uses AI to generate better titles, more complete descriptions, and cleaner attributes \u2013 from your existing product data, and only for those products that need improvement. More on this in the next section.  <\/p>\n<\/div><\/div>\n\n<\/div><\/div><style>.kb-row-layout-idgso_ef083e-38 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-idgso_ef083e-38 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-idgso_ef083e-38 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var( --global-content-width, 1290px );padding-left:var(--global-content-edge-padding);padding-right:var(--global-content-edge-padding);padding-top:0px;padding-right:0px;padding-bottom:var(--global-kb-spacing-md, 2rem);padding-left:0px;grid-template-columns:minmax(0, 1fr);}.kb-row-layout-idgso_ef083e-38 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-idgso_ef083e-38 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-idgso_ef083e-38 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-idgso_ef083e-38 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.kadence-columngso_9edd63-35 > .kt-inside-inner-col{padding-top:var(--global-kb-spacing-xl, 4rem);padding-right:var(--global-kb-spacing-xl, 4rem);padding-bottom:var(--global-kb-spacing-xl, 4rem);padding-left:var(--global-kb-spacing-xl, 4rem);}.kadence-columngso_9edd63-35 > .kt-inside-inner-col,.kadence-columngso_9edd63-35 > .kt-inside-inner-col:before{border-top-left-radius:10px;border-top-right-radius:10px;border-bottom-right-radius:10px;border-bottom-left-radius:10px;}.kadence-columngso_9edd63-35 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-columngso_9edd63-35 > .kt-inside-inner-col{flex-direction:column;}.kadence-columngso_9edd63-35 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-columngso_9edd63-35 > .kt-inside-inner-col{background-color:var(--global-palette8, #F7FAFC);}.kadence-columngso_9edd63-35 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-columngso_9edd63-35{position:relative;}@media all and (max-width: 1024px){.kadence-columngso_9edd63-35 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-columngso_9edd63-35 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-columngso_9edd63-35\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-headinggso_78b4a8-9f, .wp-block-kadence-advancedheading.kt-adv-headinggso_78b4a8-9f[data-kb-block=\"kb-adv-headinggso_78b4a8-9f\"]{margin-bottom:var(--global-kb-spacing-xs, 1rem);font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-headinggso_78b4a8-9f mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-headinggso_78b4a8-9f[data-kb-block=\"kb-adv-headinggso_78b4a8-9f\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-headinggso_78b4a8-9f img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-headinggso_78b4a8-9f[data-kb-block=\"kb-adv-headinggso_78b4a8-9f\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h3 class=\"kt-adv-headinggso_78b4a8-9f wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading gso_78b4a8-9f\">Step 4: Performance Label Engine \u2013 giving each product a sales signal<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The Performance Label Engine evaluates each product and assigns a label. This allows Performance Max to determine which products deserve more budget and which deserve less. For detailed information on how the scoring works, please see the page where we explain <a href=\"https:\/\/webmasterei-prange.de\/performance-labels-google-shopping\/\">Performance Labels and their control by PMax<\/a> .  <\/p>\n<\/div><\/div>\n\n<\/div><\/div><style>.kb-row-layout-idgso_58ac33-68 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-idgso_58ac33-68 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-idgso_58ac33-68 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var( --global-content-width, 1290px );padding-left:var(--global-content-edge-padding);padding-right:var(--global-content-edge-padding);padding-top:0px;padding-right:0px;padding-bottom:var(--global-kb-spacing-xxl, 5rem);padding-left:0px;grid-template-columns:minmax(0, 1fr);}.kb-row-layout-idgso_58ac33-68 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-idgso_58ac33-68 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-idgso_58ac33-68 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-idgso_58ac33-68 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.kadence-columngso_a8cc49-50 > .kt-inside-inner-col{padding-top:var(--global-kb-spacing-xl, 4rem);padding-right:var(--global-kb-spacing-xl, 4rem);padding-bottom:var(--global-kb-spacing-xl, 4rem);padding-left:var(--global-kb-spacing-xl, 4rem);}.kadence-columngso_a8cc49-50 > .kt-inside-inner-col,.kadence-columngso_a8cc49-50 > .kt-inside-inner-col:before{border-top-left-radius:10px;border-top-right-radius:10px;border-bottom-right-radius:10px;border-bottom-left-radius:10px;}.kadence-columngso_a8cc49-50 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-columngso_a8cc49-50 > .kt-inside-inner-col{flex-direction:column;}.kadence-columngso_a8cc49-50 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-columngso_a8cc49-50 > .kt-inside-inner-col{background-color:var(--global-palette8, #F7FAFC);}.kadence-columngso_a8cc49-50 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-columngso_a8cc49-50{position:relative;}@media all and (max-width: 1024px){.kadence-columngso_a8cc49-50 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-columngso_a8cc49-50 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-columngso_a8cc49-50\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-headinggso_972012-3d, .wp-block-kadence-advancedheading.kt-adv-headinggso_972012-3d[data-kb-block=\"kb-adv-headinggso_972012-3d\"]{margin-bottom:var(--global-kb-spacing-xs, 1rem);font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-headinggso_972012-3d mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-headinggso_972012-3d[data-kb-block=\"kb-adv-headinggso_972012-3d\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-headinggso_972012-3d img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-headinggso_972012-3d[data-kb-block=\"kb-adv-headinggso_972012-3d\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h3 class=\"kt-adv-headinggso_972012-3d wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading gso_972012-3d\">Step 5: Google Upload \u2013 cleanly into the Merchant Center<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Finally, the Feed Creator uploads the finished data to the Merchant Center \u2013 via the Merchant API (the Content API for Shopping will be replaced in August 2026), with SKU diff (only changes are transferred), URL fetch, and optionally via SFTP. This keeps the upload fast and transparent. <\/p>\n<\/div><\/div>\n\n<\/div><\/div><style>.kb-row-layout-idgsn_ki00-00r > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-idgsn_ki00-00r > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-idgsn_ki00-00r > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var( --global-content-width, 1290px );padding-left:var(--global-content-edge-padding);padding-right:var(--global-content-edge-padding);padding-top:var(--global-kb-spacing-xxl, 5rem);padding-right:0px;padding-bottom:var(--global-kb-spacing-xxl, 5rem);padding-left:0px;grid-template-columns:minmax(0, 1fr);}.kb-row-layout-idgsn_ki00-00r > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-idgsn_ki00-00r > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-idgsn_ki00-00r > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-idgsn_ki00-00r alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.kadence-columngsn_ki00-00c > .kt-inside-inner-col,.kadence-columngsn_ki00-00c > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-columngsn_ki00-00c > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-columngsn_ki00-00c > .kt-inside-inner-col{flex-direction:column;}.kadence-columngsn_ki00-00c > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-columngsn_ki00-00c > .kt-inside-inner-col:before{opacity:0.3;}.kadence-columngsn_ki00-00c{position:relative;}@media all and (max-width: 1024px){.kadence-columngsn_ki00-00c > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-columngsn_ki00-00c > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-columngsn_ki00-00c\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-headinggsn_kih2-00, .wp-block-kadence-advancedheading.kt-adv-headinggsn_kih2-00[data-kb-block=\"kb-adv-headinggsn_kih2-00\"]{margin-bottom:var(--global-kb-spacing-sm, 1.5rem);font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-headinggsn_kih2-00 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-headinggsn_kih2-00[data-kb-block=\"kb-adv-headinggsn_kih2-00\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-headinggsn_kih2-00 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-headinggsn_kih2-00[data-kb-block=\"kb-adv-headinggsn_kih2-00\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-headinggsn_kih2-00 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading gsn_kih2-00\">What specific improvements AI product enrichment makes to your product data<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">AI product enrichment uses your existing product data to generate better titles, descriptions, and attributes \u2013 AI-powered, only for the products that need it. It doesn&#8217;t invent attributes, but rather transforms the data you have into what Google and your customers need. <\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-headinggsn_kih3a-01, .wp-block-kadence-advancedheading.kt-adv-headinggsn_kih3a-01[data-kb-block=\"kb-adv-headinggsn_kih3a-01\"]{margin-top:var(--global-kb-spacing-md, 2rem);margin-bottom:var(--global-kb-spacing-xs, 1rem);font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-headinggsn_kih3a-01 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-headinggsn_kih3a-01[data-kb-block=\"kb-adv-headinggsn_kih3a-01\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-headinggsn_kih3a-01 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-headinggsn_kih3a-01[data-kb-block=\"kb-adv-headinggsn_kih3a-01\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h3 class=\"kt-adv-headinggsn_kih3a-01 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading gsn_kih3a-01\">What changes measurably<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;Blue sweater&#8221; becomes a title that highlights the brand, material, and cut. Empty description fields are filled, missing attributes are added, and inconsistent spellings are standardized. In a catalog with several thousand items, this is the difference between &#8220;theoretically optimizable&#8221; and &#8220;actually optimized.&#8221; Where fields like Product Highlights or Product Details are missing, the enrichment process fills them in as well.   <\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-headinggsn_kih3b-02, .wp-block-kadence-advancedheading.kt-adv-headinggsn_kih3b-02[data-kb-block=\"kb-adv-headinggsn_kih3b-02\"]{margin-top:var(--global-kb-spacing-md, 2rem);margin-bottom:var(--global-kb-spacing-xs, 1rem);font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-headinggsn_kih3b-02 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-headinggsn_kih3b-02[data-kb-block=\"kb-adv-headinggsn_kih3b-02\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-headinggsn_kih3b-02 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-headinggsn_kih3b-02[data-kb-block=\"kb-adv-headinggsn_kih3b-02\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h3 class=\"kt-adv-headinggsn_kih3b-02 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading gsn_kih3b-02\">Maintain control: only modified products, review before uploading<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The enrichment process only runs on the products that actually need it \u2013 this keeps costs down and prevents good content from being overwritten. You can see what will change before uploading. Your account and data belong to you, even while we manage the feed.  <\/p>\n<\/div><\/div>\n\n<\/div><\/div><style>.kb-row-layout-idgso_5018ea-6e > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-idgso_5018ea-6e > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-idgso_5018ea-6e > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var( --global-content-width, 1290px );padding-left:var(--global-content-edge-padding);padding-right:var(--global-content-edge-padding);padding-top:var(--global-kb-spacing-xxl, 5rem);padding-right:0px;padding-bottom:var(--global-kb-spacing-xxl, 5rem);padding-left:0px;grid-template-columns:minmax(0, 1fr);}.kb-row-layout-idgso_5018ea-6e > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-idgso_5018ea-6e > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-idgso_5018ea-6e > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-idgso_5018ea-6e alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.kadence-columngso_68d555-49 > .kt-inside-inner-col,.kadence-columngso_68d555-49 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-columngso_68d555-49 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-columngso_68d555-49 > .kt-inside-inner-col{flex-direction:column;}.kadence-columngso_68d555-49 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-columngso_68d555-49 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-columngso_68d555-49{position:relative;}@media all and (max-width: 1024px){.kadence-columngso_68d555-49 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-columngso_68d555-49 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-columngso_68d555-49\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-headinggso_d74383-45, .wp-block-kadence-advancedheading.kt-adv-headinggso_d74383-45[data-kb-block=\"kb-adv-headinggso_d74383-45\"]{margin-bottom:var(--global-kb-spacing-sm, 1.5rem);font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-headinggso_d74383-45 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-headinggso_d74383-45[data-kb-block=\"kb-adv-headinggso_d74383-45\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-headinggso_d74383-45 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-headinggso_d74383-45[data-kb-block=\"kb-adv-headinggso_d74383-45\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-headinggso_d74383-45 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading gso_d74383-45\">From feed to PMax control: Performance labels instead of a scattershot approach.