{"id":1868,"date":"2025-05-17T17:53:36","date_gmt":"2025-05-17T15:53:36","guid":{"rendered":"https:\/\/webmasterei-prange.de\/server-side-tracking-with-gtm-agency-for-precise-gdpr-compliant-marketing\/"},"modified":"2025-12-02T18:07:54","modified_gmt":"2025-12-02T17:07:54","slug":"server-side-tracking-with-gtm-agency-for-precise-gdpr-compliant-marketing","status":"publish","type":"post","link":"https:\/\/webmasterei-prange.de\/en\/server-side-tracking-with-gtm-agency-for-precise-gdpr-compliant-marketing\/","title":{"rendered":"Server-side tracking with GTM \u2013 Agency for precise, GDPR-compliant marketing"},"content":{"rendered":"\n<p>Dieser Artikel zeigt die Vorteile von Server-Side Tracking gegen\u00fcber herk\u00f6mmlichen Tracking-Methoden. Als spezialisierte Server-Side Tracking Agentur richten wir uns an Marketingverantwortliche und E-Commerce-Unternehmen, die ihre Datenqualit\u00e4t nachhaltig verbessern m\u00f6chten.<\/p>\n\n<h2 class=\"wp-block-heading\">Warum ist Serverside Tracking wichtig?<\/h2>\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<p>Browser-Tracking ist zunehmend unzuverl\u00e4ssig: Bis zu 40\u202f% der Bestellungen werden durch Adblocker, ITP, ETP oder Cookie-Consent-Blocker nicht erfasst. F\u00fcr Marketingverantwortliche bedeutet das: Werbekampagnen werden messbarer, Attribution zuverl\u00e4ssiger und Budgetverteilung datenbasiert. Mehr messbare Conversions f\u00fchren zu besseren Smart-Bidding-Ergebnissen in Google Ads und Meta-Kampagnen.<\/p>\n\n\n\n<p>Wer <strong>Server-Side Tracking einrichtet<\/strong>, gewinnt verlorene Daten zur\u00fcck und reduziert Werbekosten. Als <strong>Server-Side Tracking Dienstleister<\/strong> unterst\u00fctzen wir Online-Shops und E-Commerce-Unternehmen bei der Implementierung.<\/p>\n\n\n<style>.wp-block-kadence-advancedbtn.kb-btns308_8dfe44-d0{gap:var(--global-kb-gap-xs, 0.5rem );justify-content:flex-start;align-items:center;}.kt-btns308_8dfe44-d0 .kt-button{font-weight:normal;font-style:normal;}.kt-btns308_8dfe44-d0 .kt-btn-wrap-0{margin-right:5px;}.wp-block-kadence-advancedbtn.kt-btns308_8dfe44-d0 .kt-btn-wrap-0 .kt-button{color:#555555;border-color:#555555;}.wp-block-kadence-advancedbtn.kt-btns308_8dfe44-d0 .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns308_8dfe44-d0 .kt-btn-wrap-0 .kt-button:focus{color:#ffffff;border-color:#444444;}.wp-block-kadence-advancedbtn.kt-btns308_8dfe44-d0 .kt-btn-wrap-0 .kt-button::before{display:none;}.wp-block-kadence-advancedbtn.kt-btns308_8dfe44-d0 .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns308_8dfe44-d0 .kt-btn-wrap-0 .kt-button:focus{background:#444444;}<\/style>\n<div class=\"wp-block-kadence-advancedbtn kb-buttons-wrap kb-btns308_8dfe44-d0\"><style>ul.menu .wp-block-kadence-advancedbtn .kb-btn308_3e8d0f-73.kb-button{width:initial;}<\/style><span class=\"kb-button kt-button button kb-btn308_3e8d0f-73 kt-btn-size-standard kt-btn-width-type-auto kb-btn-global-fill  kt-btn-has-text-true kt-btn-has-svg-false  wp-block-kadence-singlebtn\"><span class=\"kt-btn-inner-text\">Jetzt Termin Vereinbaren<\/span><\/span><\/div>\n<\/div>\n<\/div>\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/webmasterei-prange.de\/wp-content\/uploads\/2025\/09\/Herkoemmliches-Tracking-1024x576.png\" alt=\"Herk&#xF6;mmliches tracking\" class=\"wp-image-1907\" \/><figcaption class=\"wp-element-caption\">Herk\u00f6mmliches Clientsiede Tracking<\/figcaption><\/figure>\n\n<h3 class=\"wp-block-heading\"><strong>Serverside Tracking<\/strong><\/h3>\n\n<p><a href=\"https:\/\/webmasterei-prange.de\/conversion-tracking-setup\/\" title=\"Tracking\">Serverside Tracking<\/a> sendet Daten zun\u00e4chst an einen <strong>eigenen Tagging-Server<\/strong>, der im Besitz des Webseitenbetreibers steht. Dieser bereinigt, transformiert und leitet Daten <strong>DSGVO-konform<\/strong> an Tools wie Google Analytics, GA4, Meta oder Matomo weiter. Diese serverseitige Verarbeitung erh\u00f6ht die Datenqualit\u00e4t und erm\u00f6glicht <strong>datenschutzkonformes Tracking<\/strong> auf EU-Servern.<\/p>\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/webmasterei-prange.de\/wp-content\/uploads\/2025\/09\/Serveride-Tracking-1024x576.png\" alt=\"Serveride tracking\" class=\"wp-image-1909\" \/><figcaption class=\"wp-element-caption\">Serverside Tracking mit Tagging Server<\/figcaption><\/figure>\n\n<p>Die Vorteile dieses Verfahrens sind: <\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Bessere Privatsph\u00e4re<\/strong> &#8211; wir sind in der Lage Daten wegzulassen<\/li>\n\n\n\n<li><strong>HTTP-Cookie<\/strong> &#8211; gibt die M\u00f6glichkeit einer l\u00e4ngeren Identit\u00e4t bei Safari und Firefox<\/li>\n\n\n\n<li><strong>Verschl\u00fcsselte Tracking-URL<\/strong> &#8211; verhindert, dass Browsererweiterungen wie Ghostery blockieren<\/li>\n<\/ul>\n\n<h4 class=\"wp-block-heading\"><strong>Serverside Tracking mit Datenanreicherung<\/strong><\/h4>\n\n<p>Dabei wird das Potenzial eines Taggingservers voll ausgesch\u00f6pft. Aufbereitete Daten aus anderen Systemen (ERP, Shopsystem) k\u00f6nnen hinzugezogen werden um damit das Trackingbild zu vervollst\u00e4ndigen.<\/p>\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/webmasterei-prange.de\/wp-content\/uploads\/2025\/09\/Serveride-Tracking-mit-Datenanreichung-1024x576.png\" alt=\"Serveride tracking mit datenanreichung\" class=\"wp-image-1904\" \/><figcaption class=\"wp-element-caption\">Serverside Tracking mit Serverseitiger Datenanreichung.<\/figcaption><\/figure>\n\n<p>Bei der <a href=\"https:\/\/webmasterei-prange.de\/bessere-daten-bessere-entscheidungen-datenanreicherung-im-server-side-tracking\/\" title=\"Datenanreicherung im Serverside Tagging\">Datenanreicherung im Serverside Tagging<\/a> wir dem Tag-Server ein schneller Datenspeicher mit Authentifizierung zur Verf\u00fcgung gestellt. Dieser ist dann in der Lage aufgrund einer Abfrage (Nutzeridentifikator, Artikelnummer, &#8230;) zus\u00e4tzliche Daten zu holen, um diese dann im eigentlichen Trackingaufruf an das Werbenetzwerk mitzuliefern.<\/p>\n\n<p><br \/>Hier ein \u00dcberblick \u00fcber h\u00e4ufige Datenanreicherungen:<\/p>\n\n<h5 class=\"wp-block-heading\">Identifikation verbessern<\/h5>\n\n<p>Dabei k\u00f6nnen Daten zu Identifikation gesammelt werden und gemeinsame Datens\u00e4tze gebildet werden. Diese Daten k\u00f6nnen dann miteinander verglichen werden. So erh\u00e4lt man eine durchg\u00e4ngigere Nutzeridentit\u00e4t und umgeht einige Verfahren zur Identit\u00e4tsverschleierung der Browser-Anbieter.