Many online shops have no problem starting Google Ads. The real problem begins later. <\/p>\n\n
The product catalog is growing. Performance Max is taking over more and more control. Hundreds or thousands of products are listed in the Merchant Center. Some are performing well, others are burning through budget, many receive little visibility, and for some, no one is quite sure whether they really have potential. <\/p>\n\n
This is exactly where Google Shopping Custom Labels<\/strong> become interesting.<\/p>\n\n Not as a technical detail in the feed. Not as a pretty organizational system. But as a simple way to make large product ranges in Google Shopping and Performance Max more understandable and manageable again. <\/p>\n\n When used correctly, custom labels become so-called performance labels<\/strong> . They show which products deserve budget, which products should be tested in a controlled manner, and which products currently cause more costs than they deliver results. <\/p>\n\n For shop owners with a large product range, this is not a minor issue. It’s a question of profitability. <\/p>\n