{"id":2224,"date":"2020-02-11T15:46:37","date_gmt":"2020-02-11T14:46:37","guid":{"rendered":"https:\/\/webmasterei-prange.de\/google-ads-ads-matching-the-local-weather\/"},"modified":"2025-12-02T18:11:46","modified_gmt":"2025-12-02T17:11:46","slug":"google-ads-ads-matching-the-local-weather","status":"publish","type":"post","link":"https:\/\/webmasterei-prange.de\/en\/google-ads-ads-matching-the-local-weather\/","title":{"rendered":"Google Ads ads, matching the local weather"},"content":{"rendered":"\n

The weather is an essential environmental factor. Mood, activities and our purchasing behaviour are significantly influenced. When it’s warm, we eat ice cream and wear T-shirts. If it is cold, we wear coats and drink hot drinks. This article shows how weather data can be used efficiently as an ad customizer in Google Ads to deliver personalized messages based on the weather in the user’s target region.<\/p>\n\n

Ideas for slogans in ad customizer based on weather data<\/h2>\n\n
Product \/ Service<\/td>Ad Customizer<\/td><\/tr>
Jackets<\/td>Warm jackets for cold days. Weatherproof jackets for rainy days. Lightweight jackets for summer days. Windproof jackets for stormy weather. <\/td><\/tr>
Food \/ Gastronomy<\/td>Delicious fruit spritzers on offer. Large selection of soft drinks. Hearty soups for lunch. Fresh fruit ice cream daily. <\/td><\/tr>
Duvets<\/td>cuddly, warm winter blankets year-round transitional blankets airy light summer blankets<\/td><\/tr><\/tbody><\/table><\/figure>\n\n

I look forward to more ideas on weather data ad customizations in the comments below the post.<\/p>\n\n

Overview of the structure<\/h2>\n\n
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  1. Weather data Retrieves via Google Ads Script and the OpenweatherAPI (free plan) into a Google Spreadsheet.<\/li>\n\n\n\n
  2. Import the weather data from the script-filled spreadsheet into another spreadsheet. This makes it possible to reuse the data obtained in step 1 multiple times. This spreadsheet then contains the full ad customizer with the text adjustments for each campaign.<\/li>\n\n\n\n
  3. The ad customizer is added to the business data in the Google Account and an auto-retrieval connection is established.<\/li>\n\n\n\n
  4. Now Google Ads can be used with the new ad customizations.<\/li>\n<\/ol>\n\n
    \"Structure<\/figure>\n\n

    Collecting weather data for Google Ad-Customizer<\/h2>\n\n
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    1. Download Google Ads Script<\/a> for weather data.<\/li>\n\n\n\n
    2. Add the Google Ads Script to the Google Ads account (Tool > Scripts > + icon.<\/li>\n\n\n\n
    3. Adjust variables at the top of the script.\n
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      1. OPEN_WEATHER_MAP_API_KEY: A corresponding API key must be entered here. The free key should be enough in most cases. Create an OpenWeatherApi key<\/a>.<\/li>\n\n\n\n
      2. SPREADSHEET_URL: Create a copy of this spreadsheet<\/a> and store it in the script.<\/li>\n<\/ol>\n<\/li>\n\n\n\n
      3. Preview Start press. Authorizations for Google Ads and Spreadsheets are queried. These must be confirmed.<\/li>\n\n\n\n
      4. Test execution. If the script works, the first lines of the sheet should now be filled.<\/li>\n\n\n\n
      5. If the execution works, then an hourly execution can be set. The weather data should then be renewed from 0:00 at night and should only be queried once a day.<\/li>\n<\/ol>\n\n