<\/p>\n\n<h5 class=\"wp-block-heading\">Nutzerdaten anreichern<\/h5>\n\n<p><a href=\"https:\/\/webmasterei-prange.de\/bessere-daten-bessere-entscheidungen-datenanreicherung-im-server-side-tracking\/\" title=\"Nutzerdaten k&#xF6;nnen mit Daten wie Kundengruppe aus dem Onlineshop, dem Kundenstatus (Neu \/ Wiederkehrend), dem m&#xF6;glichen Kundenwert (CLV) angereichert werden\">Nutzerdaten k\u00f6nnen mit Daten wie Kundengruppe aus dem Onlineshop, dem Kundenstatus (Neu \/ Wiederkehrend), dem m\u00f6glichen Kundenwert (CLV) angereichert werden<\/a>. Auch ist eine Kundenklassifizierung anhand der Bestelldaten m\u00f6glich, wenn der Kunde z.B. Produkte kauft die potenziell Zubeh\u00f6r oder Verbrauchsmaterial ben\u00f6tigen.<\/p>\n\n<h5 class=\"wp-block-heading\">Bestelldaten anreichern<\/h5>\n\n<p>Auch <a href=\"https:\/\/webmasterei-prange.de\/bessere-daten-bessere-entscheidungen-datenanreicherung-im-server-side-tracking\/\" title=\"Bestelldaten k&#xF6;nnen im Serverside Tagging modifiziert werden\">Bestelldaten k\u00f6nnen im Serverside Tagging modifiziert werden<\/a>. Da im Serverside Tagging keine Daten nach au\u00dfen sichtbar werden, k\u00f6nnen wir hier gefahrlos Einkaufspreis von Produkten abrufen und Margenberechnungen auf dem Server durchf\u00fchren. Anschlie\u00dfend sind wir in der Lage Marge als Metrik zu liefern und darauf zu optimieren.<\/p>\n\n<h2 class=\"wp-block-heading\">Advantages of sGTM over client-side tracking<\/h2>\n\n<ul class=\"wp-block-list\">\n<li>Up to 40% more recorded conversions<\/li>\n\n\n\n<li>Reduced CPA by up to 22%<\/li>\n\n\n\n<li>Almost no deviation between analytics and backend<\/li>\n\n\n\n<li>Better loading times thanks to fewer scripts in the browser<\/li>\n\n\n\n<li>Full control over sent data<\/li>\n\n\n\n<li>Bypassing ad blockers<\/li>\n\n\n\n<li>Longer cookie lifespan (up to 400 days)<\/li>\n\n\n\n<li>Integration of offline conversions (call center, CRM)<\/li>\n<\/ul>\n<style>.wp-block-kadence-advancedbtn.kb-btns308_aa99ed-d7{gap:var(--global-kb-gap-xs, 0.5rem );justify-content:flex-start;align-items:center;}.kt-btns308_aa99ed-d7 .kt-button{font-weight:normal;font-style:normal;}.kt-btns308_aa99ed-d7 .kt-btn-wrap-0{margin-right:5px;}.wp-block-kadence-advancedbtn.kt-btns308_aa99ed-d7 .kt-btn-wrap-0 .kt-button{color:#555555;border-color:#555555;}.wp-block-kadence-advancedbtn.kt-btns308_aa99ed-d7 .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns308_aa99ed-d7 .kt-btn-wrap-0 .kt-button:focus{color:#ffffff;border-color:#444444;}.wp-block-kadence-advancedbtn.kt-btns308_aa99ed-d7 .kt-btn-wrap-0 .kt-button::before{display:none;}.wp-block-kadence-advancedbtn.kt-btns308_aa99ed-d7 .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns308_aa99ed-d7 .kt-btn-wrap-0 .kt-button:focus{background:#444444;}<\/style>\n<div class=\"wp-block-kadence-advancedbtn kb-buttons-wrap kb-btns308_aa99ed-d7\"><style>ul.menu .wp-block-kadence-advancedbtn .kb-btn308_df8bd9-69.kb-button{width:initial;}<\/style><span class=\"kb-button kt-button button kb-btn308_df8bd9-69 kt-btn-size-standard kt-btn-width-type-auto kb-btn-global-fill  kt-btn-has-text-true kt-btn-has-svg-false  wp-block-kadence-singlebtn\"><span class=\"kt-btn-inner-text\">Jetzt Termin Vereinbaren<\/span><\/span><\/div>\n\n<h2 class=\"wp-block-heading\">sGTM \u2013 Google Tag Manager Server Side as a future-proof tracking hub<\/h2>\n\n<p>Als zentraler Server-Container verbindet <strong>sGTM (Server-Side Google Tag Manager)<\/strong> diverse Marketingplattformen mit einem einzigen, kontrollierten Endpunkt. Google Analytics 4, Meta CAPI, LinkedIn, Matomo und viele weitere Dienste profitieren davon \u2013 mit vollst\u00e4ndigerer Datenbasis trotz Tracking-Blockaden. <strong>Unsere Server-Side Tracking Agentur<\/strong> richtet sGTM professionell ein und integriert alle relevanten Marketing-Tools.<\/p>\n\n<p>F\u00fcr Entscheider bedeutet das: Weniger operative Risiken, mehr Kontrolle, bessere Daten und langfristige Rechtssicherheit durch <strong>DSGVO-konforme Konfiguration auf europ\u00e4ischen Servern<\/strong>. Dank <strong>First-Party-Domain<\/strong> und serverseitiger Datenverarbeitung l\u00e4sst sich auch <strong>ohne Cookies zuverl\u00e4ssig messen<\/strong> \u2013 ein entscheidender Vorteil f\u00fcr <strong>cookieless Tracking<\/strong> und <strong>datenschutzkonforme Analytics<\/strong>.<\/p>\n\n<h2 class=\"wp-block-heading\">Tracking without cookies \u2013 GDPR compliant &amp; cookieless<\/h2>\n\n<p>Thanks to a first-party domain and server-side data processing, reliable measurement is possible even without cookies. This complies with the principles of &#8220;Privacy by Design&#8221; and supports clean consent management. <\/p>\n\n<h2 class=\"wp-block-heading\">Keine Einwilligung, kein Tracking<\/h2>\n\n<p>Dieser Satz stimmt im Grundsatz auch f\u00fcr das Serverside Tracking. Serverside Tracking bewahrt und also nicht vor der Einwilligung wenn wir Daten an Werbenetzwerke versenden wollen. Ausschlie\u00dflich in der Reichweitenmessung ist eine Einwilligungsfreie Messung erlaubt.<\/p>\n\n<h2 class=\"wp-block-heading\">Costs and implementation \u2013 with or without an agency?<\/h2>\n\n<p><strong>Server-Side Tracking als Managed Service:<\/strong> Wir bieten eine vollst\u00e4ndig betreute L\u00f6sung \u2013 von der <strong>professionellen Einrichtung<\/strong> \u00fcber Domain-Mapping bis zur Anbindung aller relevanten MarTech-Tools. Als <strong>spezialisierte <a href=\"https:\/\/webmasterei-prange.de\/conversion-tracking-setup\/\" title=\"Tracking\">Server-Side Tracking Agentur<\/a><\/strong> \u00fcbernehmen wir alles notwendige f\u00fcr Sie, damit sie mit bester Datenqualit\u00e4t arbeiten k\u00f6nnen.<\/p>\n\n<h2 class=\"wp-block-heading\">Conclusion: Why act now?<\/h2>\n\n<p>Marketing data is a competitive advantage \u2013 losing it means losing revenue. Server-side tracking with sGTM isn&#8217;t a technological luxury, but the answer to data protection concerns, cookie loss, and declining data quality. As a specialized agency, we help you tap into this potential efficiently and legally.  <\/p>\n<style>.kadence-column1679_567114-f2 > .kt-inside-inner-col,.kadence-column1679_567114-f2 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column1679_567114-f2 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column1679_567114-f2 > .kt-inside-inner-col{flex-direction:column;}.kadence-column1679_567114-f2 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column1679_567114-f2 > .kt-inside-inner-col{background-color:var(--global-palette4, #2D3748);}.kadence-column1679_567114-f2 > .kt-inside-inner-col:before{opacity:1;}.kadence-column1679_567114-f2{position:relative;}.kadence-column1679_567114-f2, .kt-inside-inner-col > .kadence-column1679_567114-f2:not(.specificity){margin-bottom:var(--global-kb-spacing-xxl, 5rem);}@media all and (max-width: 1024px){.kadence-column1679_567114-f2 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column1679_567114-f2 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column1679_567114-f2\"><div class=\"kt-inside-inner-col\"><style>.kb-row-layout-id1679_fc6110-2b > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id1679_fc6110-2b > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id1679_fc6110-2b > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id1679_fc6110-2b > .kt-row-layout-overlay{opacity:1;background-color:var(--global-palette1, #3182CE);background-image:url('https:\/\/webmasterei-prange.de\/wp-content\/uploads\/2025\/08\/background.svg');background-size:60% auto;background-position:0% 60%;background-attachment:scroll;background-repeat:no-repeat;}@media all and (max-width: 1024px){.kb-row-layout-id1679_fc6110-2b > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 1024px){.kb-row-layout-id1679_fc6110-2b > .kt-row-layout-overlay{opacity:1;background-color:var(--global-palette1, #3182CE);background-image:url('https:\/\/webmasterei-prange.de\/wp-content\/uploads\/2025\/08\/background.svg');background-size:cover;background-position:56.99999999999999% 94%;background-attachment:scroll;background-repeat:no-repeat;}}@media all and (max-width: 767px){.kb-row-layout-id1679_fc6110-2b > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}.kb-row-layout-wrap.wp-block-kadence-rowlayout.kb-row-layout-id1679_fc6110-2b{background:var(--global-palette1, #3182CE);}.kb-row-layout-id1679_fc6110-2b > .kt-row-layout-overlay{opacity:0.40;background-color:var(--global-palette1, #3182CE);background-image:url('https:\/\/webmasterei-prange.de\/wp-content\/uploads\/2025\/08\/background.svg');background-size:cover;background-position:center center;background-attachment:scroll;background-repeat:no-repeat;}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id1679_fc6110-2b alignnone kt-row-has-bg wp-block-kadence-rowlayout\"><div class=\"kt-row-layout-overlay kt-row-overlay-normal\"><\/div><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column1679_fbffae-2b > .kt-inside-inner-col{padding-right:24px;padding-bottom:200px;padding-left:24px;}.kadence-column1679_fbffae-2b > .kt-inside-inner-col,.kadence-column1679_fbffae-2b > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column1679_fbffae-2b > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column1679_fbffae-2b > .kt-inside-inner-col{flex-direction:column;}.kadence-column1679_fbffae-2b > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column1679_fbffae-2b > .kt-inside-inner-col:before{mix-blend-mode:normal;}.kadence-column1679_fbffae-2b{position:relative;}.kadence-column1679_fbffae-2b, .kt-inside-inner-col > .kadence-column1679_fbffae-2b:not(.specificity){margin-bottom:0px;}@media all and (max-width: 1024px){.kadence-column1679_fbffae-2b > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column1679_fbffae-2b > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column1679_fbffae-2b\"><div class=\"kt-inside-inner-col\"><style>.kadence-column1679_47da1f-02{max-width:1290px;margin-left:auto;margin-right:auto;}.wp-block-kadence-column.kb-section-dir-horizontal:not(.kb-section-md-dir-vertical)>.kt-inside-inner-col>.kadence-column1679_47da1f-02{-webkit-flex:0 1 1290px;flex:0 1 1290px;max-width:unset;margin-left:unset;margin-right:unset;}.kadence-column1679_47da1f-02 > .kt-inside-inner-col{padding-top:var(--global-kb-spacing-5xl, 10rem);padding-bottom:var(--global-kb-spacing-xxl, 5rem);}.kadence-column1679_47da1f-02 > .kt-inside-inner-col,.kadence-column1679_47da1f-02 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column1679_47da1f-02 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column1679_47da1f-02 > .kt-inside-inner-col{flex-direction:column;}.kadence-column1679_47da1f-02 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column1679_47da1f-02 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column1679_47da1f-02{position:relative;}@media all and (min-width: 1025px){.wp-block-kadence-column.kb-section-dir-horizontal>.kt-inside-inner-col>.kadence-column1679_47da1f-02{-webkit-flex:0 1 1290px;flex:0 1 1290px;max-width:unset;margin-left:unset;margin-right:unset;}}@media all and (max-width: 1024px){.kadence-column1679_47da1f-02 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column1679_47da1f-02 > .kt-inside-inner-col{padding-top:var(--global-kb-spacing-xl, 4rem);flex-direction:column;justify-content:center;}.wp-block-kadence-column.kb-section-sm-dir-vertical:not(.kb-section-sm-dir-horizontal):not(.kb-section-sm-dir-specificity)>.kt-inside-inner-col>.kadence-column1679_47da1f-02{max-width:1290px;-webkit-flex:1;flex:1;margin-left:auto;margin-right:auto;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column1679_47da1f-02\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading1679_b91d63-0e, .wp-block-kadence-advancedheading.kt-adv-heading1679_b91d63-0e[data-kb-block=\"kb-adv-heading1679_b91d63-0e\"]{text-align:right;font-size:var(--global-kb-font-size-xxl, 4rem);font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading1679_b91d63-0e mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading1679_b91d63-0e[data-kb-block=\"kb-adv-heading1679_b91d63-0e\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading1679_b91d63-0e img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading1679_b91d63-0e[data-kb-block=\"kb-adv-heading1679_b91d63-0e\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 1024px){.wp-block-kadence-advancedheading.kt-adv-heading1679_b91d63-0e, .wp-block-kadence-advancedheading.kt-adv-heading1679_b91d63-0e[data-kb-block=\"kb-adv-heading1679_b91d63-0e\"]{text-align:left!important;}}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading1679_b91d63-0e, .wp-block-kadence-advancedheading.kt-adv-heading1679_b91d63-0e[data-kb-block=\"kb-adv-heading1679_b91d63-0e\"]{text-align:left!important;}}<\/style>\n<h2 class=\"kt-adv-heading1679_b91d63-0e wp-block-kadence-advancedheading has-theme-palette-4-color has-text-color\" data-kb-block=\"kb-adv-heading1679_b91d63-0e\">Feedback, das f\u00fcr sich spricht<\/h2>\n<\/div><\/div>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kadence-column1679_647a97-54{max-width:1290px;margin-left:auto;margin-right:auto;}.wp-block-kadence-column.kb-section-dir-horizontal:not(.kb-section-md-dir-vertical)>.kt-inside-inner-col>.kadence-column1679_647a97-54{-webkit-flex:0 1 1290px;flex:0 1 1290px;max-width:unset;margin-left:unset;margin-right:unset;}.kadence-column1679_647a97-54 > .kt-inside-inner-col{padding-bottom:var(--global-kb-spacing-xl, 4rem);}.kadence-column1679_647a97-54 > .kt-inside-inner-col{border-bottom:4px solid var(--global-palette1, #3182CE);}.kadence-column1679_647a97-54 > .kt-inside-inner-col,.kadence-column1679_647a97-54 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column1679_647a97-54 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column1679_647a97-54 > .kt-inside-inner-col{flex-direction:column;}.kadence-column1679_647a97-54 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column1679_647a97-54 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column1679_647a97-54{position:relative;}.kadence-column1679_647a97-54, .kt-inside-inner-col > .kadence-column1679_647a97-54:not(.specificity){margin-top:-200px;}@media all and (min-width: 1025px){.wp-block-kadence-column.kb-section-dir-horizontal>.kt-inside-inner-col>.kadence-column1679_647a97-54{-webkit-flex:0 1 1290px;flex:0 1 1290px;max-width:unset;margin-left:unset;margin-right:unset;}}@media all and (max-width: 1024px){.kadence-column1679_647a97-54 > .kt-inside-inner-col{border-bottom:4px solid var(--global-palette1, #3182CE);flex-direction:column;justify-content:center;}}@media all and (max-width: 1024px){.kadence-column1679_647a97-54, .kt-inside-inner-col > .kadence-column1679_647a97-54:not(.specificity){margin-top:-150px;}}@media all and (max-width: 767px){.kadence-column1679_647a97-54 > .kt-inside-inner-col{border-bottom:4px solid var(--global-palette1, #3182CE);flex-direction:column;justify-content:center;}.wp-block-kadence-column.kb-section-sm-dir-vertical:not(.kb-section-sm-dir-horizontal):not(.kb-section-sm-dir-specificity)>.kt-inside-inner-col>.kadence-column1679_647a97-54{max-width:1290px;-webkit-flex:1;flex:1;margin-left:auto;margin-right:auto;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column1679_647a97-54\"><div class=\"kt-inside-inner-col\"><style>.kb-row-layout-id1679_3ff3f7-79 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id1679_3ff3f7-79 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id1679_3ff3f7-79 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var( --global-content-width, 1290px );padding-left:var(--global-content-edge-padding);padding-right:var(--global-content-edge-padding);padding-top:0px;padding-bottom:0px;grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id1679_3ff3f7-79{border-bottom:0px solid rgba(82,149,71,0);}.kb-row-layout-id1679_3ff3f7-79 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id1679_3ff3f7-79 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 1024px){.kb-row-layout-id1679_3ff3f7-79{border-bottom:0px solid rgba(82,149,71,0);}}@media all and (max-width: 767px){.kb-row-layout-id1679_3ff3f7-79 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id1679_3ff3f7-79{border-bottom:0px solid rgba(82,149,71,0);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id1679_3ff3f7-79 alignnone no-full-height-mobile wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kt-inner-column-height-full kb-theme-content-width\">\n<style>.kadence-column1679_2a0ca9-ed > .kt-inside-inner-col,.kadence-column1679_2a0ca9-ed > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column1679_2a0ca9-ed > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column1679_2a0ca9-ed > .kt-inside-inner-col{flex-direction:column;}.kadence-column1679_2a0ca9-ed > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column1679_2a0ca9-ed > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column1679_2a0ca9-ed{position:relative;}@media all and (max-width: 1024px){.kadence-column1679_2a0ca9-ed > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column1679_2a0ca9-ed > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column1679_2a0ca9-ed\"><div class=\"kt-inside-inner-col\"><style>.kt-blocks-testimonials-wrap1679_bf01f7-93 .kt-svg-testimonial-global-icon{font-size:30px;}.kt-blocks-testimonials-wrap1679_bf01f7-93 .kt-testimonial-item-0 .kt-svg-testimonial-icon{font-size:50px;}.kt-blocks-testimonials-wrap1679_bf01f7-93 .kt-testimonial-rating-wrap .kb-svg-icon-wrap{color:var(--global-palette1, #3182CE);font-size:16px;}.kt-blocks-testimonials-wrap1679_bf01f7-93 .kt-testimonial-grid-wrap{gap:var(--global-kb-gap-md, 2rem);}.kt-blocks-testimonials-wrap1679_bf01f7-93 .kt-testimonial-item-wrap .kt-testimonial-text-wrap{padding-top:20px;padding-right:20px;padding-bottom:20px;padding-left:20px;}.kt-blocks-testimonials-wrap1679_bf01f7-93 .kt-testimonial-occupation{font-size:15px;}.kt-blocks-testimonials-wrap1679_bf01f7-93 .kt-testimonial-item-wrap{max-width:600px;}.kt-blocks-testimonials-wrap1679_bf01f7-93 .kt-testimonial-item-wrap .kt-testimonial-text-wrap{background:var(--global-palette7, #EDF2F7);border-top-left-radius:10px;border-top-right-radius:10px;border-bottom-right-radius:10px;border-bottom-left-radius:10px;max-width:600px;}.kt-blocks-testimonials-wrap1679_bf01f7-93 .kt-testimonial-media-inner-wrap{width:60px;border-top:0px solid;border-right:0px solid;border-bottom:0px solid;border-left:0px solid;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.kt-blocks-testimonials-wrap1679_bf01f7-93 .kt-svg-testimonial-icon{justify-content:center;align-items:center;}.kt-blocks-testimonials-wrap1679_bf01f7-93 .kt-testimonial-rating-wrap .kt-svg-testimonial-rating-icon{color:var(--global-palette1, #3182CE);font-size:16px;display:inline-flex;justify-content:center;align-items:center;}@media all and (max-width: 1024px){.kt-blocks-testimonials-wrap1679_bf01f7-93 .kt-testimonial-item-wrap .kt-testimonial-text-wrap{padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);}}@media all and (max-width: 1024px){.kt-blocks-testimonials-wrap1679_bf01f7-93 .kt-testimonial-media-inner-wrap{border-top:0px solid;border-right:0px solid;border-bottom:0px solid;border-left:0px solid;}}@media all and (max-width: 767px){.kt-blocks-testimonials-wrap1679_bf01f7-93{padding-top:px;padding-bottom:px;margin-top:px;margin-bottom:px;}.kt-blocks-testimonials-wrap1679_bf01f7-93 .kt-testimonial-media-inner-wrap{border-top:0px solid;border-right:0px solid;border-bottom:0px solid;border-left:0px solid;}}<\/style><div class=\"kt-blocks-testimonials-wrap1679_bf01f7-93 kt-testimonial-halign-center kt-testimonial-style-bubble kt-testimonials-media-on kt-testimonials-icon-off kt-testimonial-columns-2 kt-t-xxl-col-2 kt-t-xl-col-2 kt-t-lg-col-2 kt-t-md-col-1 kt-t-sm-col-1 kt-t-xs-col-1 wp-block-kadence-testimonials\"><ul class=\"kt-blocks-testimonials-inner-wrap kt-testimonial-grid-wrap\">\n<li class=\"kt-testimonial-grid-item\"><div class=\"kt-testimonial-item-wrap kt-testimonial-item-1679_f3618e-30 wp-block-kadence-testimonial\"><div class=\"kt-testimonial-text-wrap\"><div class=\"kt-testimonial-title-wrap\"><h3 class=\"kt-testimonial-title\">Osman Z\u00f6llner<\/h3><\/div><div class=\"kt-testimonial-rating-wrap kt-testimonial-rating-5\" role=\"img\" aria-label=\"5 out of 5 stars\"><div class=\"kt-svg-testimonial-rating-icon kt-svg-testimonial-rating-icon-1\" aria-hidden=\"true\"><svg viewBox=\"0 0 576 512\"  fill=\"currentColor\" stroke=\"currentColor\" stroke-width=\"16\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"   height=\"16\" width=\"16\" aria-hidden=\"true\" role=\"img\"><path