<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">An optimized feed alone doesn&#8217;t guarantee smart budget allocation \u2013 each product needs a performance label. The Feed Creator sorts your products into six tiers: <strong>HERO<\/strong> (top performers with high margin and ROAS), <strong>SOLID<\/strong> (stable, reliable performers), <strong>CHANCE<\/strong> (little data, but high potential), <strong>SLEEPER<\/strong> (weak current performance, potential exists), <strong>COSTLY<\/strong> (margin or POAS below the threshold), and <strong>NEW<\/strong> (new, no data yet). These labels are then used as<code>custom_label_0\u20134<\/code> in the feed and control how Performance Max allocates your budget \u2013 according to margin, not with a scattershot approach. How six signal blocks become one powerful tool is explained in our guide on <a href=\"https:\/\/webmasterei-prange.de\/performance-max-agentur\/\">how a clean feed makes Performance Max controllable<\/a> . How to adjust these values \u200b\u200bstep by step in<code>custom_label_0\u20134<\/code> Our guide to <a href=\"https:\/\/webmasterei-prange.de\/en\/google-shopping-custom-labels-how-to-make-performance-labels-pmax-more-controllable\/\">Google Shopping Custom Labels<\/a> shows you how to write and then split PMax.    <\/p>\n\n\n<style>.wp-block-kadence-iconlist.kt-svg-icon-list-itemsgso_6173a5-87:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-itemsgso_6173a5-87 ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:var(--global-kb-spacing-sm, 1.5rem);margin-left:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-itemsgso_6173a5-87 ul.kt-svg-icon-list{grid-row-gap:12px;}.wp-block-kadence-iconlist.kt-svg-icon-list-itemsgso_6173a5-87 .kb-svg-icon-wrap{font-size:16px;}.wp-block-kadence-iconlist.kt-svg-icon-list-itemsgso_6173a5-87 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}.kt-svg-icon-list-itemsgso_6173a5-87 ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-itemsgso_6173a5-87 kt-svg-icon-list-columns-1 alignnone\"><ul class=\"kt-svg-icon-list\"><style>.kt-svg-icon-list-item-gso_50af43-a1 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-gso_50af43-a1\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_check kt-svg-icon-list-single\"><svg viewBox=\"0 0 512 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>HERO<\/strong> \u2013 Top performer with high margin and ROAS.<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-gso_754138-97 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-gso_754138-97\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_check kt-svg-icon-list-single\"><svg viewBox=\"0 0 512 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>SOLID<\/strong> \u2013 stable, reliable performers.<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-gso_b73e88-5f .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-gso_b73e88-5f\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_check kt-svg-icon-list-single\"><svg viewBox=\"0 0 512 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>CHANCE<\/strong> \u2013 data-poor, but with high potential.<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-gso_401815-6c .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-gso_401815-6c\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_check kt-svg-icon-list-single\"><svg viewBox=\"0 0 512 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>SLEEPER<\/strong> \u2013 weak current performance, potential exists.<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-gso_d48040-2d .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-gso_d48040-2d\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_check kt-svg-icon-list-single\"><svg viewBox=\"0 0 512 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>COSTLY<\/strong> \u2013 Margin or POAS below the threshold.<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-gso_9fd23a-f6 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-gso_9fd23a-f6\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_check kt-svg-icon-list-single\"><svg viewBox=\"0 0 512 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>NEW<\/strong> \u2013 new, no data yet.<\/span><\/li>\n<\/ul><\/div>\n\n\n<style>.wp-block-kadence-advancedbtn.kt-btnsgso_d0cf5a-79, .site .entry-content .wp-block-kadence-advancedbtn.kt-btnsgso_d0cf5a-79, .wp-block-kadence-advancedbtn.kb-btnsgso_d0cf5a-79, .site .entry-content .wp-block-kadence-advancedbtn.kb-btnsgso_d0cf5a-79{margin-top:var(--global-kb-spacing-sm, 1.5rem);}.wp-block-kadence-advancedbtn.kb-btnsgso_d0cf5a-79{gap:var(--global-kb-gap-xs, 0.5rem );justify-content:flex-start;align-items:center;}.kt-btnsgso_d0cf5a-79 .kt-button{font-weight:normal;font-style:normal;}.kt-btnsgso_d0cf5a-79 .kt-btn-wrap-0{margin-right:5px;}.wp-block-kadence-advancedbtn.kt-btnsgso_d0cf5a-79 .kt-btn-wrap-0 .kt-button{color:#555555;border-color:#555555;}.wp-block-kadence-advancedbtn.kt-btnsgso_d0cf5a-79 .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btnsgso_d0cf5a-79 .kt-btn-wrap-0 .kt-button:focus{color:#ffffff;border-color:#444444;}.wp-block-kadence-advancedbtn.kt-btnsgso_d0cf5a-79 .kt-btn-wrap-0 .kt-button::before{display:none;}.wp-block-kadence-advancedbtn.kt-btnsgso_d0cf5a-79 .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btnsgso_d0cf5a-79 .kt-btn-wrap-0 .kt-button:focus{background:#444444;}<\/style>\n<div class=\"wp-block-kadence-advancedbtn kb-buttons-wrap kb-btnsgso_d0cf5a-79\"><style>ul.menu .wp-block-kadence-advancedbtn .kb-btngso_3aabff-8c.kb-button{width:initial;}.wp-block-kadence-advancedbtn .kb-btngso_3aabff-8c.kb-button{color:var(--global-palette4, #2D3748);background:var(--global-palette1, #3182CE);}.wp-block-kadence-advancedbtn .kb-btngso_3aabff-8c.kb-button:hover, .wp-block-kadence-advancedbtn .kb-btngso_3aabff-8c.kb-button:focus{color:var(--global-palette4, #2D3748);background:var(--global-palette2, #2B6CB0);}<\/style><a class=\"kb-button kt-button button kb-btngso_3aabff-8c kt-btn-size-standard kt-btn-width-type-auto kb-btn-global-fill kt-btn-has-text-true kt-btn-has-svg-false wp-block-kadence-singlebtn\" href=\"https:\/\/webmasterei-prange.de\/performance-labels-google-shopping\/\"><span class=\"kt-btn-inner-text\">Performance labels in detail<\/span><\/a><\/div>\n<\/div><\/div>\n\n<\/div><\/div><style>.kb-row-layout-idgso_1caad0-fd > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-idgso_1caad0-fd > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-idgso_1caad0-fd > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var( --global-content-width, 1290px );padding-left:var(--global-content-edge-padding);padding-right:var(--global-content-edge-padding);padding-top:var(--global-kb-spacing-xl, 4rem);padding-right:var(--global-kb-spacing-xl, 4rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-xl, 4rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-idgso_1caad0-fd > .kt-row-layout-overlay{opacity:0.30;}.kb-row-layout-idgso_1caad0-fd ,.kb-row-layout-idgso_1caad0-fd h1,.kb-row-layout-idgso_1caad0-fd h2,.kb-row-layout-idgso_1caad0-fd h3,.kb-row-layout-idgso_1caad0-fd h4,.kb-row-layout-idgso_1caad0-fd h5,.kb-row-layout-idgso_1caad0-fd h6{color:var(--global-palette4, #2D3748);}@media all and (max-width: 1024px){.kb-row-layout-idgso_1caad0-fd > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-idgso_1caad0-fd > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-idgso_1caad0-fd alignnone has-theme-palette1-background-color kt-row-has-bg wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.kadence-columngso_f0db09-79 > .kt-inside-inner-col,.kadence-columngso_f0db09-79 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-columngso_f0db09-79 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-columngso_f0db09-79 > .kt-inside-inner-col{flex-direction:column;}.kadence-columngso_f0db09-79 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-columngso_f0db09-79 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-columngso_f0db09-79{position:relative;}@media all and (max-width: 1024px){.kadence-columngso_f0db09-79 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-columngso_f0db09-79 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-columngso_f0db09-79\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-headinggso_befa61-b3, .wp-block-kadence-advancedheading.kt-adv-headinggso_befa61-b3[data-kb-block=\"kb-adv-headinggso_befa61-b3\"]{margin-bottom:var(--global-kb-spacing-sm, 1.5rem);text-align:center;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-headinggso_befa61-b3 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-headinggso_befa61-b3[data-kb-block=\"kb-adv-headinggso_befa61-b3\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-headinggso_befa61-b3 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-headinggso_befa61-b3[data-kb-block=\"kb-adv-headinggso_befa61-b3\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-headinggso_befa61-b3 wp-block-kadence-advancedheading has-theme-palette-4-color has-text-color\" data-kb-block=\"kb-adv-heading gso_befa61-b3\">What feed optimization brings in practice<\/h2>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-headinggso_f10adc-ff, .wp-block-kadence-advancedheading.kt-adv-headinggso_f10adc-ff[data-kb-block=\"kb-adv-headinggso_f10adc-ff\"]{max-width:680px;margin-right:auto;margin-left:auto;margin-bottom:var(--global-kb-spacing-md, 2rem);text-align:center;font-size:var(--global-kb-font-size-md, 1.25rem);font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-headinggso_f10adc-ff mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-headinggso_f10adc-ff[data-kb-block=\"kb-adv-headinggso_f10adc-ff\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-headinggso_f10adc-ff img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-headinggso_f10adc-ff[data-kb-block=\"kb-adv-headinggso_f10adc-ff\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-headinggso_f10adc-ff wp-block-kadence-advancedheading has-theme-palette-4-color has-text-color\" data-kb-block=\"kb-adv-heading gso_f10adc-ff\">Clean feeds and targeted budget management translate into hard numbers \u2013 two examples from our work.<\/p>\n<\/div><\/div>\n\n<\/div><\/div><style>.kb-row-layout-idgso_7ee0c5-00 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-idgso_7ee0c5-00 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-idgso_7ee0c5-00 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var( --global-content-width, 1290px );padding-left:var(--global-content-edge-padding);padding-right:var(--global-content-edge-padding);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-xl, 4rem);padding-bottom:var(--global-kb-spacing-xl, 4rem);padding-left:var(--global-kb-spacing-xl, 4rem);}.kb-row-layout-idgso_7ee0c5-00 > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}.kb-row-layout-idgso_7ee0c5-00 > .kt-row-column-wrap{grid-template-columns:repeat(4, minmax(0, 1fr));}.kb-row-layout-idgso_7ee0c5-00 > .kt-row-layout-overlay{opacity:0.30;}.kb-row-layout-idgso_7ee0c5-00 ,.kb-row-layout-idgso_7ee0c5-00 h1,.kb-row-layout-idgso_7ee0c5-00 h2,.kb-row-layout-idgso_7ee0c5-00 h3,.kb-row-layout-idgso_7ee0c5-00 h4,.kb-row-layout-idgso_7ee0c5-00 h5,.kb-row-layout-idgso_7ee0c5-00 h6{color:var(--global-palette4, #2D3748);}@media all and (max-width: 1024px){.kb-row-layout-idgso_7ee0c5-00 > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}}@media all and (max-width: 1024px){.kb-row-layout-idgso_7ee0c5-00 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-idgso_7ee0c5-00 > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}.kb-row-layout-idgso_7ee0c5-00 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-idgso_7ee0c5-00 alignnone has-theme-palette1-background-color kt-row-has-bg wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-4-columns kt-row-layout-equal kt-tab-layout-row kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.kadence-columngso_952bfc-56 > .kt-inside-inner-col,.kadence-columngso_952bfc-56 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-columngso_952bfc-56 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-columngso_952bfc-56 > .kt-inside-inner-col{flex-direction:column;}.kadence-columngso_952bfc-56 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-columngso_952bfc-56 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-columngso_952bfc-56, .kadence-columngso_952bfc-56 h1, .kadence-columngso_952bfc-56 h2, .kadence-columngso_952bfc-56 h3, .kadence-columngso_952bfc-56 h4, .kadence-columngso_952bfc-56 h5, .kadence-columngso_952bfc-56 h6{color:var(--global-palette4, #2D3748);}.kadence-columngso_952bfc-56{position:relative;}@media all and (max-width: 1024px){.kadence-columngso_952bfc-56 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-columngso_952bfc-56 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-columngso_952bfc-56\"><div class=\"kt-inside-inner-col\"><style>.kb-count-up-gso_f30856-ca .kb-count-up-title{text-align:center;}.kb-count-up-gso_f30856-ca .kb-count-up-number{font-size:50px;}.kb-count-up-gso_f30856-ca .kb-count-up-number{text-align:center;}<\/style>\n<div class=\"wp-block-kadence-countup kb-count-up-gso_f30856-ca kb-count-up\" data-start=\"0\" data-end=\"216\" data-prefix=\"+\" data-suffix=\" %\" data-duration=\"2.5\" data-separator=\"\"><div class=\"kb-count-up-process kb-count-up-number\"><\/div><div class=\"kb-count-up-title\">Umsatz Wasserfilter<\/div><\/div>\n<\/div><\/div>\n\n\n<style>.kadence-columngso_35a446-05 > .kt-inside-inner-col,.kadence-columngso_35a446-05 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-columngso_35a446-05 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-columngso_35a446-05 > .kt-inside-inner-col{flex-direction:column;}.kadence-columngso_35a446-05 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-columngso_35a446-05 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-columngso_35a446-05, .kadence-columngso_35a446-05 h1, .kadence-columngso_35a446-05 h2, .kadence-columngso_35a446-05 h3, .kadence-columngso_35a446-05 h4, .kadence-columngso_35a446-05 h5, .kadence-columngso_35a446-05 h6{color:var(--global-palette4, #2D3748);}.kadence-columngso_35a446-05{position:relative;}@media all and (max-width: 1024px){.kadence-columngso_35a446-05 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-columngso_35a446-05 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-columngso_35a446-05\"><div class=\"kt-inside-inner-col\"><style>.kb-count-up-gso_69c719-15 .kb-count-up-title{text-align:center;}.kb-count-up-gso_69c719-15 .kb-count-up-number{font-size:50px;}.kb-count-up-gso_69c719-15 .kb-count-up-number{text-align:center;}<\/style>\n<div class=\"wp-block-kadence-countup kb-count-up-gso_69c719-15 kb-count-up\" data-start=\"0\" data-end=\"183\" data-prefix=\"+\" data-suffix=\" %\" data-duration=\"2.5\" data-separator=\"\"><div class=\"kb-count-up-process kb-count-up-number\"><\/div><div class=\"kb-count-up-title\">Conversions Wasserfilter<\/div><\/div>\n<\/div><\/div>\n\n\n<style>.kadence-columngso_e9d4fc-90 > .kt-inside-inner-col,.kadence-columngso_e9d4fc-90 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-columngso_e9d4fc-90 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-columngso_e9d4fc-90 > .kt-inside-inner-col{flex-direction:column;}.kadence-columngso_e9d4fc-90 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-columngso_e9d4fc-90 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-columngso_e9d4fc-90, .kadence-columngso_e9d4fc-90 h1, .kadence-columngso_e9d4fc-90 h2, .kadence-columngso_e9d4fc-90 h3, .kadence-columngso_e9d4fc-90 h4, .kadence-columngso_e9d4fc-90 h5, .kadence-columngso_e9d4fc-90 h6{color:var(--global-palette4, #2D3748);}.kadence-columngso_e9d4fc-90{position:relative;}@media all and (max-width: 1024px){.kadence-columngso_e9d4fc-90 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-columngso_e9d4fc-90 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-columngso_e9d4fc-90\"><div class=\"kt-inside-inner-col\"><style>.kb-count-up-gso_23ac26-92 .kb-count-up-title{text-align:center;}.kb-count-up-gso_23ac26-92 .kb-count-up-number{font-size:50px;}.kb-count-up-gso_23ac26-92 .kb-count-up-number{text-align:center;}<\/style>\n<div class=\"wp-block-kadence-countup kb-count-up-gso_23ac26-92 kb-count-up\" data-start=\"0\" data-end=\"435\" data-prefix=\"+\" data-suffix=\" %\" data-duration=\"2.5\" data-separator=\"\"><div class=\"kb-count-up-process kb-count-up-number\"><\/div><div class=\"kb-count-up-title\">Umsatz Motorrad-Ersatzteile<\/div><\/div>\n<\/div><\/div>\n\n\n<style>.kadence-columngso_8c5431-ea > .kt-inside-inner-col,.kadence-columngso_8c5431-ea > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-columngso_8c5431-ea > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-columngso_8c5431-ea > .kt-inside-inner-col{flex-direction:column;}.kadence-columngso_8c5431-ea > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-columngso_8c5431-ea > .kt-inside-inner-col:before{opacity:0.3;}.kadence-columngso_8c5431-ea, .kadence-columngso_8c5431-ea h1, .kadence-columngso_8c5431-ea h2, .kadence-columngso_8c5431-ea h3, .kadence-columngso_8c5431-ea h4, .kadence-columngso_8c5431-ea h5, .kadence-columngso_8c5431-ea h6{color:var(--global-palette4, #2D3748);}.kadence-columngso_8c5431-ea{position:relative;}@media all and (max-width: 1024px){.kadence-columngso_8c5431-ea > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-columngso_8c5431-ea > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-columngso_8c5431-ea\"><div class=\"kt-inside-inner-col\"><style>.kb-count-up-gso_54d70f-aa .kb-count-up-title{text-align:center;}.kb-count-up-gso_54d70f-aa .kb-count-up-number{font-size:50px;}.kb-count-up-gso_54d70f-aa .kb-count-up-number{text-align:center;}<\/style>\n<div class=\"wp-block-kadence-countup kb-count-up-gso_54d70f-aa kb-count-up\" data-start=\"0\" data-end=\"235\" data-prefix=\"+\" data-suffix=\" %\" data-duration=\"2.5\" data-separator=\"\"><div class=\"kb-count-up-process kb-count-up-number\"><\/div><div class=\"kb-count-up-title\">Conversions Motorrad-Ersatzteile<\/div><\/div>\n<\/div><\/div>\n\n<\/div><\/div><style>.kb-row-layout-idgso_b11f57-c8 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-idgso_b11f57-c8 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-idgso_b11f57-c8 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var( --global-content-width, 1290px );padding-left:var(--global-content-edge-padding);padding-right:var(--global-content-edge-padding);padding-top:var(--global-kb-spacing-xxl, 5rem);padding-right:0px;padding-bottom:var(--global-kb-spacing-md, 2rem);padding-left:0px;grid-template-columns:minmax(0, 1fr);}.kb-row-layout-idgso_b11f57-c8 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-idgso_b11f57-c8 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-idgso_b11f57-c8 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-idgso_b11f57-c8 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.kadence-columngso_11fb5f-3c > .kt-inside-inner-col,.kadence-columngso_11fb5f-3c > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-columngso_11fb5f-3c > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-columngso_11fb5f-3c > .kt-inside-inner-col{flex-direction:column;}.kadence-columngso_11fb5f-3c > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-columngso_11fb5f-3c > .kt-inside-inner-col:before{opacity:0.3;}.kadence-columngso_11fb5f-3c{position:relative;}@media all and (max-width: 1024px){.kadence-columngso_11fb5f-3c > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-columngso_11fb5f-3c > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-columngso_11fb5f-3c\"><div class=\"kt-inside-inner-col\">\n<p class=\"wp-block-paragraph\">A <a href=\"https:\/\/webmasterei-prange.de\/projekte\/case-study-premium-wasserfilter-e-commerce\/\">premium water filter shop saw a 215.6% increase in revenue<\/a> , a 183.3% increase in conversions, and a rise in ROAS from 3.48 to 5.08. A <a href=\"https:\/\/webmasterei-prange.de\/projekte\/case-study-motorrad-ersatzteile-e-commerce\/\">motorcycle parts retailer experienced a 435% increase in revenue<\/a> , a 235% increase in conversions, and a rise in ROAS from 3.79 to 4.72 \u2013 from 1,052 to 3,529 conversions per month. In both cases, the feed was the key driver, not the bid.  <\/p>\n\n\n<style>.wp-block-kadence-advancedbtn.kt-btnsgso_eec0af-a1, .site .entry-content .wp-block-kadence-advancedbtn.kt-btnsgso_eec0af-a1, .wp-block-kadence-advancedbtn.kb-btnsgso_eec0af-a1, .site .entry-content .wp-block-kadence-advancedbtn.kb-btnsgso_eec0af-a1{margin-top:var(--global-kb-spacing-sm, 1.5rem);}.wp-block-kadence-advancedbtn.kb-btnsgso_eec0af-a1{gap:var(--global-kb-gap-xs, 0.5rem );justify-content:flex-start;align-items:center;}.kt-btnsgso_eec0af-a1 .kt-button{font-weight:normal;font-style:normal;}.kt-btnsgso_eec0af-a1 .kt-btn-wrap-0{margin-right:5px;}.wp-block-kadence-advancedbtn.kt-btnsgso_eec0af-a1 .kt-btn-wrap-0 .kt-button{color:#555555;border-color:#555555;}.wp-block-kadence-advancedbtn.kt-btnsgso_eec0af-a1 .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btnsgso_eec0af-a1 .kt-btn-wrap-0 .kt-button:focus{color:#ffffff;border-color:#444444;}.wp-block-kadence-advancedbtn.kt-btnsgso_eec0af-a1 .kt-btn-wrap-0 .kt-button::before{display:none;}.wp-block-kadence-advancedbtn.kt-btnsgso_eec0af-a1 .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btnsgso_eec0af-a1 .kt-btn-wrap-0 .kt-button:focus{background:#444444;}<\/style>\n<div class=\"wp-block-kadence-advancedbtn kb-buttons-wrap kb-btnsgso_eec0af-a1\"><style>ul.menu .wp-block-kadence-advancedbtn .kb-btngso_91d5a8-89.kb-button{width:initial;}.wp-block-kadence-advancedbtn .kb-btngso_91d5a8-89.kb-button{color:var(--global-palette4, #2D3748);background:var(--global-palette1, #3182CE);}.wp-block-kadence-advancedbtn .kb-btngso_91d5a8-89.kb-button:hover, .wp-block-kadence-advancedbtn .kb-btngso_91d5a8-89.kb-button:focus{color:var(--global-palette4, #2D3748);background:var(--global-palette2, #2B6CB0);}<\/style><a class=\"kb-button kt-button button kb-btngso_91d5a8-89 kt-btn-size-standard kt-btn-width-type-auto kb-btn-global-fill kt-btn-has-text-true kt-btn-has-svg-false wp-block-kadence-singlebtn\" href=\"https:\/\/webmasterei-prange.de\/projekte\/case-study-premium-wasserfilter-e-commerce\/\"><span class=\"kt-btn-inner-text\">View case studies<\/span><\/a><\/div>\n<\/div><\/div>\n\n<\/div><\/div><style>.kb-row-layout-idgsn_slf0-00r > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-idgsn_slf0-00r > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-idgsn_slf0-00r > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var( --global-content-width, 1290px );padding-left:var(--global-content-edge-padding);padding-right:var(--global-content-edge-padding);padding-top:var(--global-kb-spacing-xxl, 5rem);padding-right:0px;padding-bottom:var(--global-kb-spacing-xxl, 5rem);padding-left:0px;grid-template-columns:minmax(0, 1fr);}.kb-row-layout-idgsn_slf0-00r > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-idgsn_slf0-00r > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-idgsn_slf0-00r > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-idgsn_slf0-00r alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.kadence-columngsn_slf0-00c > .kt-inside-inner-col,.kadence-columngsn_slf0-00c > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-columngsn_slf0-00c > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-columngsn_slf0-00c > .kt-inside-inner-col{flex-direction:column;}.kadence-columngsn_slf0-00c > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-columngsn_slf0-00c > .kt-inside-inner-col:before{opacity:0.3;}.kadence-columngsn_slf0-00c{position:relative;}@media all and (max-width: 1024px){.kadence-columngsn_slf0-00c > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-columngsn_slf0-00c > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-columngsn_slf0-00c\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-headinggsn_slf2-00, .wp-block-kadence-advancedheading.kt-adv-headinggsn_slf2-00[data-kb-block=\"kb-adv-headinggsn_slf2-00\"]{margin-bottom:var(--global-kb-spacing-sm, 1.5rem);font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-headinggsn_slf2-00 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-headinggsn_slf2-00[data-kb-block=\"kb-adv-headinggsn_slf2-00\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-headinggsn_slf2-00 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-headinggsn_slf2-00[data-kb-block=\"kb-adv-headinggsn_slf2-00\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-headinggsn_slf2-00 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading gsn_slf2-00\">Optimize yourself or have it optimized for you?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The mechanics can be replicated \u2013 the effort lies in the ongoing maintenance, not the initial setup. Manually improving a single title isn&#8217;t rocket science. However, keeping thousands of titles clean, maintaining rules, recalculating performance labels nightly, and ensuring the Merchant Center is error-free is a continuous task. If you lack the time for this maintenance, we&#8217;ll take care of it for you. You&#8217;ll speak directly with a senior manager, not a junior, and we&#8217;ll manage your margin, not just your revenue. We describe the setup and ongoing maintenance process on our page about <a href=\"https:\/\/webmasterei-prange.de\/google-shopping-feed\/\">how we build and maintain your product feed<\/a> .     <\/p>\n<\/div><\/div>\n\n<\/div><\/div><style>.kb-row-layout-idgso_f6a502-35 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-idgso_f6a502-35 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-idgso_f6a502-35 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var( --global-content-width, 1290px );padding-left:var(--global-content-edge-padding);padding-right:var(--global-content-edge-padding);padding-top:var(--global-kb-spacing-xxl, 5rem);padding-right:0px;padding-bottom:var(--global-kb-spacing-xxl, 5rem);padding-left:0px;grid-template-columns:minmax(0, 1fr);}.kb-row-layout-idgso_f6a502-35 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-idgso_f6a502-35 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-idgso_f6a502-35 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-idgso_f6a502-35 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.kadence-columngso_7efe7a-43 > .kt-inside-inner-col,.kadence-columngso_7efe7a-43 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-columngso_7efe7a-43 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-columngso_7efe7a-43 > .kt-inside-inner-col{flex-direction:column;}.kadence-columngso_7efe7a-43 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-columngso_7efe7a-43 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-columngso_7efe7a-43{position:relative;}@media all and (max-width: 1024px){.kadence-columngso_7efe7a-43 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-columngso_7efe7a-43 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-columngso_7efe7a-43\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-headinggso_0916f1-51, .wp-block-kadence-advancedheading.kt-adv-headinggso_0916f1-51[data-kb-block=\"kb-adv-headinggso_0916f1-51\"]{margin-bottom:var(--global-kb-spacing-md, 2rem);font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-headinggso_0916f1-51 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-headinggso_0916f1-51[data-kb-block=\"kb-adv-headinggso_0916f1-51\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-headinggso_0916f1-51 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-headinggso_0916f1-51[data-kb-block=\"kb-adv-headinggso_0916f1-51\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-headinggso_0916f1-51 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading gso_0916f1-51\">Frequently asked questions about Google Shopping optimization<\/h2>\n\n\n<style>.kt-accordion-idgso_1ef4d5-46 .kt-accordion-inner-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:8px;}.kt-accordion-idgso_1ef4d5-46 .kt-accordion-panel-inner{padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);}.kt-accordion-idgso_1ef4d5-46 > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header{padding-top:var(--global-kb-spacing-xxs, 0.5rem);padding-right:var(--global-kb-spacing-xs, 1rem);padding-bottom:var(--global-kb-spacing-xxs, 0.5rem);padding-left:var(--global-kb-spacing-xs, 1rem);}@media all and (max-width: 767px){.kt-accordion-idgso_1ef4d5-46 .kt-accordion-inner-wrap{display:block;}.kt-accordion-idgso_1ef4d5-46 .kt-accordion-inner-wrap .kt-accordion-pane:not(:first-child){margin-top:8px;}}<\/style>\n<div class=\"wp-block-kadence-accordion alignnone\"><div class=\"kt-accordion-wrap kt-accordion-id gso_1ef4d5-46 kt-accordion-has-4-panes kt-active-pane-0 kt-accordion-block kt-pane-header-alignment-left kt-accodion-icon-style-arrow kt-accodion-icon-side-right\" style=\"max-width:none\"><div class=\"kt-accordion-inner-wrap\" data-allow-multiple-open=\"false\" data-start-open=\"none\">\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-1 kt-pane gso_a0cf9f-f7\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\" type=\"button\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">Is feed optimization worthwhile for small shops?<\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p class=\"wp-block-paragraph\">Yes. Especially with a small budget, every euro counts. A clean feed ensures that you appear in the right search results and don&#8217;t pay for clicks on miscategorized products. The levers of title, attributes, and price are effective regardless of the size of your shop.   <\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-2 kt-pane gso_35679f-31\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\" type=\"button\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">How often should a shopping feed be updated?<\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p class=\"wp-block-paragraph\">Prices and availability should be updated at least daily, and more frequently if there are stock movements. We recalculate performance labels nightly to ensure budget management is based on current data. A feed that has been optimized once and then left unattended quickly loses its edge.  <\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-3 kt-pane gso_9745dc-50\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\" type=\"button\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">Will AI product enrichment completely replace my product texts?<\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p class=\"wp-block-paragraph\">No. It only intervenes where data is missing or incomplete, leaving good text intact. You can see what has changed before uploading. You retain control over your product data.   <\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-4 kt-pane gso_8976df-ad\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\" type=\"button\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">At what product volume do performance labels become worthwhile?<\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p class=\"wp-block-paragraph\">The effect becomes noticeable with around 1,000 products, because then enough budget can be shifted between strong and weak products. With smaller product ranges, feed quality is the primary focus; labels come later as the product range grows. <\/p>\n<\/div><\/div><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n<\/div><\/div><style>.kb-row-layout-idgso_df0b5b-14 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-idgso_df0b5b-14 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-idgso_df0b5b-14 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var( --global-content-width, 1290px );padding-left:var(--global-content-edge-padding);padding-right:var(--global-content-edge-padding);padding-top:var(--global-kb-spacing-xl, 4rem);padding-right:var(--global-kb-spacing-xl, 4rem);padding-bottom:var(--global-kb-spacing-xl, 4rem);padding-left:var(--global-kb-spacing-xl, 4rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-idgso_df0b5b-14 > .kt-row-layout-overlay{opacity:0.30;}.kb-row-layout-idgso_df0b5b-14 ,.kb-row-layout-idgso_df0b5b-14 h1,.kb-row-layout-idgso_df0b5b-14 h2,.kb-row-layout-idgso_df0b5b-14 h3,.kb-row-layout-idgso_df0b5b-14 h4,.kb-row-layout-idgso_df0b5b-14 h5,.kb-row-layout-idgso_df0b5b-14 h6{color:var(--global-palette4, #2D3748);}@media all and (max-width: 1024px){.kb-row-layout-idgso_df0b5b-14 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-idgso_df0b5b-14 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-idgso_df0b5b-14 alignnone has-theme-palette1-background-color kt-row-has-bg wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.kadence-columngso_f2d043-1c > .kt-inside-inner-col,.kadence-columngso_f2d043-1c > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-columngso_f2d043-1c > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-columngso_f2d043-1c > .kt-inside-inner-col{flex-direction:column;}.kadence-columngso_f2d043-1c > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-columngso_f2d043-1c > .kt-inside-inner-col:before{opacity:0.3;}.kadence-columngso_f2d043-1c, .kadence-columngso_f2d043-1c h1, .kadence-columngso_f2d043-1c h2, .kadence-columngso_f2d043-1c h3, .kadence-columngso_f2d043-1c h4, .kadence-columngso_f2d043-1c h5, .kadence-columngso_f2d043-1c