d=\"M259.3 17.8L194 150.2 47.9 171.5c-26.2 3.8-36.7 36.1-17.7 54.6l105.7 103-25 145.5c-4.5 26.3 23.2 46 46.4 33.7L288 439.6l130.7 68.7c23.2 12.2 50.9-7.4 46.4-33.7l-25-145.5 105.7-103c19-18.5 8.5-50.8-17.7-54.6L382 150.2 316.7 17.8c-11.7-23.6-45.6-23.9-57.4 0z\"\/><\/svg><\/div><div class=\"kt-svg-testimonial-rating-icon kt-svg-testimonial-rating-icon-2\" aria-hidden=\"true\"><svg viewBox=\"0 0 576 512\"  fill=\"currentColor\" stroke=\"currentColor\" stroke-width=\"16\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"   height=\"16\" width=\"16\" aria-hidden=\"true\" role=\"img\"><path d=\"M259.3 17.8L194 150.2 47.9 171.5c-26.2 3.8-36.7 36.1-17.7 54.6l105.7 103-25 145.5c-4.5 26.3 23.2 46 46.4 33.7L288 439.6l130.7 68.7c23.2 12.2 50.9-7.4 46.4-33.7l-25-145.5 105.7-103c19-18.5 8.5-50.8-17.7-54.6L382 150.2 316.7 17.8c-11.7-23.6-45.6-23.9-57.4 0z\"\/><\/svg><\/div><div class=\"kt-svg-testimonial-rating-icon kt-svg-testimonial-rating-icon-3\" aria-hidden=\"true\"><svg viewBox=\"0 0 576 512\"  fill=\"currentColor\" stroke=\"currentColor\" stroke-width=\"16\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"   height=\"16\" width=\"16\" aria-hidden=\"true\" role=\"img\"><path d=\"M259.3 17.8L194 150.2 47.9 171.5c-26.2 3.8-36.7 36.1-17.7 54.6l105.7 103-25 145.5c-4.5 26.3 23.2 46 46.4 33.7L288 439.6l130.7 68.7c23.2 12.2 50.9-7.4 46.4-33.7l-25-145.5 105.7-103c19-18.5 8.5-50.8-17.7-54.6L382 150.2 316.7 17.8c-11.7-23.6-45.6-23.9-57.4 0z\"\/><\/svg><\/div><div class=\"kt-svg-testimonial-rating-icon kt-svg-testimonial-rating-icon-4\" aria-hidden=\"true\"><svg viewBox=\"0 0 576 512\"  fill=\"currentColor\" stroke=\"currentColor\" stroke-width=\"16\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"   height=\"16\" width=\"16\" aria-hidden=\"true\" role=\"img\"><path d=\"M259.3 17.8L194 150.2 47.9 171.5c-26.2 3.8-36.7 36.1-17.7 54.6l105.7 103-25 145.5c-4.5 26.3 23.2 46 46.4 33.7L288 439.6l130.7 68.7c23.2 12.2 50.9-7.4 46.4-33.7l-25-145.5 105.7-103c19-18.5 8.5-50.8-17.7-54.6L382 150.2 316.7 17.8c-11.7-23.6-45.6-23.9-57.4 0z\"\/><\/svg><\/div><div class=\"kt-svg-testimonial-rating-icon kt-svg-testimonial-rating-icon-5\" aria-hidden=\"true\"><svg viewBox=\"0 0 576 512\"  fill=\"currentColor\" stroke=\"currentColor\" stroke-width=\"16\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"   height=\"16\" width=\"16\" aria-hidden=\"true\" role=\"img\"><path d=\"M259.3 17.8L194 150.2 47.9 171.5c-26.2 3.8-36.7 36.1-17.7 54.6l105.7 103-25 145.5c-4.5 26.3 23.2 46 46.4 33.7L288 439.6l130.7 68.7c23.2 12.2 50.9-7.4 46.4-33.7l-25-145.5 105.7-103c19-18.5 8.5-50.8-17.7-54.6L382 150.2 316.7 17.8c-11.7-23.6-45.6-23.9-57.4 0z\"\/><\/svg><\/div><\/div><div class=\"kt-testimonial-content-wrap\"><blockquote class=\"kt-testimonial-content\">Bei verschiedenen Kundenprojekten haben wir serverseitiges Tracking erfolgreich umgesetzt. Dadurch konnten wir die Datenqualit\u00e4t erheblich steigern und eine verl\u00e4ssliche Grundlage f\u00fcr Marketing-Entscheidungen schaffen. Die Zusammenarbeit mit Bernhard Prange war dabei professionell, l\u00f6sungsorientiert und effektiv.<\/blockquote><\/div><\/div><div class=\"kt-testimonial-meta-wrap\"><div class=\"kt-testimonial-media-wrap\"><div class=\"kt-testimonial-media-inner-wrap\"><div class=\"kadence-testimonial-image-intrisic\"><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/webmasterei-prange.de\/wp-content\/uploads\/2025\/09\/marketing-strategen-150x150.jpg\" class=\"kt-testimonial-image wp-image-1680 size-thumbnail\" alt=\"\" \/><\/div><\/div><\/div><div class=\"kt-testimonial-meta-name-wrap\"><div class=\"kt-testimonial-name-wrap\"><div class=\"kt-testimonial-name\"><strong><a href=\"#\" target=\"_blank\" rel=\"noopener\" title=\"\">Marketing Strategen<\/a><\/strong><\/div><\/div><\/div><\/div><\/div><\/li>\n\n<li class=\"kt-testimonial-grid-item\"><div class=\"kt-testimonial-item-wrap kt-testimonial-item-1679_1923cc-64 wp-block-kadence-testimonial\"><div class=\"kt-testimonial-text-wrap\"><div class=\"kt-testimonial-title-wrap\"><h3 class=\"kt-testimonial-title\">Henry K\u00fcpers<\/h3><\/div><div class=\"kt-testimonial-rating-wrap kt-testimonial-rating-5\" role=\"img\" aria-label=\"5 out of 5 stars\"><div class=\"kt-svg-testimonial-rating-icon kt-svg-testimonial-rating-icon-1\" aria-hidden=\"true\"><svg viewBox=\"0 0 576 512\"  fill=\"currentColor\" stroke=\"currentColor\" stroke-width=\"16\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"   height=\"16\" width=\"16\" aria-hidden=\"true\" role=\"img\"><path d=\"M259.3 17.8L194 150.2 47.9 171.5c-26.2 3.8-36.7 36.1-17.7 54.6l105.7 103-25 145.5c-4.5 26.3 23.2 46 46.4 33.7L288 439.6l130.7 68.7c23.2 12.2 50.9-7.4 46.4-33.7l-25-145.5 105.7-103c19-18.5 8.5-50.8-17.7-54.6L382 150.2 316.7 17.8c-11.7-23.6-45.6-23.9-57.4 0z\"\/><\/svg><\/div><div class=\"kt-svg-testimonial-rating-icon kt-svg-testimonial-rating-icon-2\" aria-hidden=\"true\"><svg viewBox=\"0 0 576 512\"  fill=\"currentColor\" stroke=\"currentColor\" stroke-width=\"16\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"   height=\"16\" width=\"16\" aria-hidden=\"true\" role=\"img\"><path d=\"M259.3 17.8L194 150.2 47.9 171.5c-26.2 3.8-36.7 36.1-17.7 54.6l105.7 103-25 145.5c-4.5 26.3 23.2 46 46.4 33.7L288 439.6l130.7 68.7c23.2 12.2 50.9-7.4 46.4-33.7l-25-145.5 105.7-103c19-18.5 8.5-50.8-17.7-54.6L382 150.2 316.7 17.8c-11.7-23.6-45.6-23.9-57.4 0z\"\/><\/svg><\/div><div class=\"kt-svg-testimonial-rating-icon kt-svg-testimonial-rating-icon-3\" aria-hidden=\"true\"><svg viewBox=\"0 0 576 512\"  fill=\"currentColor\" stroke=\"currentColor\" stroke-width=\"16\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"   height=\"16\" width=\"16\" aria-hidden=\"true\" role=\"img\"><path d=\"M259.3 17.8L194 150.2 47.9 171.5c-26.2 3.8-36.7 36.1-17.7 54.6l105.7 103-25 145.5c-4.5 26.3 23.2 46 46.4 33.7L288 439.6l130.7 68.7c23.2 12.2 50.9-7.4 46.4-33.7l-25-145.5 105.7-103c19-18.5 8.5-50.8-17.7-54.6L382 150.2 316.7 17.8c-11.7-23.6-45.6-23.9-57.4 0z\"\/><\/svg><\/div><div class=\"kt-svg-testimonial-rating-icon kt-svg-testimonial-rating-icon-4\" aria-hidden=\"true\"><svg viewBox=\"0 0 576 512\"  fill=\"currentColor\" stroke=\"currentColor\" stroke-width=\"16\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"   height=\"16\" width=\"16\" aria-hidden=\"true\" role=\"img\"><path d=\"M259.3 17.8L194 150.2 47.9 171.5c-26.2 3.8-36.7 36.1-17.7 54.6l105.7 103-25 145.5c-4.5 26.3 23.2 46 46.4 33.7L288 439.6l130.7 68.7c23.2 12.2 50.9-7.4 46.4-33.7l-25-145.5 105.7-103c19-18.5 8.5-50.8-17.7-54.6L382 150.2 316.7 17.8c-11.7-23.6-45.6-23.9-57.4 0z\"\/><\/svg><\/div><div class=\"kt-svg-testimonial-rating-icon kt-svg-testimonial-rating-icon-5\" aria-hidden=\"true\"><svg viewBox=\"0 0 576 512\"  fill=\"currentColor\" stroke=\"currentColor\" stroke-width=\"16\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"   height=\"16\" width=\"16\" aria-hidden=\"true\" role=\"img\"><path d=\"M259.3 17.8L194 150.2 47.9 171.5c-26.2 3.8-36.7 36.1-17.7 54.6l105.7 103-25 145.5c-4.5 26.3 23.2 46 46.4 33.7L288 439.6l130.7 68.7c23.2 12.2 50.9-7.4 46.4-33.7l-25-145.5 105.7-103c19-18.5 8.5-50.8-17.7-54.6L382 150.2 316.7 17.8c-11.7-23.6-45.6-23.9-57.4 0z\"\/><\/svg><\/div><\/div><div class=\"kt-testimonial-content-wrap\"><blockquote class=\"kt-testimonial-content\">Durch die Umsetzung des Trackings haben wir eine verl\u00e4ssliche Grundlage f\u00fcr unsere Entscheidungen geschaffen. <br>Die Zusammenarbeit mit Bernhard Prange war unkompliziert, kompetent und zielf\u00fchrend.