h6{color:var(--global-palette4, #2D3748);}.kadence-columngso_f2d043-1c{position:relative;}@media all and (max-width: 1024px){.kadence-columngso_f2d043-1c > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-columngso_f2d043-1c > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-columngso_f2d043-1c\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-headinggso_38e50f-c0, .wp-block-kadence-advancedheading.kt-adv-headinggso_38e50f-c0[data-kb-block=\"kb-adv-headinggso_38e50f-c0\"]{margin-bottom:var(--global-kb-spacing-sm, 1.5rem);text-align:center;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-headinggso_38e50f-c0 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-headinggso_38e50f-c0[data-kb-block=\"kb-adv-headinggso_38e50f-c0\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-headinggso_38e50f-c0 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-headinggso_38e50f-c0[data-kb-block=\"kb-adv-headinggso_38e50f-c0\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-headinggso_38e50f-c0 wp-block-kadence-advancedheading has-theme-palette-4-color has-text-color\" data-kb-block=\"kb-adv-heading gso_38e50f-c0\">Request free feed analysis<\/h2>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-headinggso_812ad8-d3, .wp-block-kadence-advancedheading.kt-adv-headinggso_812ad8-d3[data-kb-block=\"kb-adv-headinggso_812ad8-d3\"]{max-width:640px;margin-right:auto;margin-left:auto;margin-bottom:var(--global-kb-spacing-md, 2rem);text-align:center;font-size:var(--global-kb-font-size-md, 1.25rem);font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-headinggso_812ad8-d3 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-headinggso_812ad8-d3[data-kb-block=\"kb-adv-headinggso_812ad8-d3\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-headinggso_812ad8-d3 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-headinggso_812ad8-d3[data-kb-block=\"kb-adv-headinggso_812ad8-d3\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-headinggso_812ad8-d3 wp-block-kadence-advancedheading has-theme-palette-4-color has-text-color\" data-kb-block=\"kb-adv-heading gso_812ad8-d3\">We&#8217;ll analyze your shopping feed and show you the biggest levers \u2013 no obligation.<\/p>\n\n\n<style>.wp-block-kadence-advancedbtn.kt-btnsgso_46a6f5-23, .site .entry-content .wp-block-kadence-advancedbtn.kt-btnsgso_46a6f5-23, .wp-block-kadence-advancedbtn.kb-btnsgso_46a6f5-23, .site .entry-content .wp-block-kadence-advancedbtn.kb-btnsgso_46a6f5-23{margin-top:var(--global-kb-spacing-xs, 1rem);}.wp-block-kadence-advancedbtn.kb-btnsgso_46a6f5-23{gap:var(--global-kb-gap-xs, 0.5rem );justify-content:center;align-items:center;}.kt-btnsgso_46a6f5-23 .kt-button{font-weight:normal;font-style:normal;}.kt-btnsgso_46a6f5-23 .kt-btn-wrap-0{margin-right:5px;}.wp-block-kadence-advancedbtn.kt-btnsgso_46a6f5-23 .kt-btn-wrap-0 .kt-button{color:#555555;border-color:#555555;}.wp-block-kadence-advancedbtn.kt-btnsgso_46a6f5-23 .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btnsgso_46a6f5-23 .kt-btn-wrap-0 .kt-button:focus{color:#ffffff;border-color:#444444;}.wp-block-kadence-advancedbtn.kt-btnsgso_46a6f5-23 .kt-btn-wrap-0 .kt-button::before{display:none;}.wp-block-kadence-advancedbtn.kt-btnsgso_46a6f5-23 .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btnsgso_46a6f5-23 .kt-btn-wrap-0 .kt-button:focus{background:#444444;}<\/style>\n<div class=\"wp-block-kadence-advancedbtn kb-buttons-wrap kb-btnsgso_46a6f5-23\"><style>ul.menu .wp-block-kadence-advancedbtn .kb-btngso_29fae5-cd.kb-button{width:initial;}.wp-block-kadence-advancedbtn .kb-btngso_29fae5-cd.kb-button{color:var(--global-palette1, #3182CE);background:var(--global-palette4, #2D3748);}.wp-block-kadence-advancedbtn .kb-btngso_29fae5-cd.kb-button:hover, .wp-block-kadence-advancedbtn .kb-btngso_29fae5-cd.kb-button:focus{color:var(--global-palette1, #3182CE);background:var(--global-palette2, #2B6CB0);}<\/style><a class=\"kb-button kt-button button kb-btngso_29fae5-cd kt-btn-size-standard kt-btn-width-type-auto kb-btn-global-fill kt-btn-has-text-true kt-btn-has-svg-false wp-block-kadence-singlebtn\" href=\"https:\/\/webmasterei-prange.de\/google-shopping-feed\/\"><span class=\"kt-btn-inner-text\">Request free feed analysis<\/span><\/a><\/div>\n<\/div><\/div>\n\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>How feed quality and AI product enrichment control your margin Anyone looking to optimize Google Shopping almost always starts with their bids. Wrong place. Your shopping ads are displayed based on the data in your product feed \u2013 titles, attributes, categories, and prices. If this feed is sparse, even the&#8230;<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_kb_optimizer_status":0,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","slim_seo":{"title":"Optimize Google Shopping: Feed attributes that matter","description":"Which feed attributes control reach and margin \u2013 title, GTIN, product highlights, and product details. Plus feed creator practicals and performance labels."},"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2766","post","type-post","status-publish","format-standard","hentry","category-nicht-kategorisiert"],"taxonomy_info":{"category":[{"value":1,"label":"Nicht kategorisiert"}]},"featured_image_src_large":false,"author_info":{"display_name":"Claudia Prange","author_link":"https:\/\/webmasterei-prange.de\/en\/author\/claudia\/"},"comment_info":0,"category_info":[{"term_id":1,"name":"Nicht kategorisiert","slug":"nicht-kategorisiert","term_group":0,"term_taxonomy_id":1,"taxonomy":"category","description":"","parent":0,"count":16,"filter":"raw","cat_ID":1,"category_count":16,"category_description":"","cat_name":"Nicht kategorisiert","category_nicename":"nicht-kategorisiert","category_parent":0}],"tag_info":false,"_links":{"self":[{"href":"https:\/\/webmasterei-prange.de\/en\/wp-json\/wp\/v2\/posts\/2766","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/webmasterei-prange.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/webmasterei-prange.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/webmasterei-prange.de\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/webmasterei-prange.de\/en\/wp-json\/wp\/v2\/comments?post=2766"}],"version-history":[{"count":1,"href":"https:\/\/webmasterei-prange.de\/en\/wp-json\/wp\/v2\/posts\/2766\/revisions"}],"predecessor-version":[{"id":2767,"href":"https:\/\/webmasterei-prange.de\/en\/wp-json\/wp\/v2\/posts\/2766\/revisions\/2767"}],"wp:attachment":[{"href":"https:\/\/webmasterei-prange.de\/en\/wp-json\/wp\/v2\/media?parent=2766"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/webmasterei-prange.de\/en\/wp-json\/wp\/v2\/categories?post=2766"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/webmasterei-prange.de\/en\/wp-json\/wp\/v2\/tags?post=2766"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}