<\/blockquote><\/div><\/div><div class=\"kt-testimonial-meta-wrap\"><div class=\"kt-testimonial-media-wrap\"><div class=\"kt-testimonial-media-inner-wrap\"><div class=\"kadence-testimonial-image-intrisic\"><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/webmasterei-prange.de\/wp-content\/uploads\/2025\/09\/nutri-plus-150x150.jpg\" class=\"kt-testimonial-image wp-image-1681 size-thumbnail\" alt=\"\" \/><\/div><\/div><\/div><div class=\"kt-testimonial-meta-name-wrap\"><div class=\"kt-testimonial-name-wrap\"><div class=\"kt-testimonial-name\"><strong><a href=\"http:\/\/nutri-plus.de\" target=\"_blank\" rel=\"noopener\" title=\"\">Nutri Plus<\/a><\/strong><\/div><\/div><\/div><\/div><\/div><\/li>\n\n<li class=\"kt-testimonial-grid-item\"><div class=\"kt-testimonial-item-wrap kt-testimonial-item-1679_17e147-24 wp-block-kadence-testimonial\"><div class=\"kt-testimonial-text-wrap\"><div class=\"kt-testimonial-title-wrap\"><h3 class=\"kt-testimonial-title\">Ulrike Hewel<\/h3><\/div><div class=\"kt-testimonial-rating-wrap kt-testimonial-rating-5\" role=\"img\" aria-label=\"5 out of 5 stars\"><div class=\"kt-svg-testimonial-rating-icon kt-svg-testimonial-rating-icon-1\" aria-hidden=\"true\"><svg viewBox=\"0 0 576 512\"  fill=\"currentColor\" stroke=\"currentColor\" stroke-width=\"16\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"   height=\"16\" width=\"16\" aria-hidden=\"true\" role=\"img\"><path d=\"M259.3 17.8L194 150.2 47.9 171.5c-26.2 3.8-36.7 36.1-17.7 54.6l105.7 103-25 145.5c-4.5 26.3 23.2 46 46.4 33.7L288 439.6l130.7 68.7c23.2 12.2 50.9-7.4 46.4-33.7l-25-145.5 105.7-103c19-18.5 8.5-50.8-17.7-54.6L382 150.2 316.7 17.8c-11.7-23.6-45.6-23.9-57.4 0z\"\/><\/svg><\/div><div class=\"kt-svg-testimonial-rating-icon kt-svg-testimonial-rating-icon-2\" aria-hidden=\"true\"><svg viewBox=\"0 0 576 512\"  fill=\"currentColor\" stroke=\"currentColor\" stroke-width=\"16\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"   height=\"16\" width=\"16\" aria-hidden=\"true\" role=\"img\"><path d=\"M259.3 17.8L194 150.2 47.9 171.5c-26.2 3.8-36.7 36.1-17.7 54.6l105.7 103-25 145.5c-4.5 26.3 23.2 46 46.4 33.7L288 439.6l130.7 68.7c23.2 12.2 50.9-7.4 46.4-33.7l-25-145.5 105.7-103c19-18.5 8.5-50.8-17.7-54.6L382 150.2 316.7 17.8c-11.7-23.6-45.6-23.9-57.4 0z\"\/><\/svg><\/div><div class=\"kt-svg-testimonial-rating-icon kt-svg-testimonial-rating-icon-3\" aria-hidden=\"true\"><svg viewBox=\"0 0 576 512\"  fill=\"currentColor\" stroke=\"currentColor\" stroke-width=\"16\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"   height=\"16\" width=\"16\" aria-hidden=\"true\" role=\"img\"><path d=\"M259.3 17.8L194 150.2 47.9 171.5c-26.2 3.8-36.7 36.1-17.7 54.6l105.7 103-25 145.5c-4.5 26.3 23.2 46 46.4 33.7L288 439.6l130.7 68.7c23.2 12.2 50.9-7.4 46.4-33.7l-25-145.5 105.7-103c19-18.5 8.5-50.8-17.7-54.6L382 150.2 316.7 17.8c-11.7-23.6-45.6-23.9-57.4 0z\"\/><\/svg><\/div><div class=\"kt-svg-testimonial-rating-icon kt-svg-testimonial-rating-icon-4\" aria-hidden=\"true\"><svg viewBox=\"0 0 576 512\"  fill=\"currentColor\" stroke=\"currentColor\" stroke-width=\"16\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"   height=\"16\" width=\"16\" aria-hidden=\"true\" role=\"img\"><path d=\"M259.3 17.8L194 150.2 47.9 171.5c-26.2 3.8-36.7 36.1-17.7 54.6l105.7 103-25 145.5c-4.5 26.3 23.2 46 46.4 33.7L288 439.6l130.7 68.7c23.2 12.2 50.9-7.4 46.4-33.7l-25-145.5 105.7-103c19-18.5 8.5-50.8-17.7-54.6L382 150.2 316.7 17.8c-11.7-23.6-45.6-23.9-57.4 0z\"\/><\/svg><\/div><div class=\"kt-svg-testimonial-rating-icon kt-svg-testimonial-rating-icon-5\" aria-hidden=\"true\"><svg viewBox=\"0 0 576 512\"  fill=\"currentColor\" stroke=\"currentColor\" stroke-width=\"16\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"   height=\"16\" width=\"16\" aria-hidden=\"true\" role=\"img\"><path d=\"M259.3 17.8L194 150.2 47.9 171.5c-26.2 3.8-36.7 36.1-17.7 54.6l105.7 103-25 145.5c-4.5 26.3 23.2 46 46.4 33.7L288 439.6l130.7 68.7c23.2 12.2 50.9-7.4 46.4-33.7l-25-145.5 105.7-103c19-18.5 8.5-50.8-17.7-54.6L382 150.2 316.7 17.8c-11.7-23.6-45.6-23.9-57.4 0z\"\/><\/svg><\/div><\/div><div class=\"kt-testimonial-content-wrap\"><blockquote class=\"kt-testimonial-content\">Durch die Umsetzung von serverseitigem Tracking haben wir bei\u00a0<a href=\"http:\/\/bezahlexperten.de\/\">bezahlexperten.de<\/a>\u00a0eine deutlich pr\u00e4zisere und zuverl\u00e4ssigere Datengrundlage geschaffen. Die Zusammenarbeit mit Bernhard Prange war professionell, zielgerichtet und angenehm.<\/blockquote><\/div><\/div><div class=\"kt-testimonial-meta-wrap\"><div class=\"kt-testimonial-media-wrap\"><div class=\"kt-testimonial-media-inner-wrap\"><div class=\"kadence-testimonial-image-intrisic\"><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/webmasterei-prange.de\/wp-content\/uploads\/2025\/09\/bezahlexperten.de_-150x150.jpg\" class=\"kt-testimonial-image wp-image-1682 size-thumbnail\" alt=\"\" \/><\/div><\/div><\/div><div class=\"kt-testimonial-meta-name-wrap\"><div class=\"kt-testimonial-name-wrap\"><div class=\"kt-testimonial-name\"><a href=\"http:\/\/bezahlexperten.de\" target=\"_blank\" rel=\"noopener\" title=\"\"><strong>Bezahlexperten<\/strong><\/a><\/div><\/div><\/div><\/div><\/div><\/li>\n\n<li class=\"kt-testimonial-grid-item\"><div class=\"kt-testimonial-item-wrap kt-testimonial-item-1679_e6bda6-56 wp-block-kadence-testimonial\"><div class=\"kt-testimonial-text-wrap\"><div class=\"kt-testimonial-title-wrap\"><h3 class=\"kt-testimonial-title\">Florian Keller <\/h3><\/div><div class=\"kt-testimonial-rating-wrap kt-testimonial-rating-5\" role=\"img\" aria-label=\"5 out of 5 stars\"><div class=\"kt-svg-testimonial-rating-icon kt-svg-testimonial-rating-icon-1\" aria-hidden=\"true\"><svg viewBox=\"0 0 576 512\"  fill=\"currentColor\" stroke=\"currentColor\" stroke-width=\"16\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"   height=\"16\" width=\"16\" aria-hidden=\"true\" role=\"img\"><path d=\"M259.3 17.8L194 150.2 47.9 171.5c-26.2 3.8-36.7 36.1-17.7 54.6l105.7 103-25 145.5c-4.5 26.3 23.2 46 46.4 33.7L288 439.6l130.7 68.7c23.2 12.2 50.9-7.4 46.4-33.7l-25-145.5 105.7-103c19-18.5 8.5-50.8-17.7-54.6L382 150.2 316.7 17.8c-11.7-23.6-45.6-23.9-57.4 0z\"\/><\/svg><\/div><div class=\"kt-svg-testimonial-rating-icon kt-svg-testimonial-rating-icon-2\" aria-hidden=\"true\"><svg viewBox=\"0 0 576 512\"  fill=\"currentColor\" stroke=\"currentColor\" stroke-width=\"16\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"   height=\"16\" width=\"16\" aria-hidden=\"true\" role=\"img\"><path d=\"M259.3 17.8L194 150.2 47.9 171.5c-26.2 3.8-36.7 36.1-17.7 54.6l105.7 103-25 145.5c-4.5 26.3 23.2 46 46.4 33.7L288 439.6l130.7 68.7c23.2 12.2 50.9-7.4 46.4-33.7l-25-145.5 105.7-103c19-18.5 8.5-50.8-17.7-54.6L382 150.2 316.7 17.8c-11.7-23.6-45.6-23.9-57.4 0z\"\/><\/svg><\/div><div class=\"kt-svg-testimonial-rating-icon kt-svg-testimonial-rating-icon-3\" aria-hidden=\"true\"><svg viewBox=\"0 0 576 512\"  fill=\"currentColor\" stroke=\"currentColor\" stroke-width=\"16\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"   height=\"16\" width=\"16\" aria-hidden=\"true\" role=\"img\"><path d=\"M259.3 17.8L194 150.2 47.9 171.5c-26.2 3.8-36.7 36.1-17.7 54.6l105.7 103-25 145.5c-4.5 26.3 23.2 46 46.4 33.7L288 439.6l130.7 68.7c23.2 12.2 50.9-7.4 46.4-33.7l-25-145.5 105.7-103c19-18.5 8.5-50.8-17.7-54.6L382 150.2 316.7 17.8c-11.7-23.6-45.6-23.9-57.4 0z\"\/><\/svg><\/div><div class=\"kt-svg-testimonial-rating-icon kt-svg-testimonial-rating-icon-4\" aria-hidden=\"true\"><svg viewBox=\"0 0 576 512\"  fill=\"currentColor\" stroke=\"currentColor\" stroke-width=\"16\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"   height=\"16\" width=\"16\" aria-hidden=\"true\" role=\"img\"><path d=\"M259.3 17.8L194 150.2 47.9 171.5c-26.2 3.8-36.7 36.1-17.7 54.6l105.7 103-25 145.5c-4.5 26.3 23.2 46 46.4 33.7L288 439.6l130.7 68.7c23.2 12.2 50.9-7.4 46.4-33.7l-25-145.5 105.7-103c19-18.5 8.5-50.8-17.7-54.6L382 150.2 316.7 17.8c-11.7-23.6-45.6-23.9-57.4 0z\"\/><\/svg><\/div><div class=\"kt-svg-testimonial-rating-icon kt-svg-testimonial-rating-icon-5\" aria-hidden=\"true\"><svg viewBox=\"0 0 576 512\"  fill=\"currentColor\" stroke=\"currentColor\" stroke-width=\"16\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"   height=\"16\" width=\"16\" aria-hidden=\"true\" role=\"img\"><path d=\"M259.3 17.8L194 150.2 47.9 171.5c-26.2 3.8-36.7 36.1-17.7 54.6l105.7 103-25 145.5c-4.5 26.3 23.2 46 46.4 33.7L288 439.6l130.7 68.7c23.2 12.2 50.9-7.4 46.4-33.7l-25-145.5 105.7-103c19-18.5 8.5-50.8-17.7-54.6L382 150.2 316.7 17.8c-11.7-23.6-45.6-23.9-57.4 0z\"\/><\/svg><\/div><\/div><div class=\"kt-testimonial-content-wrap\"><blockquote class=\"kt-testimonial-content\">Wir hatten signifikante Abweichungen im Conversion Tracking zwischen Matomo und Google Ads, die wir mit unserer eigenen Expertise nicht aufl\u00f6sen konnten. &#8230; Mit Abschluss des Projekts funktioniert unser Conversion Tracking nun deutlich pr\u00e4ziser. Wir werden sicherlich auch zuk\u00fcnftig auf Bernhards Dienstleistungen zur\u00fcckgreifen und w\u00fcnschen ihm und seinem Team weiterhin viel Erfolg.<\/blockquote><\/div><\/div><div class=\"kt-testimonial-meta-wrap\"><div class=\"kt-testimonial-media-wrap\"><div class=\"kt-testimonial-media-inner-wrap\"><div class=\"kadence-testimonial-image-intrisic\"><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/webmasterei-prange.de\/wp-content\/uploads\/2025\/11\/google-analytics-aaudittracking-150x150.png\" class=\"kt-testimonial-image wp-image-2114 size-thumbnail\" alt=\"\" \/><\/div><\/div><\/div><div class=\"kt-testimonial-meta-name-wrap\"><div class=\"kt-testimonial-name-wrap\"><div class=\"kt-testimonial-name\">meisterbarf.de<\/div><\/div><\/div><\/div><\/div><\/li>\n<\/ul><\/div>\n\n<style>.wp-block-kadence-advancedbtn.kb-btns1679_c9199c-12{padding-top:var(--global-kb-spacing-xl, 4rem);gap:var(--global-kb-gap-xs, 0.5rem );justify-content:center;align-items:center;}.kt-btns1679_c9199c-12 .kt-button{font-weight:normal;font-style:normal;}.kt-btns1679_c9199c-12 .kt-btn-wrap-0{margin-right:5px;}.wp-block-kadence-advancedbtn.kt-btns1679_c9199c-12 .kt-btn-wrap-0 .kt-button{color:#555555;border-color:#555555;}.wp-block-kadence-advancedbtn.kt-btns1679_c9199c-12 .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns1679_c9199c-12 .kt-btn-wrap-0 .kt-button:focus{color:#ffffff;border-color:#444444;}.wp-block-kadence-advancedbtn.kt-btns1679_c9199c-12 .kt-btn-wrap-0 .kt-button::before{display:none;}.wp-block-kadence-advancedbtn.kt-btns1679_c9199c-12 .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns1679_c9199c-12 .kt-btn-wrap-0 .kt-button:focus{background:#444444;}<\/style>\n<div class=\"wp-block-kadence-advancedbtn kb-buttons-wrap kb-btns1679_c9199c-12\"><style>ul.menu .wp-block-kadence-advancedbtn .kb-btn1679_11eea2-73.kb-button{width:initial;}<\/style><a class=\"kb-button kt-button button kb-btn1679_11eea2-73 kt-btn-size-standard kt-btn-width-type-auto kb-btn-global-fill  kt-btn-has-text-true kt-btn-has-svg-false  wp-block-kadence-singlebtn\" href=\"https:\/\/www.google.com\/search?sca_esv=8def63561064d595&#038;hl=de-DE&#038;gl=de&#038;sxsrf=AE3TifPAxwHTQDxIhstOe6rqZNkRqftF_A:1757254374485&#038;q=Webmasterei+Prange&#038;si=AMgyJEvkVjFQtirYNBhM3ZJIRTaSJ6PxY6y1_6WZHGInbzDnMVK0n6gvg6rT5HXZI_tOuCvrjt_zwXkq0vg_tbGzAS5s1yK-t3a9GB4QZusGF0F7FMi-ZGQ%3D&#038;uds=AOm0WdGidOdjVhBHIqi6IfHFtxCDaAGxgN9fEkC9fFPRLLPY4mmHdU7LRw8jh4Ag5K5_awlOtQB0ZmoUlcf3_B9iCLGT0nf4KWpkvX6lPURH-mSFHSdwvPA&#038;sa=X&#038;ved=2ahUKEwipspXW6saPAxV-B9sEHfCnH7cQ3PALegQIIBAE&#038;biw=1570&#038;bih=983&#038;dpr=1.25\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"kt-btn-inner-text\">Weitere Bewertungen<\/span><\/a><\/div>\n<\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n<\/div><\/div>\n<style>.kadence-column858_0b31db-ee{max-width:1290px;margin-left:auto;margin-right:auto;}.wp-block-kadence-column.kb-section-dir-horizontal:not(.kb-section-md-dir-vertical)>.kt-inside-inner-col>.kadence-column858_0b31db-ee{-webkit-flex:0 1 1290px;flex:0 1 1290px;max-width:unset;margin-left:unset;margin-right:unset;}.kadence-column858_0b31db-ee > .kt-inside-inner-col{padding-top:var(--global-kb-spacing-xxl, 5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:0px;padding-left:var(--global-kb-spacing-sm, 1.5rem);}.kadence-column858_0b31db-ee > .kt-inside-inner-col,.kadence-column858_0b31db-ee > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column858_0b31db-ee > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column858_0b31db-ee > .kt-inside-inner-col{flex-direction:column;}.kadence-column858_0b31db-ee > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column858_0b31db-ee > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column858_0b31db-ee{position:relative;}@media all and (min-width: 1025px){.wp-block-kadence-column.kb-section-dir-horizontal>.kt-inside-inner-col>.kadence-column858_0b31db-ee{-webkit-flex:0 1 1290px;flex:0 1 1290px;max-width:unset;margin-left:unset;margin-right:unset;}}@media all and (max-width: 1024px){.kadence-column858_0b31db-ee > .kt-inside-inner-col{padding-right:var(--global-kb-spacing-xs, 1rem);padding-left:var(--global-kb-spacing-xs, 1rem);flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column858_0b31db-ee > .kt-inside-inner-col{padding-bottom:0px;flex-direction:column;justify-content:center;}.wp-block-kadence-column.kb-section-sm-dir-vertical:not(.kb-section-sm-dir-horizontal):not(.kb-section-sm-dir-specificity)>.kt-inside-inner-col>.kadence-column858_0b31db-ee{max-width:1290px;-webkit-flex:1;flex:1;margin-left:auto;margin-right:auto;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column858_0b31db-ee\" id=\"beratung\"><div class=\"kt-inside-inner-col\"><style>.kadence-column805_33fcb4-8c{max-width:1290px;margin-left:auto;margin-right:auto;}.wp-block-kadence-column.kb-section-dir-horizontal:not(.kb-section-md-dir-vertical)>.kt-inside-inner-col>.kadence-column805_33fcb4-8c{-webkit-flex:0 1 1290px;flex:0 1 1290px;max-width:unset;margin-left:unset;margin-right:unset;}.kadence-column805_33fcb4-8c > .kt-inside-inner-col{padding-top:var(--global-kb-spacing-lg, 3rem);padding-right:0px;padding-bottom:0px;padding-left:0px;}.kadence-column805_33fcb4-8c > .kt-inside-inner-col,.kadence-column805_33fcb4-8c > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column805_33fcb4-8c > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column805_33fcb4-8c > .kt-inside-inner-col{flex-direction:column;}.kadence-column805_33fcb4-8c > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column805_33fcb4-8c > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column805_33fcb4-8c{position:relative;}@media all and (min-width: 1025px){.wp-block-kadence-column.kb-section-dir-horizontal>.kt-inside-inner-col>.kadence-column805_33fcb4-8c{-webkit-flex:0 1 1290px;flex:0 1 1290px;max-width:unset;margin-left:unset;margin-right:unset;}}@media all and (max-width: 1024px){.kadence-column805_33fcb4-8c > .kt-inside-inner-col{padding-right:var(--global-kb-spacing-xs, 1rem);padding-left:var(--global-kb-spacing-xs, 1rem);flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column805_33fcb4-8c > .kt-inside-inner-col{padding-top:var(--global-kb-spacing-xs, 1rem);padding-right:0px;padding-left:0px;flex-direction:column;justify-content:center;}.wp-block-kadence-column.kb-section-sm-dir-vertical:not(.kb-section-sm-dir-horizontal):not(.kb-section-sm-dir-specificity)>.kt-inside-inner-col>.kadence-column805_33fcb4-8c{max-width:1290px;-webkit-flex:1;flex:1;margin-left:auto;margin-right:auto;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column805_33fcb4-8c\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading805_eb5b9f-8d, .wp-block-kadence-advancedheading.kt-adv-heading805_eb5b9f-8d[data-kb-block=\"kb-adv-heading805_eb5b9f-8d\"]{padding-bottom:var(--global-kb-spacing-sm, 1.5rem);text-align:center;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading805_eb5b9f-8d mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading805_eb5b9f-8d[data-kb-block=\"kb-adv-heading805_eb5b9f-8d\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading805_eb5b9f-8d img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading805_eb5b9f-8d[data-kb-block=\"kb-adv-heading805_eb5b9f-8d\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading805_eb5b9f-8d wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading805_eb5b9f-8d\">Jetzt kostenloses Beratungsgespr\u00e4ch vereinbaren<\/h2>\n\n\n\n<iframe\n  src=\"https:\/\/tidycal.com\/webmasterei\/gute-arbeit?embed=1\"\n  id=\"tidycal-embed-n9xsw\"\n  class=\"tidycal-embed\"\n  title=\"TidyCal\"\n  scrolling=\"auto\"\n  loading=\"lazy\"\n><\/iframe>\n<\/div><\/div>\n<\/div><\/div>\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dieser Artikel zeigt die Vorteile von Server-Side Tracking gegen\u00fcber herk\u00f6mmlichen Tracking-Methoden. Als spezialisierte Server-Side Tracking Agentur richten wir uns an Marketingverantwortliche und E-Commerce-Unternehmen, die ihre Datenqualit\u00e4t nachhaltig verbessern m\u00f6chten. Warum ist Serverside Tracking wichtig? Browser-Tracking ist zunehmend unzuverl\u00e4ssig: Bis zu 40\u202f% der Bestellungen werden durch Adblocker, ITP, ETP oder Cookie-Consent-Blocker&#8230;<\/p>\n","protected":false},"author":2,"featured_media":1911,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","slim_seo":{"title":"Server-side tracking with GTM","description":"A concise overview of why server-side tracking is more reliable \u2013 and how it makes your marketing more transparent."},"footnotes":""},"categories":[25],"tags":[],"class_list":["post-1868","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-website-tracking"],"taxonomy_info":{"category":[{"value":25,"label":"Website tracking"}]},"featured_image_src_large":["https:\/\/webmasterei-prange.de\/wp-content\/uploads\/2025\/05\/serverside-tracking-warum-wieso-weshalb-1024x576.png",1024,576,true],"author_info":{"display_name":"Moritz Augustin","author_link":"https:\/\/webmasterei-prange.de\/en\/author\/moritz\/"},"comment_info":0,"category_info":[{"term_id":25,"name":"Website tracking","slug":"website-tracking","term_group":0,"term_taxonomy_id":25,"taxonomy":"category","description":"","parent":0,"count":11,"filter":"raw","cat_ID":25,"category_count":11,"category_description":"","cat_name":"Website tracking","category_nicename":"website-tracking","category_parent":0}],"tag_info":false,"_links":{"self":[{"href":"https:\/\/webmasterei-prange.de\/en\/wp-json\/wp\/v2\/posts\/1868","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/webmasterei-prange.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/webmasterei-prange.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/webmasterei-prange.de\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/webmasterei-prange.de\/en\/wp-json\/wp\/v2\/comments?post=1868"}],"version-history":[{"count":2,"href":"https:\/\/webmasterei-prange.de\/en\/wp-json\/wp\/v2\/posts\/1868\/revisions"}],"predecessor-version":[{"id":2187,"href":"https:\/\/webmasterei-prange.de\/en\/wp-json\/wp\/v2\/posts\/1868\/revisions\/2187"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/webmasterei-prange.de\/en\/wp-json\/wp\/v2\/media\/1911"}],"wp:attachment":[{"href":"https:\/\/webmasterei-prange.de\/en\/wp-json\/wp\/v2\/media?parent=1868"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/webmasterei-prange.de\/en\/wp-json\/wp\/v2\/categories?post=1868"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/webmasterei-prange.de\/en\/wp-json\/wp\/v2\/tags?post=1868"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}